FIVE YEAR STRATEGIC MARKETING PLAN
Introduction of the Marketing Plan
The purpose of the five year strategic marketing is a comprehensive plan developed to evaluate the proposed strategic and marketing alternatives for the M-Connect Shipping. The strategic plan aimed at investigating the surrounding areas of alliances within an industry sector to strengthen the market presence of the M-Connect Shipping within its market and increase its horizontal integration. The Strategic Marketing Plan is a key component of M-Connect Shipping overall Business Plan and serves as a roadmap for improved work plans every year wherein it features the certain strategies intended to research the alliance of ...