Executive Summary
Facebook is a company and an online social networking service that is based in Menlo Park, California. It first was launched in 2004 by its founder, Mark Zuckerberg along with some of his classmates in Harvard University. The initial membership of the site was limited to Harvard University students, and then spread among ivy league students, and later on to the rest of the world (Carlson, 2010). The number of views to the site reached 1 trillion in 2011, and became the world’s second-greatest accessed site after Google (Fernandes, 2011). The analyses performed in this paper resulted in ...