Executive Summary
Samsung is the largest company in the world in the Electronics segment. It has a hugely diversified product portfolio. However, the smartphone and mobile division accounts for the maximum profit and revenue of the company. It traditionally has dominated the Asian and East-Asian market with low cost to high cost range of mobile products. However, in recent times, Samsung is witnessing an increased difficulty in most of the markets. In China, it is losing market share to the domestic players like Xiaomi. In India, it is losing market share to Micromax and in Indonesia, to Mito.
Introduction
For a period of more ...