Nike Reports Samples For Students

Personal Selling Presentation Report

- Business card

Organization name: Nike

Headquarters: Beaverton, OR
Customer Service: +1800-344-6453
Description: At Nike, we believe in quality. Our employees and staff are dedicated in designing, developing, manufacturing and offer a worldwide marketing and selling of sports attire; apparel, footwear, accessories, equipment and other services. All over the world, we are the best.
Why you should try us: We are renowned for providing quality products and services as compared to our customers. The reviews from our clients say it all.

Nike- Just Do It!

- Sales objectives
Coordinate and facilitate the development of new advertisement campaigns with various advertising agencies so as ...

Business

Global Strategies
The Nike Company operates on a global front. It has competitions and operations in the global sector. That is; numerous aspects link the Nike Company to the global sector. Nike has various business strategies including global strategies that have enabled it to prosper in the global arena. With the increasing market share and the emergence of new markets, the Nike Company has different measures that link it to the establishment of global strategies to suit in the changing fortunes of time in the business environment.
The global strategies of the company address its needs to expand ...

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[Supervisor Nаme]
[Dаte]

The Swoosh of Creativity
SUMMERY OF ARTICLE:
Nike has been constantly updating its marketing strategies and social media content. Nike has utilized all the marketing channels a successful company can implement. Initially, television was used to promote the brand via advertisement. In May 2006, Nike went about introducing the first mass production gadget known as iPod Sports Kit + Nike in the U.S. This was designed to measure the distance and speed that occurs while running or walking and was developed with unblemished partnership (Michelle, p.1). Nike utilized technological ...

Introduction

The case study Nike the art of selling air, taken from 100 great businesses and minds behind them is in essence the story of an organization which changes the course of the sneakers industry and started a journey which is still ongoing with great success.
Nike Inc. has been the face of the sneakers industry for the last five decades, the story starting in 1962 by Phil Knight who in collaboration with his coach Bill Bowerman, laid the bricks for a revolution in the footwear industry.
Ever since the launch the achievements of Nike in terms of creating a brand ...

Introduction

Nike Inc is a corporation that was founded on Jan 25, 1964 in the county of Washington. It is a corporation that was founded in the United States of America by a Phil Knight. At the time of its inception Phil was a track athlete at University of Oregon. The company commenced operations as a distributor of shoes for a Japanese company. Original the organisation started operating under the brand Blue Ribbon Sports which was later changed to Nike Inc, on May 30th, 1978. The name Nike originates from the Greek goddess of victory. Presently the company specialises in the production of sports equipment and ...

- The WACC of Nike and the importance of estimating a firms cost of capital
The weighted Average Cost of Capital (WACC) is a calculation of a company’s capital cost whereby each class of capital is proportionally determined or weighed. Different capital sources such as preferred stock, common stock, long-term debts, and bonds are incorporated in the computation of the weighted average cost of capital. The WACC of a company rises as the return rate on equity and the beta increases. An increase in WACC signifies decline in valuation and a bigger risk. From a broader perspective, a firm’s resources or assets are ...

Introduction

Businesses today operate in a highly global business environment in which potential hazards seem to appear at every turn. A single bad decision or poorly managed endeavor can result in loss of revenue and damage to the company's long-term brand image. In addition, factors outside the company's control can often have a very negative (or even disastrous) impact on its operations and profitability. This could be an economic upheaval, introduction of strict labor laws in a supplier nation or an inability to obtain necessary raw materials. Dealing with such issues is one of the principal problems that business executives ...

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Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Evaluation of Marketing Strategy

Introduction4
The brand.4
The organizational strategy.5
Strengths of the marketing strategy..6
Weaknesses of the marketing strategy..8
Marketing mix..8
Product..8
Price..9

Place.9

Promotion.9
Conclusion10
Appendices10
Appendix 1: SWOT Analysis..11
Appendix 2: PESTELEL Analysis..11
Appendix 3: Michael Porter’s Five Forces Analysis12
References List ..13
Executive summary
Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

Background

Nike Corporation is an international organization whose core business activity entails the sale of footwears, sport equipments and other accessories. The company is well known for being an aggressive marketer and dominant designer of sporting equipments. In addition to marketing, designing footwears and sporting equipments, the corporation is famous for distributing its products across the globe. The performance of the corporation is highly esteemed and is usually termed as the best among various companies in the same industry.

The company was founded in the year 1964. Back then, it was not known as Nike Inc. but was known as ...

Nike Company’s ‘Find Your Greatness’ Campaign Report

For an effective advertising campaign, it is essential to integrate a larger number of media. The integration is of significance since it creates enormous attractions and higher level of awareness to the organization’s customers and potential customers. One of such companies that have integrated its advertisement campaigns is the Nike Corporation. The company has effectively integrated the advertisements that equally work best across the television, online media, and outdoor. These make its customers promptly gain awareness about the products of the company. This paper conducts an analysis of one of the Nike Corporation’s advertisement campaigns and its effect ...

Work Behavior and Structure

P1

Organizational culture and organizational structure are two closely intertwined terms that are not entirely separable. These are two aspects have a significant bearing on the attitudes and behavior of individuals within the organization. By and large, organizational culture encompasses the collection of issues and small topics within the organization. Similarly, organizational structure refers to different infrastructural practices and methods that enable organizational culture to perform its functions effectively, efficiently, and consistently (Contreras, 2007). As such, organizational structure is critical in the creation and set up of organizational culture. Simply put, the operations of the organizational structure are directly tied ...

Nowadays globalization is developing rapidly; more and more companies establish their subsidiaries in the foreign countries. Many organizations have presence all around the world. This process has either advantages or disadvantages; however, companies receive mostly positive outcomes of globalization, such as access to the new markets and outstanding talent, outsourcing of production and R&D, learning the experience of the foreign colleagues, and etc. This reported is devoted to identification of the ways of international business strategy’s improvement for Adidas Company.

Globalization

Globalization has made significant changes of the world economy. It foresees the following aspects:
Nations differences: the competitive ...

Chapter 1

Nature of the Organization’s Business
Under Armour is a multinational sports clothing and accessory company headquartered in Baltimore, Maryland. The company suppliers casual apparel and sportswear, and in 2006, it started offering footwear. The company sells its products worldwide targeting athletes at all levels as well as consumers having active lifestyles. To date, the company has opened various stores as well as factory outlets in various states and nations including Canada and China.

Organization’s History

1996-1998: Early Milestones
1996: Founding of the Company
Kevin Plank founded the company in 1996 when he was 23 years old. He was the former ...

Different companies have different vision/mission statements that have distinct messages. The following companies are given an insight in the comparison of their mission/statements. These companies include Barnhardht Manufacturing, Nokia, Toyota, New Red Cross, Ohio State University and Wounded Warrior Project.

The message of each mission/vision statement

The message mission statement of Nike Corporation is to enhance innovation and inspirations to the global athletes (Batchelor & Stoddart, 41). The message in the mission for the Ohio State University is to connect people in research-based programmes in order to improve their communities and lives (Goethals, Jones & MacGregor, 26). The Barnhardt Manufacturing Company’s mission is to lead in ...

The main section of NIKE Corporation annual report

Management discussion and analysis of financial condition and results of operation overview
The component provides a framework of organization operations in terms of product provision, the nature of the products provided and the set strategies. The component is important since it provides an overview of financial performance of the organization and its sustainability strategies and measures.

The auditor’s report.

This is a very crucial component of an annual report as information regarding the credibility of the financial statement is explained. The component provides a true and fair view of the organization financial position.

Consolidated statement of Income.

This is basically the performance of the organization in the realization ...

Investment Strategy

Being at the young age of my career and with the capacity to bear the risk, my investment strategy will be that of a moderately aggressive investor. As part of this investment strategy, I will be seeking long-term capital appreciation through mix of equity investments, few fixed income instruments and cash reserves, where the target return will be 10-12% on annual basis, while I do not have specific preference for dividend payment. Most important, despite of my preference for high return from my portfolio, I will refrain from investing in any penny stock. However, amid bullish run of the US ...

NIKE’s SWOT analysis defines the organization and its current achievement thus far. Among this analysis are the organization’s weaknesses. Despite the success being relished at the moment, there are several weaknesses that might hinder its operations if not addressed adequately. Among them is lack of diversification of products being manufactured. NIKE depends heavily on footwear products compared to other products that emanate from the organization (Emery, 2011). This is a weakness and a risk to the business in future operations. If the footwear does not convert, the company might end up to collapse. This is because the products sustain ...

Table of Content

Definition of key terms
2

Introduction
3
Background information
3
Factors influencing the purchase of footwear
4
Personal characteristics
4
Individual circumstances
6
Social environment
7
Components of attitudes influencing behavior
8
Cognitive
8
Affective
9
Conative
10
Conclusion
11
Bibliography
12

Definition of key terms
1. CEO-Chief Executive Officer
2. NIKE-A US based Footwear Company, that manufactures sportswear and other sports apparels
3. ADIDAS-this is a German owned sports ...

Issues

The Corporation is an investigative report about the wrongdoings of corporations. The issue is about all the evil that corporations do. Corporations are responsible for many problems in the world including poverty and the exploitation of people, toxic chemicals and wastes, genetic manipulated organisms, warped consumer mentality, among other things. Some of the products they produce do not serve society any good but mainly to earn corporations huge profits. Corporations—large, multinational corporations in particular—exist to earn profits for themselves.

Portrayal of Corporations

The documentary portrays corporations mainly as evil. Although the documentary is truthful and the evidences it presents can ...

Introduction

The purpose of this report is to research a needs and motivation theory and apply it to analyse my consumer behaviour. The theory explored in this report is Maslow’s hierarchy of needs, which still remains one of the most accepted theories in many spheres, including marketing. The first section of this report will provide a brief overview of the theory, as well as its possible applications to consumer behaviour. The second section of the report will provide the analysis of my behaviour as a consumer from the point of view of Maslow’s approach. The third section will ...

Porter’s Five Forces Model

Michael Porter’s Five Forces model gives a strategic insight to the firm. It considers the five forces necessary to create a competitive advantage. This model helps the strategic manager to understand where power lies, and helps in creating sustainable competitive advantage. The analysis of foot wear industry according to the Porter’s model is given below:

Threat of New Entrants

The threat of new entrants in the footwear industry is high. There are a few entry barriers. The government regulations are few. Moreover, the inputs are easily accessible. It is not tough to arrange workforce, technology, raw material and expertise. However, advanced technology can lead ...

Capstone Project

The mission of Reebok Company is to outdo other competitors especially Nike Inc, Company. Its visionary goals are to be the world’s top company in sports apparels manufacturing and other sport wears. Its core benefit is the ability to attract many customers from both within the country and internationally. Its core purpose is to increase its market share by 32 % in the year 2012. The primary stakeholders for Reebok Company are Clean Tech, Digital CRS, Reebok Starbucks, and Timberland (India Info Line Ltd, 2011).

Identify the five forces of competition and how it impacts the company

Reebok Company faces stiff forces of competition from many companies in the same line ...

The City and State

Macro Environmental Factors: Adidas
The two main macro environmental factors impacting Adidas are legal and socio-cultural. In 2015, Adidas brand faced financial turmoil due to several factors, which led to a drop in its sales (Peterson, 2015). The executives failed to create the products that were supposed to appeal to changing taste of the American customers (Peterson, 2015). Adidas has not been as successful as Nike in signing sports celebrities for endorsements. Nike signed a deal with Basketball superstar Michael Jordan and today the Jordan brand is one of its most profitable subsidiaries. Adidas is yet to achieve that ...

Executive Summary

The report has been developed to evaluate and assess the different sources of finance available to a sports organisation of the likes of Manchester United. In the report, various finance sources have been analysed for the organisation and the incumbent sources being utilized by it. The report has also outlined recommendation of which source of finance should the organisation utilize in accordance with their suitability.

Introduction

Manchester United is one of the most popular soccer teams of United Kingdom with its headquarters in Old Trafford, Manchester. Manchester United was founded in 1878 and listed for New York Stock Exchange in ...

Introduction

Starbucks initiated as a gourmet coffee roasting company that started in Seattle over forty years ago. The market at that time had been dominated by the brands that were marketed in the supermarkets that include Maxwell House and Folgers. At the time that Starbucks started its operations, the coffee consumption on a per capita basis was declining. In the decades of the 1980s and the 1990s, the higher quality coffee beans and the specialty coffee began to develop a niche of loyal followers. Starbucks was purchased by Howard Schultz in 1987. Schultz envisioned creating a coffee culture that was similar to the coffee ...