Introduction
With globalization, organizational management is influenced by both internal and external demands, innovation and new economic paradigms. The new setting requires that organizations ought to grow, acquire new knowledge and reframe their central operations to meet the new demands (Qiu, Donaldson, & Luo, 2012 p 95). Therefore, the new paradigm is based on system approach, change in technology and the way knowledge is managed at the respective firms. For the purpose of this study, the organization that will be analyzed is Coca-Cola Company, which is a multinational organization. The organization operates in different countries across the globe and is characterized ...