Abstract
This paper is based on a research reading exposing the different effects of media on human behavior. Although it is not extremely clear how the Media influences the human species three aspects of human life are known to suffer media impact. These impacts could be cognitive, behavioral or affective. Cognitive impacts include changes in human perception and have something to do with the human mind. Behavioral impacts describe changes in human interaction and responses and are evident in the observable nature of human beings. Affective media impacts results in formation of attitudes towards certain things. Research shows that these impacts ...