Market Research Reports Samples For Students

Market Research Plan

Executive Summary
The following market research plan creates the basis for the new innovative drinks and exploration of new markets as well as improving the already existing drinks and markets for the drinks. This research analyses the plan to be followed in ensuring that the mission of Coca Cola Company is accomplished. It will define the marketing problem to be investigated during the actually data collection period. It will state the objective of the market research and form a rationale for research design and the design itself. The research plan will explain the data collection methods to be used ...

Memo of transmittal

Following your concern on helping this company increase to further heights in its business activities, the following report has been prepared for you to evaluate our proposals. We wish to thank you for your concern and highly appreciate any feedback on recommendations from you.

Table of contents

Executive summary

Introduction
Identification of the problem
Solutions to the problem and choice made
Support for the choice
Budget, schedule and implementation plan for the solution
Benefits of the solution to the company as a whole

THE HENRINE DEODRANT COMPANY
BUSINESS REPORT ON THE MARKETING STRATEGIES
EXECUTIVE SUMMARY
...

Part 1

Different types of market research
An organization, for instance, a furniture business will select the type market research based on the information it intends to acquire from the market. The need for research in business cannot be overemphasized because of the tremendous role that it plays in enabling an organization to know its market better and formulate effective marketing strategies based on the findings of their investigations that includes customer analysis, risk analysis, and the understanding of the competition (Wahyuni, 2012). Effectively, two broad types of market research are available for organizations. In this section, the paper evaluates these ...

Report on Psychometric testing of the two new staff members (A and B)

Introduction
This report presents the result of the psychometric analysis of Mr. Anderson and Mrs. Beatrice, the two staff members who will be working together for the first time on the company’s brand new project. The two staff members will be expected to partner to deliver on the company’s new project which seeks to come up with a plan for venturing into a new market. The team is expected to conduct market research and determine a suitable new market for the company to begin its operations.
This report therefore focuses on aspects of the two staff members and ...

Introduction

As an employee of TAG Heur, I am writing the following report for the company, after the company gave me the responsibility of researching the market for their new android smartphones (RACER smart phones). The company needed to understand the needs of customers in the phone market. The paper consists of the six stages of the market research study that the company would undertake in order to discover the needs of its customers. Market research refers to the effort that a company puts in order to gather information regarding customers and the existing market.

Business Overview

According to PR (2012), Tag Heur ...

Analyze the relevance of market research and marketing strategy

In the contemporary world it is hard to imagine a company, which operates in the market blindly, without preliminary investigation and analysis. As the markets become more and more heterogeneous, the competition grows stronger and customers’ preferences at a particular instant of time determine the success of the product, the necessity to explore the market and define a well-structured strategy has become more and more significant. That is why more than 70 percent of the overall marketing expenditures on research are spent by 70 biggest US companies, such as Coca-Cola, McDonald’s etc. The total U.S. Market Research expenditures are growing every ...

Abstract

This paper is a marketing report on the launch of a new product for Kellogg’s: Ready fit for 2016/2017. Any new diversification of the product requires a thorough information selection and analyzing, this report is aimed at describing types of marketing research and define target market strategy for Ready fit and distinguish its positioning strategy. The paper takes into consideration different characteristics of the consumers, such as demographic factor, age, gender, work status, social class. This research defines primary and secondary methods of marketing research that help Kellogg’s company to identify proper strategies for the line of ...

Zara Corporation

I have chosen Zara Corporation based in Coruna, Spain in preparation of a case study when entering into a new market in US. Zara Corporation is an international clothing retail company that sells clothing attires and accessories. It was founded in 1975 by Rosalia Mera and Amacio Ortega. Zara is considered to be the largest clothing retail company in the world with ownership of fashion brands such as Bershka, Pull and Bear, and Dutti. At the moment, Zara has several outlets in Europe and the Middle East. It has a strong presence in these two regions but needs to expand to other regions ...

Introduction

Strategic management involves the plan that is employed by the firms as the form of the vision for the enterprises so as to move forward with the clear plan so as to keep in mind. The changes in the external environmental factors that tend to have an impact on the way the businesses tend to operate as well as adapt, the business strategy tends to highlight the ability as well as the drive success over the competitors in the entire market (Bizmove.com, 2017). The aim of the strategic planning involves enabling the firm to achieve a sustainable edge over ...

Safaricom Limited

Introduction
As research has stipulated severally, the study of market conditions and fluctuations of some aspects allows companies to develop rational decisions that can enhance robust progress of their operation (Grandke, 2013). Marketing research enables a company to examine its market, prevailing trends, new approaches, threats posed by competitors and identify new ways of marketing among other factors. Such research allows the firm to evaluate its target markets by boosting customer experiences, determine precise strategies to follow in community outreach, and develop a network services to facilitate organization growth through customer comments and suggestions. Most information for market research ...

MODULE 08: BUSINESS DECISION MAKING

[University]

Appalachian PLC is a renowned company in the manufacture of the fine timber products. The company has established markets in the United Kingdom and Europe. Having in operational for many years, Appalachian PLC has dominated the furniture markets. However, in the last four years the company the company has recorded downward trends losing on its potential markets. This has led the management thinking of establishing new markets in Asia particularly in China. China is a completely new area of doing the business, and it will require careful examination of the factors that can affect how a business can perform. Among the ...

Market Research Plan

Introduction

Many factors influence the consumer purchase behavior of mobile phones. The recent technological trends in mobile telephony industry have seen many big market players grind to a halt because of lack of market intelligent to predict consumer behaviors. Nokia, the once dominant player was recently sold out to Microsoft after losing its market share and technological relevance to archrivals such as Apple and Samsung (Ando & Rigby 2013). Blackberry is also rumored to have been earmarked for sale in the recent past. This unpredictable nature of trends in technology demands constant market research to establish the changes in consumer behavior ...

Executive Summary

The food industry is constantly increasing, which make the need of the new product very vital for the future of the industry. Currently, the food industry is characterized by a gradual changing of consumer tastes. We will develop new product for Nestle referred to as Scafe type of coffee in the line of beverages. Nestle is the leading world food and beverage company, which produces a variety of products. The new product will address the social trends and changing purchasing behavior of consumers based on the health and lifestyle.
The marketing plan will address the situational analysis, which helps in ...

Business Opportunity Analysis

EXECUTIVE SUMMARY
The following report is a business opportunity analysis for AtlanTech Resources Limited, for the purposes of determining the feasibility of lowbush blueberry moisture sensors as a viable addition to our family of products. Given the decreasing rate of sales that exists currently within the company (8% annual decrease), a new product must be released in the next three years to sustain the viability of our current business model; this report discusses the viability of the lowbush blueberry moisture sensor in fulfilling that role.
The existing market research and need for the product is established, as well as the ...

1.0 Introduction
Before entering any market, it is important to identify whether the customers will be willing to buy your product. As Nokia marketing research assistance, I have been commissioned to find out whether Nokia Lumia will compete favorably in the market. Nokia is a company that was started in Finland in the year 1865. Initially, the company used to produce and sell paper products. However, the company merged with other companies and became larger. It changed the products it sold as it expanded and after the Second World War, the company started selling telegraph and telephone electronic devices. ...

SWOT Analysis

The SWOT analysis is a tool used in the evaluation of the internal environment, where the organization conducts an analysis of its strengths, weaknesses, opportunities and threats. The Sony retail company in London has low product diversification, making it vulnerable in the face of the businesses that have a broad range of goods. The threat posed by the competitors is real. Many players in the DVD/CD and video games market have emerged, and the management is concerned that it is becoming extremely hard to retain dominance of the market (Williams and Chinn, 2010, P.426). Several Substitute products are available ...

Doing a market analysis. PESTLE and TOWS analytical frameworks

Launching a successful business in any industry requires doing a market analysis. The latter refers to the process of studying the dynamics, attractiveness and trends of a particular industry of economy. Market analysis is an integral component of an industry analysis. In practice, the majority of all market analyses facilitate in strategic planning and tactical execution of the strategy, supply chain management, designing and implementing marketing strategies and identifying the most appropriate targeting and positioning schemes. This entry analyzes the most essential components of a market analysis and provides basic insights into how to carry out them in tourism ...

Dawn Spray-On!

Choose the Target Market for Your Product, and Describe Your Target Market in Detail
The product’s target market is everyone considering that we are all involved in cleaning up at one point in the course of the day. However, we will split the ‘everyone’ into categories depending on how they use the product. The first target market is the working class women who are between the age of 24 and 40. This group is targeted due to their awareness of beauty and therefore the need to maintain a good looking skin. No woman wants to do a clean-up ...

Introduction . 2

Analysis .. 3
1) Structural Characteristics . 4
2) American Apparel mission statement 5
3) Organizational Structure .. 6
4) Porter’s Competitive Strategy . 7
5) The External Environment 8
6) Stages in the lifecycle, size, and control system .. 9

Recommendations and implementation plans 11

References . 12

1.Executive summary
The issue that the American Apparel’s organization is facing is that they have a very unique strategy to run the business more effectively than its competitors; unfortunately, this strategy did not meet the external environment needs. Therefore, they had to lay off hundreds of workers and retooling its production process in ...

Executive Summary

Wilsam company ltd is a privately owned company specializing in preparing economic and business reports in Manchester and entire metropolitan regions in England and United Kingdom; Trafford, Stockport, Bolton and Bury just to name a few. The study examined contemporary economic and business strength, weaknesses, threats and opportunities (SWORT analysis) in the region with the aim of helping investors make optimal business decision (Chamberlain 1987, 322).
` The study finding are based on data collected from market research reports, demographic data and governments reports and release. The conclusion made from this analysis; investors can get the highest returns by investing ...

Surveys in business are useful in gathering information and insights that will contribute to company’s clearer understanding about the market, the industry, product and services improvements, consumer lifestyles, preferences and demographics among others. As such, it is important that a survey design is clear and asks the pertinent questions a business or a market research need to gain sufficient details and insights. In business and in market research, for instance, questions regarding trends, growth rates, preferred brands, competitive edge, opportunities and risks are important. Survey questions vary depending on subject matter and target respondents.
The growing usage of business/market research ...

Report on Marketing Ethics.

Introduction
Marketing ethics refers to principles or morals applied in a business environment with regard to marketing. The major reason for undertaking the study and writing a report on it is analyzing the benefits of ethical marketing and making a recommendation on it.Marketing ethics is a tool that all business persons should adopt. It gives a competitive edge to a business. Ethical marketing presents a great opportunity for the growth of a business. This study has assumed thatthe businesses being referred to, partake marketing in terms of promotion and advertising as well as through media. The research covers many issues with regards to marketing ethics among ...

Introduction

In my research paper activity, I decide to pick the Ulysse Nardin Company. This is a watch making company with its origin in Switzerland. The company was founded in 1846 to make the earliest chronometers which were useful for the marine operations. This was the initial agenda for the company before it later became a manufacturing company. Currently, it manufactures the latest watches and iPhones fit for mechanical operations (Aaker, 2010). The founder of this company is Ulysse Nardin. The company bears the name of its founder to date.
In 1983 two businessman namely Rolf and Ludwig had an agreement ...

Introduction:

Clearwater Technologies was formed by four MIT graduates. The Company deals in customer relationship management servers and focused on providing its services to small to medium sized companies only. The Company is operating in multiple products but QTX is the most successful product and major revenue earner for the company (Susan F. Sieloff and R. M. Kinnunen, 2007). QTX sales represent more than 50 percent of company’s total sales. Clearwater products are known for high reliability with life time technical support at no cost. As QTX is major revenue source for the company, the cash flows from the ...

Introduction

The increasing use of electronic devices like mobiles and laptop has necessitated the constant supply of power. A power bank is increasingly becoming a ‘must have’ for people on the move. Kazam Mobile, the startup mobile company has come up with its Kazam Power Bank (KPB) which can power the batteries in use in mobiles and laptops.
This report starts with the corporate objectives of Kazam. This is followed by a market overview of the power bank market in the UK. An internal and external audit of the market would be presented thereafter. The assumptions for the power bank ...

INNOVATIVE REPORT OF VR GLASSES

In the world of today where almost every individual is dependent on technology, bringing products which speak of innovation and creativity has become a great challenge. This is because every other organization is trying to attract and retain customers via innovative ideas and products. The competition in the dimension of innovation is increasing and becoming tense. Every organization realizes the significance of innovation and has ensured that a special budget for innovation is set up so that it can offer to the market what other players cannot. Then innovation has also become a racing factor. Ideas are there all ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Marketing Audit and Plan of QANTAS Airline

Organizational view
The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Organizations apply the analysis of break-even to make price decisions of their products, understand the costs that are involved in the production, and make a decision on the volume of sales achieved that can make the business profitable. In this plan of activities, Mission Hill Wine made total sales of its wine at $12, 500 in 2015 and incurred a variable cost per unit of $700 and a fixed cost of $ 8million. Therefore, the break-even would be determined as:
In terms of units, BEP = 8,000,000/ (12,500-700) = 678 units.
In terms of sales, BEP =678 units*12, ...

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016).
KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

1.0 Executive Summary
Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

Abstract

Amazon is an online retail store that has manged to enhance its market situation value the use of big data. It is this large data at its disposal that normally help the management to assess the tastes and preferences of the potential customers. The same framework helps in the forecasting and decision making. There are three sets of problems that are discussed in this context. The first problem is concerned with the exploration of the survival aspects of the company in the wake of increased competition. The motivation is to asses how the management of Amazon can cope in ...

Introduction

The major objective of every organization is to increase profit and create a competitive edge into the market. Cenlow Limited being an instant coffee company and considering launching of a new product through an improved pack lighter and cheaper to produce than their current glass jars avails a unique entity that can enable the company create a competitive edge into market. The undertaking was successful as the company’s products were embraced in the market starting to peak for the past few months. However, based on different factors, the change in the product launch is likely to have marginal implications on the financial ...

Introduction

The major objective of every organization is to increase profit and create a competitive edge into the market. Cenlow Limited being an instant coffee company and considering launching of a new product through an improved pack lighter and cheaper to produce than their current glass jars avails a unique entity that can enable the company create a competitive edge into market. The undertaking was successful as the company’s products were embraced in the market starting to peak for the past few months. However, based on different factors, the change in the product launch is likely to have marginal implications on the financial ...

Introduction

The Soreen company was formed 70 years ago by Sorenson family . In the 2003 the brand was sold to interlink foods. Currently the company is employing about 70 employees in their factory and its headquarters in Manchester. The Soreen is a brand of fruity malt bread. The Soreen malt loaf is a commonly sold snack food in the United Kingdom market. It has a sweet taste and an extremely chewy texture which make it a very soft bread. The Malt loaf is mainly eaten sliced and with butter. The company has currently seven malt loaf products on sale in the UK market. The ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Introduction

International research endeavors require data collection instruments in the forms of questionnaires. A questionnaire is research instrument, which consists of a series of questions intended to collect data from the respondents. The biggest challenge facing modern researchers is developing and implementing a questionnaire that is suitable for international respondents. Researchers have extensively worked on the field of questionnaire design in the 21st century due to high standards expected from the questionnaires (Blessing, Chakrabarti & Blessing, 2009, p.17). International standards for a research and questionnaire design affect the processes of data collection and analysis that are sometimes different from the researcher’s home country. ...

Introduction

BHP is a multinational company in Australia which deals with mining and petroleum. It has its headquarters at Melbourne, Australia and it also has a major management office in London, United Kingdom. According to the revenue measured by 2011, it was the largest mining company in the world. And as per February 2011, it was the third-largest company according to the market capitalization.
As the history goes, BHP Billiton Company was formed in the year 2001 when two companies formed a merger. The two companies were; Broken Hill Proprietary Company Limited (BHP) from Australia and the Anglo–Dutch Billiton plc. Since ...

In submitting this assessment I declare that;

- This assessment has been written by me and represents my own work.
- This work has not previously been submitted by myself or anyone else.
- All sourced information has been appropriately acknowledged and referenced.
- I have maintained and will continue to maintain the confidentiality of any persons/organisations referred to in this assessment.
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- I have retained a copy of this assessment electronically.
- Introduction
Community leaders in Auckland have accused my client and others for unfair ...

History of the Company

Apple is one of the well known and recognized companies that have been making technology that is edge cutting and also an innovation that every individual wants have in their possession. Apple has highly enhanced technology worldwide thus making it easier for people especially in business and communication to carry out their work easily and effectively from any part of the world any time. The company introduced its first computer in 1976 which was known as Apple 1. Steve Jobs and Steve Wozniak were the first leaders of Apple who saw to its growth and its good famous brand ...

INDUSTRY OVERVIEW

Retail industry of UK is huge in size and contributes significant to the overall world GDP. Despite being huge retail section of UK is highly competitive and companies are constantly striving to provide improved product and services to their customers in order to gain greater market share. The retail industry has to combat the impact from the change drivers of segment itself as well as related segment. Moreover, other factors that have been posing impact include shift from brick retail section to clicks, change in lifestyle, demographics etc. (SAS, 2012).
There are many factors that have put impact ...

Q1. What were the main performance objectives for the Hovis crusty loaf concept, and how did these differ from those for existing RHM white breads.

The history of Hovis in bread production has been illustrious since it began back in 1884 as Richard Stoney Smith wheat germ flour. As a competitive firm, the company has always sought ways to ensure it stays at the peak of bread production in the bread industry. This has been evidenced when it was sold to crafts bakers back in its starting days. After realizing that the market was changing every day, the management of ...

Question 1

Brand positioning is essential for companies wishing to develop competitive advantage in a market. Strategies for brand positioning are based on two main platforms, competitors and consumers. Quality and price of a product are the two main attributes used for effective positioning of a product. This was also confirmed by Michael Porters when he came up with the generic strategy for competitive advantage. According to porter’s generic strategy, there are three approaches that can be applied to any product in any industry for competitive positioning in a market. The three approaches include, cost leadership, differentiation, and market focus. Differentiation entails creating a unique ...

Marketing Opportunities for AirFlo

Introduction
Human body is very sensitive and requires great care to avoid any health issues. With the need to keep our bodies healthy, people have found business opportunities in creating and developing products and equipments which will prevent our bodies from encountering any health harms. There are many things which expose the human body into harm including allergens, mold spores, dander, pollen and others. This project tends to find out the market opportunities for AirFlo product in the market which is equipment that is against dust, pollen and allergens. This report will explain on the product, pricing, promotion ...

Report on Cola Wars

The Race to the Top Continues
Description of Case Situation
The carbonated soda drink industry is a $74 billion industry dominated by two mega giants namely Coca-Cola and Pepsi. Before turning into beverage empires, these two companies started as a mere concoction dedicated as medicinal reliefs as both CSD’s are invented by pharmacists. Soon, after a century of battling it out to earn the biggest share in the market, Coke and Pepsi still haven’t been able to settle the score between them. The brands became a household name from the time it hit the soda fountain arena until the ...

Executive Summary

These two business proposals bring the concept of corporate social responsibility and technological utilization in the rapidly growing global travel and leisure market. It sees a bright prospect in setting up an 1.) online travel agency, specifically in Victoria, Australia or New South Wales and 2.) eco lodge site in any part of Australia.

For the first business proposal, it caters to a greater portion of major businesses and corporations in New South Wales or Victoria, two Australian states that have the biggest number of travel agencies and travelers. It also has the head offices of a large number of international airlines.

...

1. Industry Overview-

The Australian internet industry has been following a trend of increase in growth for many years. In 2010 the Australian internet access market reached a value of $6.3 billion dollars and in the same year had 7.5 million users in Australia alone (Internet Access in Australia 2011, p.2). Predictions from the same source also indicate a continuing growth in this trend with the internet becoming an increasing part of private and personal use in Australia.
Product: It focuses that the right product should be developed for the market. The products may be a service, a good or can be both.
...

Executive Summary

E-co fueling company is the first company that started producing ethanol fuel in Australia. The fuel has been found helpful in reducing carbon emission in vehicles to a minimal level thus keep the environment clean. The objective of this report is to formulate marketing and action plan for the company. The report discusses four marketing Ps: product, promotion, pricing and place. Since the product is new to the Australian market hence the emphasis will be given to generate awareness about the product and also on promotion of the product. Other components of the plan like budgeting, time lines, associated risk ...

Coach Inc. is one of the best known leather brands in the United States. It is a specialized retailer whose major role is the design, manufacture and marketing of quality leather products and accessories. These products include prestigious handbags, wallets, and briefcases, shoes for men, wristlets, and women jewelry. These products are a great symbol of fashion and style. Coach Incorporation always maintains the highest standards in both the materials and workmanship, making it a home of quality.

The company produces goods that are afforded by almost every economic class, both internally and abroad. Even the shoppers in the middle class can ...