Pepsi Reports Samples For Students

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Pepsi Breaks Largest-Ever Global Campaign For Soccer
SUMMERY OF ARTICLE:
Even though Pepsi is not an official World Cup sponsor, but it has planned to launch the first ever largest global campaign for soccer. Pepsi has campaigned for an annual soccer game plan. In the past few years, the company has shifted its focus towards the global structure and launched the first ever campaign for soccer two years ago. The new soccer campaign is called “Now is what you make it” (Natalie, p.1). This is considered a largest ...

Chapter 1

Introduction
Pepsi-Cola Company is a packed food and beverage company that is known globally for its quality products. It mainly targets young consumers, teenagers and adults. The company focuses mainly on the young generation because they are daring, fun loving and full of energy. Pepsi has come up with sports, music, social media platforms, taglines, slogans and other fun activities in the form of advertisement to gain popularity and attract more customers for their products. The paper gives a brief history of the company and the advertising strategies that it uses. The information will help in analyzing and learning ...

Report on Cola Wars

The Race to the Top Continues
Description of Case Situation
The carbonated soda drink industry is a $74 billion industry dominated by two mega giants namely Coca-Cola and Pepsi. Before turning into beverage empires, these two companies started as a mere concoction dedicated as medicinal reliefs as both CSD’s are invented by pharmacists. Soon, after a century of battling it out to earn the biggest share in the market, Coke and Pepsi still haven’t been able to settle the score between them. The brands became a household name from the time it hit the soda fountain arena until the ...

Business Audit: Coca Cola

Business Audit: Coca Cola

Executive Summary

This report takes a look at the business audit of the Coca-Cola Company. After introducing the audit, a brief background of the company is given. This is followed by a macro-analysis of the company. This analysis deals with the management tool i.e. PESTLE which details Coca Cola’s political, economic, social, technological, legal and environmental analysis. This is followed by a micro-analysis i.e. the financial data relating to Coca Cola. The competitor analysis of the company is next in line. This includes the strategic groups in Coca Cola’s line of business. A perceptual mapping ...

Introduction:

Coke has become so popular that the drink is replacing healthy beverages in people’s diets around the world. (1, 2) Phosphoric acid is one of the ingredients in the colas that should only be consumed in moderation. The food industry calls the acid used to lower the pH of a food or beverage an acidulant. (3) Phosphoric acid is a food additive under the category of acidulant. (4) It adds “a pleasant tartness to the beverage.” (5) The food industry uses phosphoric acid a lot, “It is added to foods as a preservative, acidifying agent, flavor enhancer, and clarifying agent.” (6)
An ...

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Introduction

Change is a process that impacts all organizations. As observed by management expert, Kurt Lewin, “group life is never without change, merely differences in the amount and type of change exist” (Burnes, 2004, p. 981). Most change initiatives, however, fails because of the tendency of people to resist change. People, according to management experts, fear change and so they tend to revert back to old ideas and practices even if the change is for the better. This tendency of the individuals to resist change affects the organization as a whole. Also, the longer the ...

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Link to the article
http://www.forbes.com/sites/greatspeculations/2015/11/10/why-dr-pepper-is-doing-better-than-coca-cola-and-pepsico/#3b9086ba52a5

Synopsis

The technological development continues to have a great impact on various firms, which compete in the global market place for popularity and profits. Corporations are forced to undertake new and innovative methods of gaining different strategies, which are for competitive advantages for worldwide promotion. Among them is the Snapple Group, founded in 2008, with Chief Executive Officer Lary Young. This report will contain the analysis of the peculiarities of Dr Pepper Snapple Group and the whole production, originally formed in 1885 and still popular among masses.
While similar beverage companies like Coca Cola and ...

Abstract

This paper discusses and explores the Coca-Cola Company. In particular, this paper examines the strengths, which include its many different and distinct beverage products such as Coke Life, Diet Coke and Fanta; and weaknesses, which include the usage of high fructose corn syrup and lack of diversification outside of beverages, related to the giant. The paper looks at the internal and external dynamics of the company with a specific emphasis on its 2020 vision as well as its marketing. The paper also analyzes its fiscal position as of the end of 2015 in order to better comprehend why it ...

Introduction .3

Auditor’s Report ..4

Balance Sheet 4

Common Stock.5
Income Statement 6
Cash Flow Statement 6

Reference List7

Introduction.
Pepsi Co is an American based public company with long history and traditions. It was first imcorporated almost 100 years ago in 1919 in Delaware. Throughout the century it has become one of the leaders of beverage and food industry with brands like Pepsi, Mountain Dew, Mirinda, Lay’s, Doritos, Cheetos, etc. It is a multi-billion dollar business with last year sales of more than $65 billion. PepsiCo employs 278,000 people worldwide and operates in each major geographical region of the world: ...

Executive Summary

The purpose of the assignment is the financial analysis of the global brand, Coca Cola along with the brief environmental scanning. The report starts with analyzing the competencies of the Company in internal and external environments and how these dynamics affect the operations of the Company. Given this environmental analysis, the Company decides its strategies, which directly affect the financial position of the Company. As an financial entity, Coca cola is a stable company with strong financials and balanced spending and revenue. The ROE of the Company as per the DuPont analysis is on a rise, which is a ...

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the ...

The Coca-Cola Company

Coca-Cola is an American-based multinational corporation that manufactures retails and markets nonalcoholic beverages. Its headquarters is in Atlanta, Georgia. Invented in 1886 by John Stith Pemberton, the company operates a number of franchised systems of distribution. Coca-Cola deals majorly syrup concentrates. Since its setup, the company has successfully acquired other businesses such as the Minute Maid and Indian based Thumps Up among many others. For some time, between 1982 and 1989, Coca-Cola used to own a movie studio called the Columbia, until they sold it to Sony at a cost of three billion dollars. 2005 Annual Report revealed that the company sold ...

Introduction

The school of business sponsored the breakfast networking event held at the university. It was an event where students had free breakfast as they met and interacted with different potential employers from several companies. Some of these companies included Finning Cat, Tycrop, Hays, Pearson, Cintas, PepsiCo, Kalotire and Prospera Credit Union. I was very excited that morning and was full of energy and confidence. The employers who were present were very appealing, and I was eager to hear what they had to offer.

Part 1

The workshop began with an opening address by one of the event’s keynote speakers, Simon ...

Introduction

The belief that has been enshrined in our culture indicate that social media today is the mainstream tool for effective marketing. Despite this factor being universally true, other marketing techniques are on equal frontline being utilized in the wider marketing environment. . Social media concerns the actions based on the interaction of individuals and the possibility of customers as well as customers in their current state. When companies decided to adopt social media platforms there is no full understanding as to where to begin so as to get the business to work (Boyd & Ellison, 2010). The first aspect is the ...

BUSINESS STUDY REPORT:

This report is devoted to the YEO’s Beverage Company. The report has four main parts. The first part is an introduction where the general information about the company, the environment where it operates and its main competitors are presented. The second part is microeconomic analysis. The factors of production and its cost structure are examined there. The third part macroeconomic analysis where macroeconomic environment in which the business operates are discussed. The forth part is the analysis of sustainability and the impact of business operations on the environment. At the end of the report, there is a conclusion ...

Introduction

The leading companies with a global footprint in the soft drink industry are Coca cola, Cadbury Schweppes and PepsiCo. The rivalry between these giants has shifted gears from the pop fight to other product flavors in order to seek exponential growth. The main areas of comparison of the giants are by market size, growth rate and profitability. The market size has been on the rise with 2004 clocking at $307 billion and an increase to $367 billion in 2009 (Kish u. a., 2001). The growth rate has been on the decline largely due to market saturation in the United ...

Stock Analysis: PepsiCo

Summary:
Current Price of stock: $103.78
Projected Price of stock: $159.98
Recommendation: Buy
About the company
Founded in the year 1898, PepsiCo is an American multinational company that manufacture and process food snacks and beverages. Headquartered in New York, Pepsico is the the behemoth of food and beverage industry in the United States with annual revenue of $63.05 billion. The company owns a series of brands such as Frito Lays, Tropicana, Mountain Dew, Quaker Oats, Gatorade, et cetera. By the end of 2015, the company had employed 263,000 employees and was selling its products in more than 200 ...

Executive Summary

The beverage industry as a whole is changing in rapid fashion. More middle aged adults are becoming increasingly concerned with nutrition, and this includes a considerable portion of the baby boomer population in the United States and elsewhere. Many are becoming aware of the fact that beverage choices today do impact overall lifestyle and possibly life expectancy on the whole. As such, the non-alcoholic beverage sector continues to be impacted by this reality as the public opts for healthier drinks. Coca Cola continues to respond to this need. Rather than live in denial, the company has been actively working ...

Abstract 3

Introduction 4
Recruitment Process in PepsiCo 4
Planning 4
The Process of Recruitment 5
Managing New Employees 6
Hiring Process (Applicant’s Actions) 7
Workplace Diversity in PepsiCo 7
Diverse Workforce Recruiting 8
Training of Applicants with Disabilities 8
Global Anti-Discrimination and Anti-Harassment Policy 9
Recommendations 9
Conclusions 10

References 11

Abstract
PepsiCo, as many other international companies, has a complex procedure of recruitment process that includes several steps: planning, process of recruitment and managing new employees. Each step includes many procedures that ensure compliance with the company’s regulations, ...

Portfolio Management

Introduction
The objective of this report is to understand the performance of various stocks ranging from different industry over a period of three weeks. The companies selected by us include:
- Apple Inc.
- Ebay Inc.
- Delta Airlines
- Coca-Cola Company
- Bank of America
- Wells Fargo
- Banco Santander
- JP Morgan
- Progressive Corp
- Pepsi
- Mcdonald
- AT&T
The companies were selected as each one represented their industry significantly while the banking stocks were selected primarily because of recent growth ...

Juices are challenging products to market. This is because of the little product differentiation among competing companies. The following is an analysis of the marketing aspects in target market/customers, ingredients/distribution area /packaging and advertising of Tropicana and Oasis juices.

Tropicana

Tropicana as a company was acquired by Pepsi in 1998. The company made fresh juices for its target consumers (Nickel, Stout & Snyder, 2003). Previously Tropicana juices were a breakfast staple in many homes across America. The entry of several juice makers into the orange juice market has compelled the company to seek other target markets besides mothers. College students (aged 18-25 years) ...

MARKETING STRATEGY

Introduction

In the twenty first century, formulation of an effective marketing and innovation strategy is one of the greatest challenges that have faced many organizations. This is based on the fact that there have been many changes in various markets and industries as a result of high competition levels, due to the introduction of similar and alternative products, serving the same need. Every day, new products are introduced to the market, which come with new innovations and marketing strategies, leaving the customers spoilt of choices (Pangarkar, 2011). To make a mark in the market therefore, a company has to come up with ...