Abstract
Three conditions were used to evaluate a replica of the Stroop effect in an experiemt where 287 participants took place. The experiment was carried out on university undergraduate students selected randomly irrespective of gender. The aim of the experiment was to replicate the basic Stroop effect. The experiment was guided by three hypotheses. First, Colour naming will be fastest when the word is a colour name and it is presented in the colour it names. Second, colour naming will be slowest when the word is a colour names and it is presented in a colour other than that it names, and third colour ...