Executive Summary
Marketing concepts represent valuable resources that can support marketers in designing marketing strategies for their products. The case of Ted Baker retailer in Leeds indicates how marketing strategies, such as marketing mix, segmentation or differentiation can impact the performance of its product, Ted Baker Bowicon Large Bag.
This reports analyses the marketing mix used for Ted Baker Bowicon Large Bag, with the purpose of identifying if the utilized blend of product, price, placement and promotion is suited for the examined product. Based on the identified marketing mix, the report further discusses the targeted segments and their compatibility with the ...