Executive Summary
Respondents have ranked Apple and Google as the two most innovative companies for the fourth straight year. Apple has held the post of top winner according to a survey since 2005 (Müller, 2011). The company has shown strong results since 2000, with an increase in revenue of more than 450% in eight years and net profit increase of more than 1700%. According to Steve Jobs, the company achieves these growth armed with the strongest product line, talented employees, and best customers in the industry. Apple leverages a combination of top-down and bottom-up innovations strategy to create innovations. Apple has built an ...