Problem Definition in New Zealand Online Advertising
Online advertising is the most sought after form of marketing in today's business world. In New Zealand alone, over 65% of the population has used the internet research for products on the internet (Roy Morgan 2013). Such a fantastic growth percentage may have been recorded because a very influential number of people in New Zealand have acquired smart phones, which enable them to access the internet whenever they wish. In addition, the internet infrastructure in New Zealand is also very admirable compared to other parts of the country. Despite the success recorded for those who have engaged in internet advertising, many ...