Marketing Reports Samples For Students

Executive Summary

The case study is about a well renowned cosmetic brand INGLOT, a family owned business that was started in way back in 1980 and today is spread across 44 countries with its wide range of cosmetics. The report is going to focus on the company micro level and macro level road map. It will highlight the priorities, achievements and challenges faced to establish and expand both domestically as well as internationally. It will thereby conduct a strategic evaluation of the company by using VRIO strategic tool to find out the sustainability and competitive advantage of the company.

Since the company is vast ...

The establishment of the GrainCorp as a grain Elevators Board during the time of change a bulk grain terminal that had been proposed to Sydney at the turn of the century when the workers were bagging grain manually. GrainCorp became into existence as the main Grain Elevator board during the period of time when the changes on the heavy grain end had been decided on for Sydney at the beginning of the century when the employees were believed to bag the grains. This was proved by the New South Wales Government department of Agriculture. The export of bulk grain became a tremendous ...

Question 1

The recession presents a situation in which firms have to re-strategize their marketing mix to ensure that they remain competitive in the ever dynamic market segments. In the case of SPSL its marketing mix has focused primarily on the product and the price. The Blair brothers have concentrated onensuring that the products they provide are of high quality and secondly that the prices of their services are towards the premium price in the market. Resultantly, the company SPSL has given itself a competitive edge over other plumbing companies in the South London region. With effect, the company owes much of its ...

perational management is the main function in the modern organization. It contributes to the production of services and goods for consumer consumption. It is the process that allows organizations to meet its objectives by effective use and acquisition of resources. During the individual and group project, I have learnt that operation management helps the organization to coordinate and control its resources in the process of production of products and services. It also contributes in the change of the business inputs such as information and raw materials into finished products. It helps organization to arrange resources that change inputs to ...

Part a

An imperative strategy in any type of business is to make it easy for the customers to acquire the services or buy the goods. This specifically applies in situations where the customers apply or place orders for the services and goods in advance or that are not immediately available. Therefore, Winford services plc have a mandate to make it easy for West River Borough customers to acquire leisure services. In addition, in its accounting activities, it must conform to all the regulatory financial reporting requirements. The accounting activities that Winford Services plc will be undertaking are important because they will ...

Intercontinental Hotel Corporation is a company which has many outlets in the world. The headquarters of this large company is in the United Kingdom. The main operations of this company are done in the city of Denham. This organization has more than 100 branches from various countries across the world (Martin 2009). It has been regarded as one of the best hotel institutions in the world due to the quality services provided by its workers. The stocks of this company are listed in New York and London stock exchange markets. This indicates that this organization has a good reputation in the ...

Our group is discussing on how to establish a Chinese restaurant in Vancouver. The research of the group presentation that I contributed is two parts; one is the complete description, which includes overall introduction of the new restaurant, such as the size, the location, the type of foods, and the most important point in that this part entails competitive market analysis. The other part I contribute to the group project is on the Target market. In this case, our group will focus on students as the main target market. The restaurant will be located in downtown Vancouver. This is because ...

1. The National Football League has already identified a key way in which it can target its marketing research when it comes to attracting the interest of women. The two identified pillars for the NFL are football and the community. The partnership that the NFL has developed with the United Way since the 1970’s has built it a considerable amount of goodwill. Many women enjoy watching football for football’s sake – if you go to any sports bar on a football Sunday, you’ll see many more women, proportionally, there who are engaged in the game than you would see ...

The chapter “Urban Facts and Fallacies” by Thomas Sowell is definitely an interesting read compelling reader to reflect on every fact stated by the author. The Housing section of chapter was shocking and eye-opening and starts from providing truth of the biggest “fallacy” as called by author that government intervention is required in the housing market to control the upper limit of price of houses. The reading is directed to break this fallacy to make readers realize that due to government intervention, the prices have actually skyrocketed. It is a well known fact that prices of houses has ...

Starbucks Corporation is one of the most successful and most admired coffee companies globally and, operates a chain of coffee houses across the United States and, globally. Its headquarters is in Seattle, Washington DC. It began with a single store in 1971 as a retailer and, a roster of ground coffee and whole bean. Currently, it boasts of over 19000 retail stores in more than 60 countries and, has more than 30 different brands of coffee. It also serves iced beverages and related products.
Globally, Starbucks is one of the leading firms in utilization of the internet to market its products and, ...

The quality and aggressiveness of the marketing and advertising strategies that a business, especially the startup ones, implements can spell the difference between a booming and steeply declining startup sales figures. Naturally, more innovative and aggressive marketing and advertising strategies would equate to significantly larger sales margins and vice versa for more lame, old school and outdated marketing strategies. Marketing and advertising strategies are so extremely important for startup businesses that it can be one of the primary indicators of the company’s success in future, aside of course from more innate factors such as the necessity index of the products ...

Industry Report: Banking

Introduction
When it comes to an industry, then there are number of things which have been taken into account for the same. The essence of effectiveness and productivity always been associated with an industry and the stance of effectiveness depends upon certain factors. There are number of industries working in the world and all of the industries have their own significance and importance lies in a broad nutshell. There are certain aspects which have to be taken into consideration by an organization or by an industry in order to become competitive and eminent in a certain industry.
Financial Productivity ...

Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

...

Abstract

The Nelson – Siegel – Svensson model is one of the preferred methods by which investors determine the value of bonds in the long run and thus make informed guesses as to the viability of each investment option. It is an accurate method of prediction when an investment portfolio needs to be set up. In this paper, by using the Nelson – Siegel – Svensson process, an attempt will be made to inform investors like to the best option for a fixed income portfolio. The paper would demonstrate how the process is to be used and applied to the data related to treasury bonds ...

Executive Summary

The strategic perspective of an organization, and the direction in which it moves helps determine the strategic position of the organization, as well as its market competitiveness, survival and growth. In the case of TESCO, being a multinational retailer, its performance and branding are closely associated (Hammond, 2008). Apart from providing consumers with a wide range of products under one roof and becoming a one stop shop for all domestic needs of the consumers, TESCO also is actively a part of several community programs and social development. Moreover, leadership in terms of quality and customer retention has been attained by the organization effectively.
...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to offer the ...

Valuation of Vlisco’s acquisition

Vlisco Group currently has four brands under its portfolio. Each brand offers its own style and targets different segments of customer. The luxury and internationally recognized brand, Vlisco, appeals to sophisticated women of Africa and other parts of world. Uniwax and GTP are the first and the only kind of nationally oriented brands serving the customers in Ivory Coast and GTP, respectively. The newly launched brand, ‘Woodin’ targets younger consumers of West Africa and offers ready to wear collections.

The company has its production facilities laid in Holland but around 90 percent of its sales originate from African Continent. ...

INTRODUCTION

Lee Byung-Chull established Samsung in 1938. The Samsung group started as a trading company centered in Su-dong. At the beginning, it acted as a grocery in the city. In 1947, it expanded its services to Seoul but moved after declaration of the Korean War. The founder ventured into the textile industry in Korea. In 1960, Samsung penetrated in the telecommunications hardware industry. Later on, the company started to produce Telecommunications equipment, semiconductors and home appliances. Since then, it has expanded its services to more than 68 countries and it has more than 285 operations across the globe. The company’s revenue ...

Russia is vulnerable to disruptive terms of trade because of its dependency on oil. Because of fluctuating oil prices, sluggish domestic demands, weak external environment and high rate of inflation, Russia’s economic growth declined in the year 2012 to 3.4 percent, and it is projected to be constant in 2013. Capital outflows in the Russia are expected to increase while debt ratios are expected to be favorable.
Russia is a large size economy and its Gross Domestic Product (GDP) growth rate is 3.4 percent. The adjusted dollar terms of the GDP, purchasing power and income per capita is $ ...

Executive summary

The international human resource practices in the worldwide business require effective management to ensure unceasing existence of the global business organizations. Avon being a multinational beauty company operates globally in the manufacturing and sale of the beauty products for women, apparel and fashion ornaments. It conducts its operations in over 100 countries and does direct marketing to its consumers through 5.8 million sales representatives and it has over 42,500 associates allied to it.
This report incorporates discussions and evaluation of the strategic international human resource practices of Avon in terms of staff training and development, the reward management ...

[Due date]

Executive Summary

Jimmy John’s Gourmet Sandwiches is a restaurant chain based in the United States with more than 1,500 locations in 43 states. Jimmy John’s was founded in 1983 by Jimmy John Liautaud, and today the chain is the privately held company with headquarters in Champaign, Illinois. Most of the locations (98%) are franchise-owned with Jimmy John’s Franchise, LLC, as a parent company.
Today there are no Jimmy John’s foreign units, and all restaurants are located within the United States. According to the Franchise Times Estimate, the 2013 sales of Jimmy John’s Gourmet Sandwiches ...

Aggressive Equity investors

Aggressive equity investors play their equity game both actively and vigorously. They spend most of their time and effort in managing their portfolio better than their conservative counterparts. The aggressive equity investors are inclined towards taking greater risks, although in a calculated manner, in order for them to earn superior rates of return. They seem to enjoy the pleasure and adventure of playing the equity game (Chandra, 2008). The following guidelines are relevant to for aggressive equity investors for investment decisions.
If equity investors wish to manage their investment well they should know that they should have knowledge of ...

Tea market is trendy and continually attracting the consumers all over the world. France has one if the popular and biggest tea markets in the world. The French tea market is unique amongst the Western markets. Powerful conventional expressions can be dramatized through product design, print ads, packaging, and outdoor media. This plays a pivotal rule in reinvigorating the business. Major tea importers such as Unilever, and Tetley are active on the conventional market.
Every marketing activity, from product design, brand endorsement, publicity and packaging, to CEOs’ words matter a lot. Tea companies have turned their view of publicity from ...

- Introduction
The report describes the process of the analysis of two stocks which has been done using the Single Index Model. It includes collecting and sorting the data, analysis this data using the SIM and regression analysis and the explanation and the evaluation of the results. The findings are useful for decision making in the financial planning.
- Stocks Analyzed
The table above contains the information about two analyzed stocks: the company name, stock code, relevant sector, the average return and the standard deviation of the return. Last two points have been computed using the ...

Financial Markets and Institutions

Impact of Credit crisis on financial market liquidity
The financial crisis which the United States economy had to face during the years of 2007 – 08 was the worst of its kind. The banking system had not faced a crisis of this magnitude since the 1930s which forced professionals who belong to this field to question the state of liquidity of the system. The central role that banking institutions, and which the financial business performs as such, is to provide the public with cash, allow them to make deposits and invest their funds in securities or provide them with term ...

Introduction

The Grand Formosa is a hotel that prides itself in providing the best atmosphere for its guests. The hotel is designed to provide the best relaxing environment so that guests enjoy their stay. The hotel’s business model looks very promising on paper. However, the previous management ran the hotel down through inefficiencies in its operations. The new management has been instituted and is in the process of turning the hotel’s business around. This paper will analyze the position of the hotel with the help of some performance measures. This is in an effort to determine whether there is ...

- The project company, AstraZeneca PLC (AZN.L)
- Two selected competitors, GlaxoSmithKline (GSK.L) and Aeolus Pharmaceuticals (AOLS)
- The FTSE100 Index (of which both AstraZeneca and GlaxoSmithKline are constituents)
We collected the stock prices for the period 2013/10/01 – 2014/03/21 from Yahoo Finance. To compare returns, we used adjusted close prices because they take into account stock splits and stock offerings as well as dividends. The comparison of the share price behavior of the companies compared to the FTSE100 can be seen in the chart below:
As can be seen, AstraZeneca clearly outperformed its peers by a ...

Introduction of Tuning Printer

As it has been witnessed on previous years, there have been a lot of new printers that have been introduced in the market. It is on this wave that the Tuning printer was released. The launch as it was expected was popular due to the large publicity that the printer had received. Convenience and durability are the main features that the customers are focused on finding in a product. As opposed to the past, when customers focused on the cost and availability of spare parts, customers are interested in a product that will give them the printing services they need with the ...

Analytical Framework

Section-A
There are two different companies which have been taken into consideration for the analysis and the names of the companies are Royal Dutch Shell and Endeavor International Corporation.

Net Present Value Analysis

Net present value (NPV) is a financial tool that is deemed as the difference between current value inflows and outflows. Generally, it is used for calculating budgeting to analyze the probability of an investment on any project that. It is required to analyze the NPV and IRR on the basis of two years like 2012 and 2013.
The NPV of Shell Plc. is -250,386 $ while it is, -1, ...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. When demand and ...

Introduction

Our supermarket chain sells “regular” and “lite” variety of two brands of soda X and Y. At any given time and at any store, each brand of soda can potentially have either no promotion whatsoever or a “price promotion” and/or an “in-store promotion”. We are to prepare a business report on our product’s current pricing structure and proposed pricing mechanism aimed at increasing profitability of your product line.

Discussion

In the pivot table, we can infer that when the Lite brand of X used in-store promotion, the Lite brand of Y chose not to have the in store promotion (83% compared ...

Currency Hedging

Introduction
Currency risk is an intrinsic aspect in the foreign market. The enterprises that operate in this environment have a variety of derivative instruments that can be used in connection with these risks. Managing these risks requires enterprise wide coordination otherwise; these international exposures will affect the value of the currency. Therefore, global equity portfolio managers have resulted in a variety of methods to currency hedging to manage the uncertainties in the foreign market. This is so because currency hedging reduces the financial risk, which occurs in the foreign market. Therefore, the paper will evaluate the currency hedging and how ...

Financial ratios are one of the tools that are applied in financial analysis. This is because they help an analyst in creating the overall image of an organization. This is achieved since the ratios provide insight on various aspects of the organization that includes profitability, cash flow ratios, debt ratios and profitability ratios. These ratios are instrumental in ensuring that the analyst understands the financial soundness of the firm before investing in it (Shim and Siegel, 2000). Although these ratios face various shortcomings, they are essential in providing a bird’s eye view of the company from an analytic angle ...

Since, the portfolio construction is based on Moderately Conservative Risk Tolerance, this is a clear indication that the investor is either retired or is retired and is solely relying on paychecks from the portfolio income. Another extreme case can be that the investor has already faced the negative side of investment and has lost his money in the past and thus, he prefers to be moderately conservative in his investment approach. Thus, being an ethical investment advisor firm, we cannot force the investor to change his investment approach and thus, we shall continue with the portfolio construction as per moderately ...

Analysis: IBM vs. Infosys Inc

As per the definition, Large Cap stocks refer to the stocks of the company, whose market capitalization exceeds $10 Billion. The term ‘’ Large Cap’’ is an abbreviation for the term large capitalization of a company which is calculated by multiplying number of shares outstanding to market price per share. For growth stocks, such stocks are expected to provide returns higher than the above market rate of return. Generally, market analyst considers the technology or the blue chip stocks to be growth stocks.
For the given task, I have selected two blue chip stocks i.e., IBM from USA and Infosys ...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in ...

External Analysis

Demographic Forces
Economic Forces
Economic factor is important in the analysis of Pebble, but it does not play a crucial role in the development of the Company. The product is sold anywhere because it is available online. Customers who can afford this smartwatches can buy them online disregard of the economic situation or the level of inflation in a particular country. The financial support of the Company is an important component of the economic factor. The main concern is the limited advertising budget because Pebble does not have significant financial resources at its disposal. Therefore, the Company has to ...

__ March 2014
- Executive Summary
Aware of the challenges in the industry and competition scenario in the back drop of economic uncertainty, this business plan provides crucial competition and marketing strategies that will enable the company achieve its objectives.
With these business strategies, the company is projecting to grow revenues by an average of 36% per year based on its existing portfolio of clientele and potentially new ones within the business and government sectors. The average return on equity is about 29% while debt-to equity ratio is maintained at an average of 0.47, and current ...

The implementation of these variance costs is to assist in understanding the disparities between the actual and planned costs. This will assist Kaufmann Manufacturing Company reduce its costs as the other financial period sets in.

Raw material price

It is computed as; (Actual price – Budgeted price) × Unit price
1st 6 months = (2400 – 2281) × 12 = $1,428
2nd 6 months = (2400 – 2432) × 12 = $384

Raw material Usage

1st 6 months = 590,000/3 = (196,666.70 × 12) = $2,360,000.40
2nd 6 months = 600,000/3 = (200,000 × 12) = $2,400,000

Raw materials activity

1st 6 months = (Actual activity – Standard activity) = (590,000 – 590,000) = 0
2nd ...

Following the meeting attended on the date of 26 February 2014, held at the local municipal social hall that had intended to get the public and residence views regarding expansion of the municipal market and relocation of the local museum to a different place that was yet to be decided, but two venues had been proposed. The meeting was organized and conducted by the planning commission of the municipal of Arizona, and it started at exactly 9am in the morning. The commission was represented by three people, and those who had been invited were given tags and questionnaires to note ...

Individual Report – Marketing for a New Product.

The service “Share&Go” is an innovative solution that is offered by the taxi service company. It uses the existing fleet of the company as well as its drivers to provide a new car sharing service to its customers. Customers can access the service through a mobile application or directly through the website. The idea behind is to give people an opportunity to split the payment for taxi rides between several people, even if those people are not travelling as one group. Customers can request a taxi by indicating the pick-up point and the final destination, as well as the possible tolerance time. ...

Introduction

Product quality and customer contentment are very significant concepts that organizations have to abide with in order to remain both relevant and competitive in the market (Davis, 2010). This will in-turn steer their growth. Companies need to understand the consumers’ likes and preferences in order to tailor make products and services which will meet their expectations and hence satisfy their wants. Secondly, product quality is considered to be very important because it leads to higher customer satisfaction, profitability, reduced cost, customer loyalty and retention among others. Further, it’s imperative for the service providers to adhere to quality and ...

Introduction

The current global business platform has presented a very competitive situation for investors and company to thrive without formulating proper market strategies. The marketing mix adopted by a company is thus, a very vital decision that requires appropriate market analysis so as to produce the right mix for that particular, market. The marketing mix of a company is based on how the 4 P’s of marketing have been developed by the management (Baker, 2012, pg 84). The 4 P’s describe; the product, promotion, place and pricing strategy chosen by the company. The study shall therefore be interested in examining how the ...

1. Besides this class, in what other ways did you learn about the Career Fair?
The career fair helped me to appreciate how marketing and promotion can produce excellent results. This is because the organizers of the event used several marketing strategies that resulted to the massive turn up in the event. It is estimated that the organizers of the Rosen College fair used different methods to create awareness to the other students in the college and other neighboring colleges. They had also used excellent marketing skills in ensuring that they had a lot of exhibitors to grace the ...

Nova Scotia Rural Development of Tourism

Nova Scotia has redefined travel and tourism in Canada. The province has identified a more intercultural tourism in a world that is increasingly embracing a more wholesome form of travelling. In this century, though the tourism products have become more customers oriented, the need for travel is still there. Nova Scotia Economic and Rural Development and Tourism (2014) notes that numerous travelers and explorers today need a more authentic destination as compared to tourists in the past century who identified with large-scale tourism. As environmental issues continue to be debated in discussion forums, the modern tourist has become more aware of the damage ...

Introduction

TGI Friday has been a successful business entity in the market for the longest time now. There are key factors that have made the company experience the magnitude of success enjoyed over the years. While it is not every time that the company would make proper use of the marketing mix as a marketing strategy, TGI Friday has used the policies to penetrate the market (Dibb & Simkin, 1999 p.112). This has ensured significant progress in the organization. There are policies that have been used by the company with respect to market mix (Parasuraman, Grewal & Krishnan, 2007 p.4).

Product and service

The products that the ...

MARKETING PLAN FOR NEO DEODORANTS

INTRODUCTION
In UK the cosmetics industry is highly developed and the annual growth of the industry is estimated at approximately 0.6% (King, 2013). The value of the industry for the year 2013-14 is estimated at about £2.25 billion (King, 2013). The industry valuation of the growth rate is estimated at £2.32 billion by the year 2018-19 (King, 2013). Unilever can be considered as the biggest competitor as its products have an acquisition of 65% of the industry in UK and 40% hold in the global markets (De Angelis, 2013). The new products in the industry are based on ...

Business Plan for the Pizza and Pasta Restaurant in Oxford

Business Plan for the Pizza and Pasta Restaurant in Oxford
- Market for Pasta Project Restaurant in Oxford
1.1 Situation Analysis
1.1.1 Demographics
Demographic environment in Oxford, UK, is favorable for the development of the restaurant activities: the population is growing and there many visitors in the city. The population growth made up 12% during the period of 2001-2011. The target market for pizza and pasta restaurant is wide – from children to elderly people of both genders because fast food alternatives are popular (Oxford City Council, 2012).
- Economic Environment
The sharp increase ...

International Marketing

International Marketing

This paper presents an analysis of international marketing scenario taking the case of a multinational firm; Starbucks. It discusses various elements that relate to international business for a company such as Starbucks.

Starbuck’s Clientele and Positioning Strategy

The Starbucks Corporation is a Seattle, Washington-based coffee company. It specializes in purchasing and selling of whole bean specialty coffee drinks through an international chain of retail outlets. The firm is well known in North America for its coffeehouses where people come to purchase beverages and food items including ground and bean coffee varieties. The company has become synonymous with Americans conceptualization of coffee products a factor that has ...

Executive Summary

This paper is a detailed analysis of the Associated British Foods (ABF) business operations around the world. It presents a brief discussion of the ABF portfolio. This is swiftly followed by a discussion on one of the subsidiary companies of ABE-Primark, that has shown exceptional performance accruing financial benefits to the firm. Thirdly, the paper discusses the role that the parent firm-ABF plays in the management of operations of its subsidiary firms and the larger conglomerate. Finally, the paper presents a discussion on the diversification of the ABF firm relating this to the historical framework of diversification suggested by scholars Goold and Luchs ( ...

Introduction

Dell Inc. is leading computer companies in the world. Michael Dell founded this computer company in 1984. The company develops, sell, and support a wide array of products in the computer industry. In the Fortune 500 list, Dell Inc. is at position 41 (Shetty, 2010). In the computing industry, Dell Inc. comes third after the giant Hewett Packard (HP) and Lenovo. The history of Dell’s computer company borders on the business model developed by this entrepreneur. For over 28 years the company has been operating, it has attracted the interest of considerable population of consumers across the globe. The ...

Introduction

Globalization, also referred to as the process through which the world has become one single village has numerous effects (Gillespie & Hennessey, 2011, p. 16). The most notable effect of globalization is increased competition because all companies are in a position to access similar clientele. This poses a significant challenge many companies which are multinational in nature. This is because they have to devise new and better methods of attracting and retaining customers. The act of attracting and retaining customers is referred to as marketing (Chartier & Johnson, 2011, p. 211). Firms that operate globally engages in international strategic marketing, that is, marketing ...

Apple is one of the leading companies in the electronics and technology industry, second only to Microsoft. The company was established in 1976 by Steven Jobs and Steven Wozniak, and incorporated in 1977. Although its first computers failed, it grew gradually following the success of its later products starting from 1980. The company faced stiff competition in 1980s, following the entry of other players such as IBM into the market (Linzmayer, 78). In 1990s, the company experienced considerable challenges, both in the market as well as in its management, which led to Steve Jobs leaving the company. However, following a ...

Surveys in business are useful in gathering information and insights that will contribute to company’s clearer understanding about the market, the industry, product and services improvements, consumer lifestyles, preferences and demographics among others. As such, it is important that a survey design is clear and asks the pertinent questions a business or a market research need to gain sufficient details and insights. In business and in market research, for instance, questions regarding trends, growth rates, preferred brands, competitive edge, opportunities and risks are important. Survey questions vary depending on subject matter and target respondents.
The growing usage of business/market research ...

Business Game

If the game was to continue, I will try to act in such a way to encounter my competitors’ action in every section. In the marketing sector. There are two main areas to concentrate. First is the advertisement; I will invest more on advertisement because its returns are more and take less period and also because the local competitors have also invested more on the advertisement. The number of sales persons is also very important in the increment of the sales of the firms. I will increase the number of sales persons because advertisement goes hand in hand with the ...

Introduction

Headquartered in the City of Westminster, London, Marks and Spencer Plc. is one of the leading British multi-channel retailers of garments and high quality food products. Founded in 1884 by Thomas Spencer and Michael Marks, the company has 766 stores in the UK alone with 361 more stores spread across globally in over 50 nations (M&S #3 2014). With about 82,000 employees worldwide, the company aims to provide an excellent shopping experience to its customers, whether in stores, by phone or online. The company seeks to follow a green way of doing its business and hence it has engaged ...

Risk Monitoring

Risk Management is one of the three pillars of Risk Management Techniques i.e Risk Monitoring, Risk Measurement and RAIM(Risk Adjusted Investment Management). Since the present investment world is highly dynamic, the risk factors in the portfolio changes everyday and hence the impeccable need for risk monitoring arises. The process of Risk Monitoring involves identifying known and new risks in the portfolio so as to verify the execution of risk plans and evaluate their effectiveness in current risk scenario. This whole process helps the institutions to monitor changes in the what amount and from where the risk is coming ...

Executive Summary

This report is about Lonely Cat Club Company, which offers an opportunity for the pet lovers to give their cats fun moments even when they are away from home. The club has well qualified and experienced employees who give pets lots of fun when brought to the club, and communicate promptly with clients to update them on the conditions of the pets. Lonely Cats Club manages to keep their competitive advantage due to their innovative nature and quality services they offer. The club has introduced the use of e-commerce in various departments to enhance activities such as advertisement, improving ...

Report to CEO and Senior Management at Riptide

Consultant’s Name
Report to Riptide: Meet and Beat the Competition with
Information Technology and Information Services
Riptide has offered high quality surf wear over the years with its winning combination of manufacturing its own products and selling its high-end products at medium prices. Riptide was a success without overstretching its capabilities as a medium-sized business. Most important though, has been the ability of the founder/owner’s charismatic and intuitive abilities to communicate one-on-one with customers and stay ahead of popular trends. The combination of understanding the customers, offering personal customer service and consistently offering high quality products ...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two hair shampoo products. The ...