Problem Statement
Popcorn is one of the most popular snack products in America (Smith, 1972). As a result, many of the larger brands of popcorn spend tremendous amounts of money on advertising, all touting their particular brand as the best type of microwavable popcorn. Advertising for Orville Redenbacher brand popcorn claims that their popcorn has fewer un-popped kernels in each bag than the competition. This speaks to the idea that the percentage of unpopped kernels being an indicator of popcorn product quality - as people want more food for their money, providing more kernels per bag would be advertising. However, the validity ...