Business Research Report
Scenario # 4
Executive Summary 3
Introduction 4
The need for environment investigation 4
Analysis of existing venture 6
New marketing mix 6
Recommendations 7
Conclusion 8
References 9
Executive summary
The following report is prepared with regard to company’s strong commitment to growth in terms of expanding to the new market. Expansion to the new market is one of most widely used growth strategies, along with other market-related strategies and such product-related strategies, as product expansion, diversification and acquisition. It is evident that making decision on expansion to the new market in a new geographical area requires significant efforts and ...