Section A: Strategic Case Analysis
In this section, the current business and corporate implemented strategies of Willie’s Wraps will be analyzed and defined. Just a brief background about the company, Willie’s Wrap was founded by brothers Richard and Fred Willie who were both machine operators in a components factory in 1981. After the said factory was closed, the Willie brothers used their redundancy pay to purchase machines to star-up their own wrapping business. They generally acquire their market from start-up companies looking for affordable wrapping solutions. The business grew in volume and range as the Willie brothers have learned more and more about their ...