I. Introduction
Because of the intent of its purpose, this Advertising Strategy Brief will focus upon the salubrious qualities of the Muslim community, in terms of their sympathetic feelings towards Paris after the terror attacks of the city in November of 2015. The forthcoming details of this brief hopes to create an effective planning model and campaign, to mitigate the bad influence which is growing against Muslim society. Changing the perception of this group, under the task authorized by the Government, calls for a marketing strategy to address the negative media directed at Muslims perceived by the general public.
Background / Overview
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