Abstract ------------------------------------------3
Introduction ----------------------------------- -4
Literature Review -----------------------------4
Conclusion ------------------------------------ -5
References ---------------------------------------6
Appendix ----------------------------------------7
Abstract:
In this research, we argue that although the incentives and growing needs of population implement the huge needs and more prospects in emerging markets thanks to globalization in the cosmetic industry, it is however; becoming more complicated for players in the cosmetic industry to target the right sized market and makes a segmentation of right population. These and more issues are tightly correlated with the recognition of consumer behavior, a relevant market analysis and appropriate marketing management, which seems to be more complicated nowadays. The main ...