Executive summary
The advancement of technology has seen many organizations ignore the traditional strategic approaches and embrace the new technological strategies. The digital music service company, Spotify Limited is not left behind because it uses technology in marketing its services. The company adopts the management theory in developing information technology strategies. The findings show how the company has used technology as a strategy tool, the e-business strategies adopted, and the ethical issues in the company information technology. Finally, the discussion gives three recommendations for Spotify Limited.
Introduction
Spotify Limited is a digital music service providing on-demand access to songs on phones, tablets, computers, and ...