Introduction of digital catalogue to take on social role for IKEA 16
1.3.3. Social Media Marketing 17
Launching of ‘snap a napper’ Facebook competition 17
IKEA tests Pinterest for promoting new collection in UK 18
1.3.4. Email Marketing 18
1.3.5. Mobile Apps 19
1.3.6. Forums and Blogs 22
1.4. Offline Marketing Strategies 22
1.4.1. Print/TV Ads 22
1.4.2. Loyalty Programs/Discounts/Offers 23
1.4.3. Direct Mail 23
1.4.4. Sponsorship 24
1.4.5. Public Relations 24
IKEA Proposed strategy 25
SMART Analysis 29
ROI IKEA Marketing Strategy 30
Measurement of the Marketing Strategy 30
References 32
Digital marketing strategies
1.1 Corporate Objectives, Marketing Objectives
Corporate objectives
The corporate strategy of IKEA is build upon various ...