The Business of Global Media
Introduction
Bollywood represents a new movement in film that reflects greatly on the new age forms of media to gain prevalence for its creations. Since the majority of India’s 1.2 billion people do not watch films, the legacy and infamy of Bollywood movies is rather far spread internationally (Ghosh, 2013). In some ways, Bollywood can be compared to Hollywood as a film center and icon generating industry in Asia.
However, the financial aspects of Bollywood pale in comparison. Similarly, the audience size and methods for creating value are different compared to the west and is reflected in the ...