Market Reports Samples For Students

Executive Summary

The case study is about a well renowned cosmetic brand INGLOT, a family owned business that was started in way back in 1980 and today is spread across 44 countries with its wide range of cosmetics. The report is going to focus on the company micro level and macro level road map. It will highlight the priorities, achievements and challenges faced to establish and expand both domestically as well as internationally. It will thereby conduct a strategic evaluation of the company by using VRIO strategic tool to find out the sustainability and competitive advantage of the company.

Since the company is vast ...

The establishment of the GrainCorp as a grain Elevators Board during the time of change a bulk grain terminal that had been proposed to Sydney at the turn of the century when the workers were bagging grain manually. GrainCorp became into existence as the main Grain Elevator board during the period of time when the changes on the heavy grain end had been decided on for Sydney at the beginning of the century when the employees were believed to bag the grains. This was proved by the New South Wales Government department of Agriculture. The export of bulk grain became a tremendous ...

Intercontinental Hotel Corporation is a company which has many outlets in the world. The headquarters of this large company is in the United Kingdom. The main operations of this company are done in the city of Denham. This organization has more than 100 branches from various countries across the world (Martin 2009). It has been regarded as one of the best hotel institutions in the world due to the quality services provided by its workers. The stocks of this company are listed in New York and London stock exchange markets. This indicates that this organization has a good reputation in the ...

Our group is discussing on how to establish a Chinese restaurant in Vancouver. The research of the group presentation that I contributed is two parts; one is the complete description, which includes overall introduction of the new restaurant, such as the size, the location, the type of foods, and the most important point in that this part entails competitive market analysis. The other part I contribute to the group project is on the Target market. In this case, our group will focus on students as the main target market. The restaurant will be located in downtown Vancouver. This is because ...

The chapter “Urban Facts and Fallacies” by Thomas Sowell is definitely an interesting read compelling reader to reflect on every fact stated by the author. The Housing section of chapter was shocking and eye-opening and starts from providing truth of the biggest “fallacy” as called by author that government intervention is required in the housing market to control the upper limit of price of houses. The reading is directed to break this fallacy to make readers realize that due to government intervention, the prices have actually skyrocketed. It is a well known fact that prices of houses has ...

Starbucks Corporation is one of the most successful and most admired coffee companies globally and, operates a chain of coffee houses across the United States and, globally. Its headquarters is in Seattle, Washington DC. It began with a single store in 1971 as a retailer and, a roster of ground coffee and whole bean. Currently, it boasts of over 19000 retail stores in more than 60 countries and, has more than 30 different brands of coffee. It also serves iced beverages and related products.
Globally, Starbucks is one of the leading firms in utilization of the internet to market its products and, ...

Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

...

Abstract

The Nelson – Siegel – Svensson model is one of the preferred methods by which investors determine the value of bonds in the long run and thus make informed guesses as to the viability of each investment option. It is an accurate method of prediction when an investment portfolio needs to be set up. In this paper, by using the Nelson – Siegel – Svensson process, an attempt will be made to inform investors like to the best option for a fixed income portfolio. The paper would demonstrate how the process is to be used and applied to the data related to treasury bonds ...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to offer the ...

Valuation of Vlisco’s acquisition

Vlisco Group currently has four brands under its portfolio. Each brand offers its own style and targets different segments of customer. The luxury and internationally recognized brand, Vlisco, appeals to sophisticated women of Africa and other parts of world. Uniwax and GTP are the first and the only kind of nationally oriented brands serving the customers in Ivory Coast and GTP, respectively. The newly launched brand, ‘Woodin’ targets younger consumers of West Africa and offers ready to wear collections.

The company has its production facilities laid in Holland but around 90 percent of its sales originate from African Continent. ...

INTRODUCTION

Lee Byung-Chull established Samsung in 1938. The Samsung group started as a trading company centered in Su-dong. At the beginning, it acted as a grocery in the city. In 1947, it expanded its services to Seoul but moved after declaration of the Korean War. The founder ventured into the textile industry in Korea. In 1960, Samsung penetrated in the telecommunications hardware industry. Later on, the company started to produce Telecommunications equipment, semiconductors and home appliances. Since then, it has expanded its services to more than 68 countries and it has more than 285 operations across the globe. The company’s revenue ...

Russia is vulnerable to disruptive terms of trade because of its dependency on oil. Because of fluctuating oil prices, sluggish domestic demands, weak external environment and high rate of inflation, Russia’s economic growth declined in the year 2012 to 3.4 percent, and it is projected to be constant in 2013. Capital outflows in the Russia are expected to increase while debt ratios are expected to be favorable.
Russia is a large size economy and its Gross Domestic Product (GDP) growth rate is 3.4 percent. The adjusted dollar terms of the GDP, purchasing power and income per capita is $ ...

[Due date]

Executive Summary

Jimmy John’s Gourmet Sandwiches is a restaurant chain based in the United States with more than 1,500 locations in 43 states. Jimmy John’s was founded in 1983 by Jimmy John Liautaud, and today the chain is the privately held company with headquarters in Champaign, Illinois. Most of the locations (98%) are franchise-owned with Jimmy John’s Franchise, LLC, as a parent company.
Today there are no Jimmy John’s foreign units, and all restaurants are located within the United States. According to the Franchise Times Estimate, the 2013 sales of Jimmy John’s Gourmet Sandwiches ...

Aggressive Equity investors

Aggressive equity investors play their equity game both actively and vigorously. They spend most of their time and effort in managing their portfolio better than their conservative counterparts. The aggressive equity investors are inclined towards taking greater risks, although in a calculated manner, in order for them to earn superior rates of return. They seem to enjoy the pleasure and adventure of playing the equity game (Chandra, 2008). The following guidelines are relevant to for aggressive equity investors for investment decisions.
If equity investors wish to manage their investment well they should know that they should have knowledge of ...

Tea market is trendy and continually attracting the consumers all over the world. France has one if the popular and biggest tea markets in the world. The French tea market is unique amongst the Western markets. Powerful conventional expressions can be dramatized through product design, print ads, packaging, and outdoor media. This plays a pivotal rule in reinvigorating the business. Major tea importers such as Unilever, and Tetley are active on the conventional market.
Every marketing activity, from product design, brand endorsement, publicity and packaging, to CEOs’ words matter a lot. Tea companies have turned their view of publicity from ...

- Introduction
The report describes the process of the analysis of two stocks which has been done using the Single Index Model. It includes collecting and sorting the data, analysis this data using the SIM and regression analysis and the explanation and the evaluation of the results. The findings are useful for decision making in the financial planning.
- Stocks Analyzed
The table above contains the information about two analyzed stocks: the company name, stock code, relevant sector, the average return and the standard deviation of the return. Last two points have been computed using the ...

Financial Markets and Institutions

Impact of Credit crisis on financial market liquidity
The financial crisis which the United States economy had to face during the years of 2007 – 08 was the worst of its kind. The banking system had not faced a crisis of this magnitude since the 1930s which forced professionals who belong to this field to question the state of liquidity of the system. The central role that banking institutions, and which the financial business performs as such, is to provide the public with cash, allow them to make deposits and invest their funds in securities or provide them with term ...

- The project company, AstraZeneca PLC (AZN.L)
- Two selected competitors, GlaxoSmithKline (GSK.L) and Aeolus Pharmaceuticals (AOLS)
- The FTSE100 Index (of which both AstraZeneca and GlaxoSmithKline are constituents)
We collected the stock prices for the period 2013/10/01 – 2014/03/21 from Yahoo Finance. To compare returns, we used adjusted close prices because they take into account stock splits and stock offerings as well as dividends. The comparison of the share price behavior of the companies compared to the FTSE100 can be seen in the chart below:
As can be seen, AstraZeneca clearly outperformed its peers by a ...

Introduction of Tuning Printer

As it has been witnessed on previous years, there have been a lot of new printers that have been introduced in the market. It is on this wave that the Tuning printer was released. The launch as it was expected was popular due to the large publicity that the printer had received. Convenience and durability are the main features that the customers are focused on finding in a product. As opposed to the past, when customers focused on the cost and availability of spare parts, customers are interested in a product that will give them the printing services they need with the ...

Analytical Framework

Section-A
There are two different companies which have been taken into consideration for the analysis and the names of the companies are Royal Dutch Shell and Endeavor International Corporation.

Net Present Value Analysis

Net present value (NPV) is a financial tool that is deemed as the difference between current value inflows and outflows. Generally, it is used for calculating budgeting to analyze the probability of an investment on any project that. It is required to analyze the NPV and IRR on the basis of two years like 2012 and 2013.
The NPV of Shell Plc. is -250,386 $ while it is, -1, ...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. When demand and ...

Currency Hedging

Introduction
Currency risk is an intrinsic aspect in the foreign market. The enterprises that operate in this environment have a variety of derivative instruments that can be used in connection with these risks. Managing these risks requires enterprise wide coordination otherwise; these international exposures will affect the value of the currency. Therefore, global equity portfolio managers have resulted in a variety of methods to currency hedging to manage the uncertainties in the foreign market. This is so because currency hedging reduces the financial risk, which occurs in the foreign market. Therefore, the paper will evaluate the currency hedging and how ...

Analysis: IBM vs. Infosys Inc

As per the definition, Large Cap stocks refer to the stocks of the company, whose market capitalization exceeds $10 Billion. The term ‘’ Large Cap’’ is an abbreviation for the term large capitalization of a company which is calculated by multiplying number of shares outstanding to market price per share. For growth stocks, such stocks are expected to provide returns higher than the above market rate of return. Generally, market analyst considers the technology or the blue chip stocks to be growth stocks.
For the given task, I have selected two blue chip stocks i.e., IBM from USA and Infosys ...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in ...

Individual Report – Marketing for a New Product.

The service “Share&Go” is an innovative solution that is offered by the taxi service company. It uses the existing fleet of the company as well as its drivers to provide a new car sharing service to its customers. Customers can access the service through a mobile application or directly through the website. The idea behind is to give people an opportunity to split the payment for taxi rides between several people, even if those people are not travelling as one group. Customers can request a taxi by indicating the pick-up point and the final destination, as well as the possible tolerance time. ...

Introduction

Product quality and customer contentment are very significant concepts that organizations have to abide with in order to remain both relevant and competitive in the market (Davis, 2010). This will in-turn steer their growth. Companies need to understand the consumers’ likes and preferences in order to tailor make products and services which will meet their expectations and hence satisfy their wants. Secondly, product quality is considered to be very important because it leads to higher customer satisfaction, profitability, reduced cost, customer loyalty and retention among others. Further, it’s imperative for the service providers to adhere to quality and ...

Introduction

The current global business platform has presented a very competitive situation for investors and company to thrive without formulating proper market strategies. The marketing mix adopted by a company is thus, a very vital decision that requires appropriate market analysis so as to produce the right mix for that particular, market. The marketing mix of a company is based on how the 4 P’s of marketing have been developed by the management (Baker, 2012, pg 84). The 4 P’s describe; the product, promotion, place and pricing strategy chosen by the company. The study shall therefore be interested in examining how the ...

History and Background of the company

Caribou Coffee Company is the second largest company in the United States (Press Release, 2013), that sells coffee, bakery items and tea in about 415 coffeehouses that are owned by the company. The products are sold in approximately 40 states and also in the District of Columbia, and in the 126 franchises located at different places worldwide. The Caribou Coffee Company was founded in the year 1992, the founder of company is John Puckett, who was a management consultant in the Bain & Company-a Boston based company. He has provided assistance to the other companies for the development of strategies and ...

Introduction

TGI Friday has been a successful business entity in the market for the longest time now. There are key factors that have made the company experience the magnitude of success enjoyed over the years. While it is not every time that the company would make proper use of the marketing mix as a marketing strategy, TGI Friday has used the policies to penetrate the market (Dibb & Simkin, 1999 p.112). This has ensured significant progress in the organization. There are policies that have been used by the company with respect to market mix (Parasuraman, Grewal & Krishnan, 2007 p.4).

Product and service

The products that the ...

MARKETING PLAN FOR NEO DEODORANTS

INTRODUCTION
In UK the cosmetics industry is highly developed and the annual growth of the industry is estimated at approximately 0.6% (King, 2013). The value of the industry for the year 2013-14 is estimated at about £2.25 billion (King, 2013). The industry valuation of the growth rate is estimated at £2.32 billion by the year 2018-19 (King, 2013). Unilever can be considered as the biggest competitor as its products have an acquisition of 65% of the industry in UK and 40% hold in the global markets (De Angelis, 2013). The new products in the industry are based on ...

Business Plan for the Pizza and Pasta Restaurant in Oxford

Business Plan for the Pizza and Pasta Restaurant in Oxford
- Market for Pasta Project Restaurant in Oxford
1.1 Situation Analysis
1.1.1 Demographics
Demographic environment in Oxford, UK, is favorable for the development of the restaurant activities: the population is growing and there many visitors in the city. The population growth made up 12% during the period of 2001-2011. The target market for pizza and pasta restaurant is wide – from children to elderly people of both genders because fast food alternatives are popular (Oxford City Council, 2012).
- Economic Environment
The sharp increase ...

Introduction

Dell Inc. is leading computer companies in the world. Michael Dell founded this computer company in 1984. The company develops, sell, and support a wide array of products in the computer industry. In the Fortune 500 list, Dell Inc. is at position 41 (Shetty, 2010). In the computing industry, Dell Inc. comes third after the giant Hewett Packard (HP) and Lenovo. The history of Dell’s computer company borders on the business model developed by this entrepreneur. For over 28 years the company has been operating, it has attracted the interest of considerable population of consumers across the globe. The ...

Introduction

Globalization, also referred to as the process through which the world has become one single village has numerous effects (Gillespie & Hennessey, 2011, p. 16). The most notable effect of globalization is increased competition because all companies are in a position to access similar clientele. This poses a significant challenge many companies which are multinational in nature. This is because they have to devise new and better methods of attracting and retaining customers. The act of attracting and retaining customers is referred to as marketing (Chartier & Johnson, 2011, p. 211). Firms that operate globally engages in international strategic marketing, that is, marketing ...

Apple is one of the leading companies in the electronics and technology industry, second only to Microsoft. The company was established in 1976 by Steven Jobs and Steven Wozniak, and incorporated in 1977. Although its first computers failed, it grew gradually following the success of its later products starting from 1980. The company faced stiff competition in 1980s, following the entry of other players such as IBM into the market (Linzmayer, 78). In 1990s, the company experienced considerable challenges, both in the market as well as in its management, which led to Steve Jobs leaving the company. However, following a ...

Surveys in business are useful in gathering information and insights that will contribute to company’s clearer understanding about the market, the industry, product and services improvements, consumer lifestyles, preferences and demographics among others. As such, it is important that a survey design is clear and asks the pertinent questions a business or a market research need to gain sufficient details and insights. In business and in market research, for instance, questions regarding trends, growth rates, preferred brands, competitive edge, opportunities and risks are important. Survey questions vary depending on subject matter and target respondents.
The growing usage of business/market research ...

Introduction

Headquartered in the City of Westminster, London, Marks and Spencer Plc. is one of the leading British multi-channel retailers of garments and high quality food products. Founded in 1884 by Thomas Spencer and Michael Marks, the company has 766 stores in the UK alone with 361 more stores spread across globally in over 50 nations (M&S #3 2014). With about 82,000 employees worldwide, the company aims to provide an excellent shopping experience to its customers, whether in stores, by phone or online. The company seeks to follow a green way of doing its business and hence it has engaged ...

Risk Monitoring

Risk Management is one of the three pillars of Risk Management Techniques i.e Risk Monitoring, Risk Measurement and RAIM(Risk Adjusted Investment Management). Since the present investment world is highly dynamic, the risk factors in the portfolio changes everyday and hence the impeccable need for risk monitoring arises. The process of Risk Monitoring involves identifying known and new risks in the portfolio so as to verify the execution of risk plans and evaluate their effectiveness in current risk scenario. This whole process helps the institutions to monitor changes in the what amount and from where the risk is coming ...

Executive Summary

This report is about Lonely Cat Club Company, which offers an opportunity for the pet lovers to give their cats fun moments even when they are away from home. The club has well qualified and experienced employees who give pets lots of fun when brought to the club, and communicate promptly with clients to update them on the conditions of the pets. Lonely Cats Club manages to keep their competitive advantage due to their innovative nature and quality services they offer. The club has introduced the use of e-commerce in various departments to enhance activities such as advertisement, improving ...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two hair shampoo products. The ...

- Introduction
Since Hong Kong was returned to China in 1997, there have been a plethora of changes in the country. However, in other ways, the country has remained much the same as it was under British rule. To this day, Hong Kong remains a special administrative region of China, which means that it is afforded special economic and political freedoms that the rest of the country is not afforded. Today, Hong Kong is one of the most densely populated places in the world, and has a GDP that is the 44th largest in the world. This is no mean feat ...

The Concept of Agency Problems

In the field of business and financial management, when a principal hires or appoints any agent to carry out or perform some sort of duty, this activity gives a rise to an agency relationship. An agency problem, known as a conflict of interest, comes to existence when there is a clash of interest between the needs of the agent and the demands of the principal.
A conflict of interest or an agency problem is said to be inherent in any kind of relationship where one party is obliged to act in the best interests of counterparty. The major concern in such kind ...

Part-A: Privacy Protection

Introduction
Privacy policies are statements, usually stated on e-commerce platforms, which govern and determines the way in which the e-commerce platform gets or collects, uses maintains and discloses information from users (Ecommerce Platforms, 2014). It also covers how the information collected by the platform is protected against unauthorized third parties who might intend to have access to it for wrong purposes. 84% of Americans believe that privacy protection in the US is not adequate while 78% believe that consumers have lost confidence over how their information is being used (Head and Yuan, 2001:150). They further explained that the ...

Introduction

The creation of an e-commerce business operation can be challenging but yet the results, and returns are rewarding if the on-line business is able to perform well. For the purpose of this paper, the Cliptomania Web Store is analyzed, and different aspects will be covered. The areas that are analyzed will include the problem statement, key success factors of the company, SWOT analysis to analyze the internal business environment, the solution to the problems and the evaluation of the solution for business success. The Cliptomania is a well-established and well-organized web-store. The main owner of the brand is Santos, and ...

The Analysis on Fast Food Brands in Chinese market based on Stakeholder Mapping Matrix

Description and Profile of Wendy’s
Wendy is a global leader in the Chinese convenience food retail business. According to Wendy’s (2008), Wendy is amongst the leading four world convenience food chains. The enterprise started using the trademark “Wendy’s” in 1960s. The company has expanded into various ventures since then to different market with the main interests in various developing different products in the convenience food industry. Wendy’s (2008) revealed that, over the years, Wendy experienced massive growth and development achieved by different strategies in the market. First, the company emphasized on the Core competencies through ...

Microenvironment Analysis

Company Analysis
Yummy Pub Group is one of the most famous coffee bars based in England. The restaurant used to focus on serving locally sourced ingredients as well as made such products on the roof building such as fresh eggs, strawberries, runner beans and edible flowers (Aminattaheri, Sorooshian and Aghabakhshi, 2013). Yummy Pub Co mission is to inspire and nurture the human spirit. Yummy Pub Co primary product line is very company is very limited as it gives individual to rethink where they are going to spend their next $4. The advantage of Yummy Pub Co is that ...

Executive Summary

Samsung is the largest company in the world in the Electronics segment. It has a hugely diversified product portfolio. However, the smartphone and mobile division accounts for the maximum profit and revenue of the company. It traditionally has dominated the Asian and East-Asian market with low cost to high cost range of mobile products. However, in recent times, Samsung is witnessing an increased difficulty in most of the markets. In China, it is losing market share to the domestic players like Xiaomi. In India, it is losing market share to Micromax and in Indonesia, to Mito.

Introduction

For a period of more ...

Introduction

Globalization and other factors are driving international businesses and trade. In that respect, multinationals are increasingly becoming subject to factors that are not only born in their home country, but also from host countries as well as markets within which they sell their products. One such factor is the exchange rate that determines the value of the payments that exporters receive for their international sales as well as the value those importers pays for their purchases from foreign markets. In that view, it is becoming crucial for managers and business leadership to establish suitable strategies for managing the risks ...

Introduction

Saudi Arabia is among the countries with very high temperatures more especially during the day. In that perspective, we decided to introduce a freezing microwave which is a device that incorporates technological methods that enable food to be cooled faster than when it is stored in a refrigerator. Most people in Saudi Arabia make use of the refrigerator; however they do not get access to the freezing microwave since they are not common around this area. Freezing microwave can be used to make drinks cold and store the perishable food stuffs. Since we realized that most people may need to use this ...

Executive Summary

Blundstone is Footwear Company based in Tasmania, Australia specializing in the manufacture of different types of footwear. The recent plan to expand their operations to Indonesia requires a careful market analysis in terms of PESTLE and SWOT analysis so as to identify the opportunities available in the new market. The political and legal factors include stable political system and efficient laws essential for the organization to develop easily. Economic factors also indicate an existence of stable opportunities for foreign direct investments with low legal restrictions. However, uncertainty in inflation rate and low value for the currency are key threat that ...

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the ...

The podcast on buttons and connectors talks about the production in two companies. It relates the output power in the United States and china. Reasons are given as to why either of the two companies is successful or not. An analysis of the economy of china and the united is given close view. A talk of how the state-owned companies cut down workers to manage their budgets. Most people lost their jobs because the government was not in a position to pay them. Private companies set in and provided jobs for the unemployed. The economy of capitalism and the free ...

Introduction

EBay is one of the key players in the online shopping industry. According to Hudson, eBay host around 200million buyers or shoppers and various business transacting in the site (1). Originally, eBay started as an online garage-sale-style auction but currently eBay has evolved to be the world force in the retail industry. The marketplace has various frameworks for selling various products or items for both the small and large businesses. Hudson notes that, eBay is the place to go while one is looking for discount on items and unique collectibles (2).
Just like other forms of business, this ...

Introduction

The entire field of marketing is extremely broad, and it is equally applied on numerous things particularly (Berry and Wilson, 2001). Planning in terms of marketing can be taken into account by the companies for their core effectiveness and measurement. More dominantly, marketing plan would have been considered on the basis of a certain product or services, which is not gaining a smart choice of act for its consumers. The same has been applied on this particular assignment as well, in which a product of Etihad Airways would have been considered followed by a perfect and well organized marketing plan. The product which ...

Introduction

Multinational companies, in their objective of developing business practices, increase profitability and overcome any problems associated with the saturation of their existing markets, expand their operations to an international platform. When a company makes a decision of marketing its products at the international level within the field and the theory of international marketing, a principal decision is related to standardization and localization.
A company has to decide whether to use a standardized marketing mix with a single marketing strategy all over the world, or to adjust the marketing mix and strategies for fitting into unique and distinct dimensions of every single local market. ...

Portfolio Management

Part 1)
Compare your portfolio’s return over the investment period with the Market Portfolio. Did you outperform the Market Portfolio? What if you take the CAPM result into account? Show all calculations used. What might be some reasons your portfolio either outperformed or underperformed vis á vis the Market Portfolio?

Answer)

Portfolio Construction and outcome
The portfolio was constructed using three stocks from different industries where the objective was to analyze their performance in comparison to the market index, S&P 500. The three stocks selected by us were Apple Inc., Starbucks and Tesla Motors with weights allocated as ...

Brief Introduction

The history of Singapore Airlines could be traced back under the old days of Malayan Airways. Its first flight was from Kallang Airport, Singapore to Kuala Lumpur, Malaysia on May 1, 1947. Both Singapore and Malaysia merged in the control of the Malayan Airways, changing its name to Malaysia-Singapore Airlines in 1967. A French fashion designer made the traditional Malay clothing as the uniform for the stewardesses, effective a year later. The company was profitable. However, due to differences especially in the direction, priorities, and outlook of the operations, the two governments decided to have separate companies. Malaysia confirmed the ...

Business Report

Introduction
Businesses are established and meant for the economic prosperity, and also for providing strategic well being for the core operations of the company. Investors are very important for the organizational level, as they are the one who will inject their money in the stocks of the company in order to get high amount of return in the result. A business which is entitled to give high amount of return to their investors would be classified as a more worthwhile business as compared to the other one (Blackwell, 2008).
The choice of entity and business valuation function of a ...

Executive Summary ----------------------------------------------------------------------3

Background --------------------------------------------------------------------------------4
Introduction --------------------------------------------------------------------------------4

SWOT ------------------------------------------------------------------------------------5
PESTEL ---------------------------------------------------------------------------------5-7
SPICC ------------------------------------------------------------------------------------7-8
Consumer Analysis-------------------------------------------------------------------------8
Market Segmentation --------------------------------------------------------------------8
Target Market -----------------------------------------------------------------------------9
Competitor Analysis & Positioning ----------------------------------------------------9
Marketing Mix-----------------------------------------------------------------------------9
Product -----------------------------------------------------------------------------------9
Price -------------------------------------------------------------------------------------10
Place -------------------------------------------------------------------------------------10
Promotion -------------------------------------------------------------------------------10
People -----------------------------------------------------------------------------------10
Process ----------------------------------------------------------------------------------10
Physical Ambience --------------------------------------------------------------------11
Conclusion -------------------------------------------------------------------------------11

References -------------------------------------------------------------------------------12

Executive Summary
Chanel as a leading fashion brand has been able to keep up with the times and trends in an excellent manner. The brand equity and recognition of Chanel is excellent in the luxury brand market. However, a set of guidelines are ...

This paper will compare two articles both discussing the strategies of bond investment. The first article came from Google news titled "Bond Investment Strategies." The other article came from Wall street journal titled "Bond Strategies for Rising Rate Environments" by Sarni,.J., and Beer, P. of Payden and Rygel. Both articles seek to explain the available strategies in bonds investments to ensure safe and profitable investments to investors.

Analysis of the first article (Google news:Bond Investment Strategies)

The first article from Google news explained strategies that one should apply to make bonds work for their investment goals. The article explained that strategies of investing in bonds range from a ...

Everykey is a universal access device that accesses anything that requires a password. The key is Bluetooth enabled to allow easy and quick access to electronics that have been protected by a password. The device uses military grade encryption. The device has had several competitors such as Nymi, Unikey, and Passban. Therefore, to make sure that this brand remains at the top of the market, several factors have to be considered.
The products should be the main concern of the company. The company should, therefore, focus more on the improving the products so that they can take a bigger share of the ...