Istanbul has always occupied a strategic economic position acting as a bridge between Europe and Asia. Presently, the city is home to THY or Turkish Airlines, a flagship air carrier that has come close to dominating the global market. Company’s history of the past several decades is a history of tremendous success. From humble beginning did the company start its commercial journey becoming what it is these days through the wise use of strategies by company management. THY signed deals with movie and sport celebrities to connect with their audience, conducted commercial campaigns, and sponsored football clubs having them wear company logo, ...
Success Story Reports Samples For Students
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Book Report: How did you do it Truett?
Background
Truett is one of the most significant men in the history of business. He was one of the few businessmen who pioneered the sales of chicken sandwich. He has a lot of principles that only a few businessmen know. Aside from being a pioneer in the chicken sandwich industry, it was also his idea to introduce quick-food restaurants and food chains inside shopping malls. Back then, it usually takes a lot of time for mall-goers to order foods from traditional restaurants. But because of his unmatched ideas and principles in running a business, an efficient way to address such problem was implemented. That’ ...
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