Sugar Reports Samples For Students

(City, State)

Abstract

Reactions taking place in a biological system are usually catalyzed by enzymes. One of these enzymes is the cellobiase, which is works to degrade cellobiose into glucose monosaccharides. Just like any other enzyme, cellobiase works under very specific conditions and alteration of these factors may result in a reduction, in its activity. The experiment was done with an aim of studying the cellobiase in terms of its reaction rate and how factors such as temperature, pH concentration of enzyme and the substrate affect the rate of cellobiase activity. It was determined that cellobiase has an initial rate of a reaction ...

(City, State)

Abstract

Cellobiase is an enzyme that is involved in hydrolyzing the products of the exocellulase (cellobiose) to form individual monosaccharides. The process breaking down cellobiose is a natural process and helps most organisms produce glucose for use as a source of food. This experiment aimed to study the cellobiase by determining its rate of reaction and effects pH, temperature, concentration of the substrate or enzyme on the rate of reaction. The initial rate of a reaction catalyzed by cellobiase enzyme is 11.25nmole/Minute with the optimum temperature being 37OC and the optimum pH was pH5. The activity of the enzyme is also ...

Abstract

Three distinct variables were theorized and examined in the parameters on the outcome of the productivity of the lactase enzyme. The assessment of the temperature, substrate composition and the pH were reviewed in this experiment. The pH values were recorded over time. The effect of the pH on the lactase production in addition to the qualities of the substrate identity and the temperature were documented. In consideration of the findings of the experiment, it was discovered that a pH between 5 - 7 is the most suitable pH for the production of lactase. In this lab report, the works of ...

Identification of mystery microbe based on its morphology and biochemical properties

The experiment was conducted to detect the species of a given mystery microbe. The microbe was subjected to a battery of tests in order to identify its physical and biochemical characteristics. Based on the tests, different possible microbe species were eliminated to finally arrive at the right conclusion. The possible microbes included Escherichia coli, Providencia alcalifaciens, Enterobacter aerogenes, Staphylococcus epidermidis, Klebsiella pneumonia, Micrococcus luteus, Serratia marcescens, Mycobacterium smegmatis, Sarcina aurantiaca, Pseudomonas aeruginosa and Bacillus licheniformis.
The first test conducted was to detect the Gram staining properties of the given microbe. This helped in identifying whether the given microbe had a thin ...

Carbohydrates play a major role in maintaining and promoting human health: from the provision of energy to maintenance of the microbial composition of the gastrointestinal tract. Some of the functions of carbohydrates in the diet include the following: provision of energy, formation of various body structures, and sparing of other structural proteins from being used to obtain energy.
However, sometimes there is a need to reduce consumption of carbohydrates. For instance, whenever there is a need to reduce weight or to control blood sugar level, people often resort to the use of non-caloric artificial sweeteners. The sweeteners replace glucose in the ...

Abstract

The purpose of this experiment was to characterize aldehydes and ketones using Tollen’s test and Iodoform test. It also aims to identify an unknown substance as well as determine whether glucose is an aldehyde or a ketone using the same tests. In order to achive these purposes, four test tubes where prepared for each type of test. For Tollen’s test, each of the tubes contained 1 drop of the analyte to which 1mL of the Tollen’s reagent was added. For the Idoform test, 4 drops of each substance was used, to which 2 mL of sodium hydroxide ( ...

Section Number.

- Glycolysis refers to the process that takes place in the cytosol and through which a molecule of glucose is broken down into a compound called pyruvate ( Reece 167)
- Everthing is doubled since there is still more substrates required for respiration and therefore more energy is still produced as the substrate is not exhausted.( Reece 167)
- In the process of glycolysis 2 NADH, 2 ATP and 2 H+ are fomed. While in TCA 6NADH, 3 H+, 1 FADH2 and 2 ATP are formed. (Reece 176).
- The NADH is produced in the mitochondrion during the citric ...

Introduction

All cells carry out cellular respiration in order to meet their energy requirements and to form metabolic intermediates that can be used to form secondary products. Amongst those products formed as a consequence of cellular respiration, are ATP and CO2. The formation of ATP in the cells occurs through the use of organic molecules available in the form of food (Lehninger, Nelson, & Cox, 2008). When oxygen is not available, ATP formation goes through a fermentation process, usually, referred to as alcoholic fermentation. The process utilizes a number of different sugars as the starting material. These sugars include fructose, glucose, and sucrose. The ...

Nutritional Report

- Introduction:
This report analyses my nutritional intake for three days. I have created a record of my food intake amounts for three consecutive days. The goal of this exercise was to record how balanced my diet is, whether I am within my recommended calorie and nutrition intake and what are the factors that affect my food choices. It is also an initiative at improving the quality of my diet. It is an attempt at finding healthier food alternatives. The motive behind this is not to participate in futile calorie counting, but to make sure I am giving my ...

The solution A contained polysaccharides and monosaccharide at the beginning of the experiment. At the end of the experiment, the cell contained the same contents, both monosaccharide and polysaccharides. However, the cell was rigid due to movement of water molecules from the solution in the beaker through the cell membrane of the dialysis tube to the solution inside the cell.
At the beginning of the experiment the solution in the beaker was yellow in color (This signified the presence of iodine). On the other hand, the cell content was clear. However, at the end of the experiment the ...

Abstract

The purpose of the study is to identify the highest concentration of starch and reducing sugars in a sample of five chosen fruits, namely watermelon, red grapes, green grapes, pineapple and orange. This study is important, since it indicates which of the above fruits would give the most energy as carbohydrates. Our hypothesis is that red grapes might have the highest glucose and starch concentration. We base this on the taste of all five samples, out of which red grape samples were the sweetest. The samples were then analyzed using two assays, Benedicts test as well as Acidic Iodine. Three ...

Article Review

In this paper, I review the article Fundamentals of Beer and Hop Chemistry, authored by Keukeliere, D. (2010).
In his article, Keukeliere (2010) begins by indicating that beer, an aqueous fermented drink, is based on starch, but flavored by hops. Keukelier (2010) notes that, barley, and most specifically barley malt, is the main body of beer. In order to produce one liter of beer, a few hundred grams of barley malt are needed. However, Keukeliere (2010) indicates that in the absence of barley malt, starch-rich adjuncts such as wheat, corn or rice can be used.
Keukeliere (2010) notifies ...

The oral glucose tolerance test (OGTT) is the most common test used for assessing of the body’s ability to breakdown glucose/ carbohydrate. The test evaluates the level of the clearance of glucose from the blood through measuring blood glucose from samples taken at intervals of 30 minutes against the initial glucose following an oral intake of a glucose solution (about 1.75g/kg body weight) after fasting for 8-12 hours. Impaired glucose metabolism, which is a sign of underlying disease states such as type 2 diabetes, insulin resistance, gestational diabetes etc., is indicated by elevated glucose levels (>140 mg/dl) after 2 ...

Introduction

During manufacture of food products, manufacturers must put different factors into consideration. The health of consumers becomes a paramount factor of consideration during food manufacturing processes .Consumers present a very sensitive and complex group. People have different medical conditions and as such, manufacturers have to put this into consideration. One common health condition that has been on the rise among consumers is diabetes .Diabetes is caused by foods with high glucose levels. Therefore, this is an aspect that food manufacturers have devised techniques to deal with during food preparation, storage and packaging. Foods with high glucose levels pose a health challenge to ...

Diabetes is a disorder caused by an increased level of glucose concentration in the blood. It is as a result of abnormal metabolism of insulin hormone. The insulin hormone is secreted by the beta cell. Insulin regulates the metabolic process of glucose in the blood. The insulin hormone induces the body cell to absorb the glucose from the blood. The glucose is then used to produce energy ( Baron, S. H. 1980).. The functions of insulin if curbed in a diabetic patient and thus this leads to the poor absorption of sugar in the blood leading to high and increased level of ...

Introduction

Fermentation process refers to the conversion of sugars such as glucose to alcohol, carbon dioxide and energy in the form of ATP (Kale and Gokhale). Fermentation occurs in the absence of oxygen and converts substrates such as glucose into products such as acetate or lactic acid. During fermentation, there is no oxidation phosphorylation and thus the amount of ATP that is produced is low (Pigage, Neilsen and Greeder). One specific example of fermentation is lactic acid fermentation, which is the simplest form of fermentation. In the presence of oxygen in the cells, most organisms bypass fermentation to undergo cellular ...

Osmosis is the random diffusion of solvent water molecule from an area of low solute concentration to areas where the solute concentration is high through a semi permeable membrane so as to equalize the concentration of the solute on both sides (Kylstra, Longmuir, and Grace 289). It is a biological process essential to both flora and fauna that results into various physiological effects, for this experiment water and a mixture of syrup and water will be used to demonstrate the process. A laboratory report hence illustrates what the students involved, understood while carrying out the practical experiments.
The purpose of the ...

Question

Which of the samples of urine indicated kidney disease?
Experimental Design
This experiment aims at investigating the indications of kidney diseases using urine samples. This is by using Biuret reagents to identify proteins and Benedict’s solution to identify sugars in urine samples. Litmus papers were also used in the determination of the pH level of the urine samples.

Materials

The materials used in the experiment were:
- Safety goggles
- Eight test tubes
- Hot water bath
- Four urine samples labeled W, X, Y, and Z
- Tape and pen/pencil
...

Day 1 - Cell Culture: At First an LB/amp plate was labeled with initials, the date, the name of the bacterial strain to be used (BL21) and the plasmid (pDHFR). Then 10 uL of reconstituted BL21-pDHFR was pipetted onto an LB/amp plate using sterile tip.The bacteria was streaked into four quadrants of the plate and after this it was covered immediately to avoid contamination. The plate was placed upside down inside the incubator overnight at 37°C and once colonies have grown to ~1 mm in diameter, they may be stored in a sealed bag upside down at 4ºC ...

(City, State)
Lactic acid fermentation refers to a biological process where sugars such as fructose, glucose, and sucrose undergo conversion to form cellular energy lactic acid. The process is an anaerobic kind of fermentation reaction and takes place in a number of bacteria as well as in animal cells like the muscle cells (Campbell & Reece, 2005). The application of lactic acid fermentation is broad especially in the food industry (Tempeh, 2008). Some of the bacteria that are involved in the production of lactic acid include pediococcus cerevisiae, leuconostoc mesenteroides, bifidobacterium bifidus, and streptococcus lactis (Tempeh, 2008). The process is also ...

Introduction

Environment incubator can be defined as a modified biological environment to suit a certain experiment. The environment may be modified to provide certain condition necessary for a particular biological experiment. Microbes as microscopic organisms that can either respire aerobically or anaerobically. For instance, yeast is an anaerobe that respires anaerobically. Yeast enzyme is used in the fermentation process because they convert grape sugar into ethyl alcohol. Yeasts are eukaryotic micro organism which belongs to the kingdom fungi and which respires anaerobically. Yeast will be used in this experiment. The main purpose of this experiment will be to determine the factors that may ...

Background

Based from the interview and observation, the two most common diseases occurring in both sides of the family are: (1) diabetes, specifically NIDDM, and (2) heart disease, specifically atherosclerosis. These diseases are commonly known as lifestyle diseases mainly because of their non-curable characteristic.
It was found out that diabetes, in the family, might skip a generation because one of our grandparents had it, but none of their children or our parents was able to acquire diabetes. However, this is still only a theory and is not yet conclusive as we are yet to establish the prevalence among our (second) generation. ...

Introduction

An eEnzyme is kind of a protein and, like all proteins, proton is composed of a chain (or chains) made up of the 20 different amino acids found in most living organisms. The sequence of the amino acid chain(s) determines the 3-D shape of the protein, and its shape to a great extent determines its properties. and it has a 3-D shape. Enzymes act in aqueous solutions to facilitate used in biochemical reactions by lowering the energy barrier, but they are not themselves changed or consumed by the reaction. This is referred to as catalysis, and enzymes are biological catalysts. to make ...

The candy market continues to grow despite the economic crisis. With different varieties of products and players, the market is marked by stiff competition. To be successful in this market, one must understand the needs of the consumers and develop products that best satisfy the needs (Pearce, 2011). Candy Utensils does exactly that; it’s unique, with unique features and in different varieties, which satisfy the needs of the customers.
Candy Utensils is a candy inside a box that contains an edible spoon. Once the individual finishes eating the candy, he/she can eat the spoon. The product is designed in ...

Manifestations and Outcomes Type 2 Diabetes: Gene-Environment Interactions,
Manifestations and Outcomes

Type 2 diabetes is a polygenic form of diabetes, so various environmental and genetic factors have been linked to its onset, further complications, and clinical outcomes. Scientific research estimates that the heritability of type 2 diabetes is 40 percent if one parent has type 2 diabetes and 70 percent if both parents have type 2 diabetes (as cited in Lin & Sun, 2010). The exact modes of inheritance in type 2 diabetes are currently unknown. Research shows that several ethnic groups have high prevalence of diabetes developed through ...

Introduction

Glucose- a monosaccharide- is one of the simplest sugars utilized as a primary source of energyat the cellular level. Glucose is essential because some vital organs such as the brain and the red blood cells wholly rely on it as an energy source.

With reference to glucose metabolism, the glycolytic pathway(figure 1) offers the fastest means to energy production. Hence in case of energy deficit the body will break down any available glucose prior to utilizing other sources of energy such as amino acids, pyruvate and glycerol. Glucose is usually preserved in the body as glycogen (polysaccharide) especially in the ...

Apple VS. Orange

This is a comparison between an apple and an orange as to study their effect on the behavior of flies.
Here we observe that that at time=0min, 11 flies have come to the apple side. At t=5 min, 11 more flies came to the apple side. At time t=10min, 12 more flies came to the apple side.
Simultaneously, we observe that at time t=0min, 3 flies came to the orange side. At time t=5min, 3 more flies came to Orange side. At time t=10 min, a single fly joined the cohort of the flies towards the Orange side.
Apart ...

Identification of reducing sugar carbohydrates and starch in different materials using biochemical tests

Introduction:
Organic compounds are associated to living organisms and contain carbon and hydrogen. Main organic compounds in living organisms are carbohydrates, proteins, nucleic acids and lipids.
Carbohydrates are organic molecules that supply energy for cell processes. Sugars and starches are carbohydrates that cells use for energy. Some carbohydrates also are important parts of cell structures. For example, a carbohydrate called cellulose is an important part of plant cells
Particularly, carbohydrates are organic compounds that have carbon, hydrogen and oxygen. They can be part of cell structures and a source of energy for the cell. Sugar, starch and cellulose are ...

INVESTMENTS

Economic overview
The economy of Jamaica greatly relies on services that accounts for over 70 percent of its GDP. The Nation continues to earn most of the foreign exchange from remittances, tourism and alumina/bauxite. Both tourism and remittances accounts for 30 percent each, whereas alumina/bauxite exports contribute roughly 5 percent of the GDP. The alumina/bauxite sector was the greatly affected by global downturn whereas the remittance flow and tourism industry remained resilient.
The economy encounters several challenges to its growth including soaring corruption and crimes, huge-scale underemployment and unemployment as well as a debt-to-the-GDP ratio that is about 130 ...

Introduction

Osmosis refers to the net water movement across a membrane, which is selectively permeable and the movement is driven by a difference in the concentration of the solutes on the opposite sides of the membrane. A selectively permeable membrane allows water to pass through without allowing ions or solute molecules to pass through. Other small molecules that are not charged are also allowed to pass through the membrane. Diffusion, on the other hand, refers to the movement of molecules in a random motion as a result of the kinetic energy and causes the molecules to have a net movement from areas where the particles ...

I submit the following report, “Obesity: The Effects of Processed Food” in partial fulfillment of the requirements for Technical Report Writing. This report discusses the problem of obesity and how it is affected by eating processed food. Its purpose is to identify the importance of reduced processed food consumption to prevent the risks that may transpire through overconsumption, namely becoming obese.

With the research that has been done, one of the most important pieces of information discovered was that overconsumption of processed food has increased the cases of men and women who have contracted heart complications, and diseases such ...

Aims

1. To observe and investigate the effects of osmosis across the cell membranes of a plant.
2. To investigate the ability of different molecules to diffuse across a selectively permeable membrane.

Introduction

All living cells are enclosed by an outer covering known as plasma or cell membranes. In addition, these plasma membranes serve as barriers between different compartments in the body to confine processes and materials to certain locations. Examples of these processes are diffusion and osmosis which are the main physiological processes that play important roles in the body. Diffusion can be defined as the process by which molecules move ...

Assignment 1 — Report on a public health campaign

Executive summary
The report analyses common public health problems in Australia. Currently, a majority of the Australia’s population is consuming large amounts of Alcohol and foods containing sugars and unsaturated fats. According to the health forum of Australia, the population is aging, and incidences of chronic diseases are increasing. Most of the Australians, especially teenagers, have changed their diet by eating fewer fruits and vegetables while eating more foods containing calories (Carroll, 2014). Get Set 4 Life campaign targets young children aged four years and below.

Unhealthy eating leads to chronic diseases such as cardiovascular disease, type-2 diabetes, ...

Organizational behavior is an important aspect of any company. Organizational behavior, according to Clegg, Komberger and Pitsis (2011), is defined as the processes and practices that provide the opportunity for individuals to perform to their utmost ability through interaction (2011). Based on this definition, businesses and companies should seek to understand the different types of personalities that work at their respective organization. In doing so, it not only allows for better operation, because employees and staff are continually motivated to do not only the right thing, but to be productive. One organization that thoroughly understands the concept of organizational ...

An organic molecule refers the molecules of living things composed of carbon atoms organized in rings or chains on which other elements like gasses (nitrogen, hydrogen, and oxygen) attaches themselves.

Purposes of the experiments

The experiment would test food sample for the presence of organic molecules i.e. proteins, polysaccharides, and sugar.

Question

Would reagent used in this experiment identify the organic molecules?
Hypothesis
Reagents Benedict’s solutions, Biurets solution, and iodine would establish the presence of sugars, proteins, and starch respectively.
Setup of the experiment
Materials
Benedict solution that is a blue in color and contains copper ions. It is used in the laboratory ...

Abstract

Red Bull GmbH is a global energy drink production company established in 1987. Its headquarter and entire product manufacturing operations are localized in Austria. From there, Red Bull services over 145 countries through the company’s regional distribution hubs in Tokyo, Dubai, Singapore, Paris, and other cities. Since the foundation, the organization has had three shareholders: Chaleo Yoovidha (49%), his son (2%), and chief executive officer Dietrich Mateschitz (the remaining 49%). This report will comprehensively assess key areas of Red Bull’s long-term success, such as the company’s leadership style, organizational structure, internal culture, product lines, corporate and business strategies, and competitors, as well as Human Resources management and performance evaluation criteria adopted within the organization’s framework.

Summary

Red Bull is an Austrian-based energy drink conglomerate with a global presence in over 145 countries. Founded in 1987 by Chaleo Yoovidha, his son, and CEO Dietrich Mateschitz, the company produces and distributes its signature drinks under stringent standards via regional centers in the UK, France, North America, Japan, UAE, and Singapore. The company emphasizes both commonality within markets and individuality at the product level to maintain profitability. The focus on customer experience perpetuates an internal culture that highly values employees – the approach that allowed Red Bull to endure since its inception and top the competitive industry of energy beverages worldwide.

Raichaudhuri (2010) points to Red Bull’s organizational structure as a hybrid, combining both functional and divisional models in order to achieve success through franchising. All four products marketed by Red Bull – the flagship product Red Bull energy drink, Red Bull sugar-free, Red Bull Energy Shots, and Red Bull Cola – are designed with young urban professionals in mind. Despite dominating its market for over two decades, Red Bull lost a market share to several competitors that have gained ground against the company’s monopoly. For instance, since 2000, Red Bulls’ dominates 29% of the market, with Monster Energy Drink being closest at 23% (Cirillo 2009).

The company employs an innovative franchising model with decentralized operations in marketing and manufacturing. To gain a presence in the youth market, they have employed aggressive strategies such as viral marketing to distribute free samples of their energy drinks to universities. Furthermore, they sponsor sports personalities and celebrities, charities and entertainment events, which allows them to relatively easily enter a lucrative youth market. With 6900 employees hired globally, this strategy has been largely successful for the energy drink giant.

By training regional managers at local centers and supplementing the company’s marketing moves with performance teams from headquarters, the brand has managed to establish a strong presence across generations Y and X, as well as in sport-related events, leading to its business success.

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Leadership and Management

Red Bull is a multinational company headquartered in Austria, managed by Dietrich Mateschitz since its licensing in 1987. Its majority ownership (49%) lies with Chaleo Yoovidha (owner of TC Pharmaceuticals, Thailand) and his son (2%), while the remaining 49% belongs to Mateschitz himself. Getting 90% of its capital from two major owners, Red Bull finds the remainder 10% through bank loans. The core values driving Red Bull include identity, authenticity, credibility, masculinity, and perseverance. Following them consistently has etched the company onto popular culture as well as traditional sports media platforms. In turn, this made Red Bull one of the key players that have defined the energy drink industry for the greater part of the last three decades.

Red Bull has built a global empire due to its successful, one-brand distribution network. On the one hand, regional headquarters in Tokyo, Dubai, Singapore, France, the UK, and North America have their own CEOs and marketing teams. On the other hand, all of them adhere to the core principle stated by the Austrian HQ – focusing on marketing the product directly to consumers (Scribd). To complement this platform-agnostic strategy Red Bull owns a company that develops and operates sugar-free variations and non-Red Bull drinks, for example, LunAqua in the USA, a water brand that contributes to even greater market reach.

Under the leadership of Mateschitz, who has established himself as a successful promoter of the German Blendex toothpaste, Red Bull has employed a strategy of aggressive marketing to promote their products. This approach relies on viral campaigns and sports sponsorship as key tactics for successful brand recognition (Gorse et al., 2010). Moreover, an extensive research and development team works to make sure that each product is designed with aesthetic differentiation in mind yet has global appeal. Red Bull’s distribution partners are not part of the company’s payroll but rather independent customers who may receive additional benefits (Scribd). As a result, despite facing some difficulties due to a negative association with the drink’s unhealthy nature, the company has found the solution to retain leadership by tailoring its products for particular countries around the world. In Austria and the USA, they offer one variation of the formula, while in Thailand, a sweeter, less carbonated version is sold.

Company Culture

Red Bull’s quest for a unique and recognizable brand began in 1984. After two years of extensive research and heavy investments, the company created 200 distinct packages to shape its identity. By the time Red Bull was licensed to operate, the company had also developed “Spreading Our Wings Worldwide” – the vision and the foundation of the organization’s culture (Cirillo, 2009; RedBull). Red Bull differentiates itself from its carbonated beverage competitors by presenting a distinctive visual identity with blue and silver colors, as well as taller and slender can dimensions. The company also sets higher prices to maintain the status of premium branding in the eyes of consumers. Additionally, Red Bull’s mission statement further highlights its commitment to maintaining high standards while aiming for global success in an efficient yet profitable manner.

Red Bull’s corporate culture results in a workplace where employees share best practices to maintain the set standards and guidelines. They target an eclectic array of customers, including athletes, live bands, students, professionals, and clubbers at both domestic and global levels. Employees work towards common goals within teams coordinated by managers whose main task is to bring out the best potential in their team members.

Organizational Structure

Red Bull’s organizational structure is a hierarchical hybrid. This means it combines functional and divisional elements to improve adaptability in ever-changing markets. The choice in favor of this model was driven by competition, market dynamics, and technological developments (Daft & Marcic 2009; Raichaudhuri 2010). Led by co-founder and CEO Mateschitz, two major shareholders control the company.

First, Red Bull followed a functional type of organization structure optimized to its franchising strategy. Decisions are centralized under higher-management control at its headquarters in Austria and regional offices worldwide, including Singapore, Tokyo, Dubai, North America (USA and Canada), France, and the UK. Such an approach enables effective operations due to simplified hierarchical decision-making processes (Scribd).

Figure 1: Red Bull’s functional organizational structure

In 2004, the management shifted from a purely functional structure to an amalgamated divisional one in order to foster unified collaboration between employees. By incorporating major departments across divisions of the company – such as R&D and production, marketing, or accounting – personnel was able to draw on their collective knowledge for improved decision-making and product development. This strategy proved particularly beneficial when dealing with customer issues and general crises, such as the incident in 2004 involving an energy drink’s negative effects on human health (Scribd).

Product Lines

Established with the goal of producing and marketing one single product line, Red Bull energy drink has since 2003 diversified its offerings across an additional three distinct ranges. Nowadays, they have diversified to include four different production lines: along with the flagship energy drink, there are Red Bull sugar-free, Red Bull Cola, and Red Bull energy shots. To ensure successful expansion across the board, each new offering was tailored to consumer preferences by taking into account four factors, namely, demographics, psychographics, usage behaviors, and consumption collection (Red Bull). An analysis of all products presented below reveals how adeptly these principles were employed when designing exciting beverages for consumers around the world.

Red Bull Energy Drink

A scientifically-backed beverage, this product offers individuals a revitalizing solution for increased focus and physical performance. Beneficiaries can expect an improved ability to clear their minds and perform better while still having fun, courtesy of the combination of glucose plus taurine, glucuronolactone with sucrose, caffeine, and Vitamin B group (Scribd) – all conveniently integrated into one energy booster.

Red Bull Sugar-Free

This innovative product offers sugar-free energy with additional ingredients like all-natural ingredients, such as acesulfame K, aspartame, and sucralose. It is specifically designed with health-conscious individuals and diabetics in mind, making it an excellent alternative to regular energy drinks on the modern market.

Red Bull Cola

This cola drink is an ambitious challenge to existing industry giants, featuring 100% natural ingredients. Intended to compete with such well-known brands as Coke and Pepsi, this refreshing drink is composed of natural ingredients like kola nut extract and coca leaf extract, which is clearly labeled on each can. Despite its all-organic composition, the product’s launch sparked controversy in Germany with speculation of minute traces of cocaine allegedly found during testing. (Scribd).

Red Bull Energy Shots

This remarkable innovation provides all the power and energy of an original-sized can but in only 60 ml. Red Bull shot became a highly convenient and potent version of their signature energy drink, perfect for individuals on the go, as this portable blend fits easily into bags, glove boxes, jackets, and handbags alike. Moreover, the drink doesn’t need to be chilled.

Competitors

Since 1987, Red Bull has been a dominant force in the energy drink market. Despite two decades of changes in the industry landscape, they remain ahead by maintaining 29% control, while their closest rival, Monster Energy Drink, stands at 23% (Parker, 2005). According to data from 2008 (Scribd), this trend remains true despite shifts within other companies’ respective market shares.

Figure 2: Market share in percentage of different companies

Over the years, a decrease in Monster’s market share has been linked to increased competition from established companies such as Lucozade and Gatorade. Additionally, Kratin Daneng held significant market control in Asia despite their lack of carbonated energy drinks. In 1997, Hansen Beverage Company purchased Monster, which sparked renewed efforts to use marketing tactics similar to Red Bull, like “Unleash the Beast” and “Monster Army” campaigns utilizing events promotions to compete more effectively against Red Bull (Parker, 2005).

As competitors replicate Red Bull’s successful formula and introduce novel energy drinks, Red Bull’s market share has been impacted. Additionally, SHOCK Coffee’s debut in the coffee-energy drink sector reveals a potential new area of competition for Red bull to confront. As these products have no patent protection to protect them, they are able to undercut Red Bull’s pricing power. Consequently, it is expected that more dynamic challengers will arise within the industry setting up challenging circumstances for all players involved – notably including existing frontrunner Red Bull.

Red Bull’s Operations

The company’s production is centralized in a designated facility, where energy drinks are manufactured and canned before being distributed globally. Remarkably, the production process can be tailored to customer requirements. Such an approach leads to creating innovative products that reach the intended market via regional Distribution Partners (DPs). These DPs ensure timely delivery from the parent company to the end consumer, hence contributing to their productive and mutually beneficial relationships with the central office.

Furthermore, such a model lets Red Bull successfully run almost 7000 locations globally, showcasing an example of flexible and adaptive business behavior (Raichaudhuri, 2010). Regional headquarters are based in Dubai, Tokyo, Singapore, the UK, and several locations in the US. Yet, regardless of the location, all Red Bull employees – except for sales representatives – receive their salaries via direct payments from Austria. Also, the Austrian headquarter approves, issues, and controls the budgeting for marketing events and advertising initiatives from local franchise management. As a result, the company’s marketing activity is consistent and well-recognized across the continents, which has become key to Red Bull’s global brand awareness.

Corporate and Business-Level Strategies

The company has adopted an ambitious global marketing approach incorporating a variety of activities, including extreme sports events, art exhibitions, and video gaming. Their objective is to gain the attention of younger customers, as well as sports professionals. For example, they have employed celebrities like Eminem to sponsor their “Red Bull EmSee Battle Rap Championships” contest (Red Bull). Moreover, social media platforms such as Facebook are used to better understand customer needs and preferences, enabling them to create customized products that make the brand’s offering distinctly individualized.

Through sponsorship activities and sports team ownership, Red Bull has extended its presence into American football, ice hockey, motor racing, and soccer. Additionally, their Mobile Energy Team (MET) program provides students with an opportunity to promote the brand by driving specially designed Red Bull racers – cars decorated with a large canister of the product on top – while completing daily missions in businesses or at major sporting events (Red Bull). As part of their responsible marketing strategy for good causes, Red Bull also sponsors charitable initiatives worldwide, for instance, the “Don’t Walk Charity Fashion Show” at the University of St. Andrews in Scotland (Scribd).

HR, Strategies, and Processes

The Red Bull HR team is renowned globally for its strength and efficiency, having achieved this through the implementation of programs at their Austrian headquarters that are then implemented in all franchises around the world. Managers from global branches attend regional HQs to undergo relevant training and development initiatives so they may realize success within their own areas, while performance management teams from Austria offer further aid with employee evaluation (Scribd).

Red Bull has employed a top-down approach to their marketing strategy, utilizing regional sales and marketing teams. The availability of the product is controlled for increased mystique and demand amongst youth who view it as an essential part of Generation X culture or ‘poor man’s cocaine’ (Gorse et al., 2010). Additionally, Red Bull focuses on nightlife advertising to cater to younger generations, a.k.a. Generation Y.

Red Bull’s strategic decision to avoid traditional sports drink competition (with drinks like Gatorade or Lucozade) has yielded successful results; the brand consequently gained an integral foothold in Generation Y and X markets while simultaneously cultivating a strong presence as a sports property. Through creative sponsorships, new ownerships, and innovative properties within the industry itself, Red Bull successfully established their name across all levels of the sport.

Conclusion

Red Bull has thrived in a swirling and highly competitive energy drink market for the past 24 years. The company survived bad press because of the allegedly unhealthy nature of its drinks. Reb Bull has also efficiently dealt with intensifying competition as energy drinks became remarkably popular and similar products flooded the market. In the end, Red Bull’s revolutionary marketing techniques and innovative management approaches have allowed the organization to prosper again. Today, the company’s product line is diverse, and its market share is steadily growing while competitors are forced to adopt their strategies in order to keep up. These facts allow us to suggest that the brand will remain solid in today’s ever-evolving marketplace.

References

Case study analysis at: http://www.scribd.com/doc/17095337/Red-Bull

Cirillo, J. (2009). Running of the Bull. (Cover story). Beverage World, 128(6), 18-22. Retrieved from EBSCOhost.

Company website at: www.redbull.com

Daft, R. L., & Marcic, D. (2009). Understanding Management. Ohio: Cengage Learning. Pp. 160-173

Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4), 348-357. Retrieved from EBSCOhost.

Parker, P. M. (2005). 2006-2011 World Outlook for Energy Drinks. World Outlook Report 2006-2011: Energy Drinks, 1. Retrieved from EBSCOhost.

Raichaudhuri, A. (2010). Managing New Ventures: Concepts and cases on entrepreneurship. New Delhi: PHI. Pp. 112-117

Wondering what should be the proper nutrition, it is necessary to understand what is embedded in this concept, to have an idea about the ways of cooking food, about the value of the constituent elements of products, about the regime and the amount of food that is required depending on the constitution, weight, age, sex, physical activities etc. If a person has developed and sticks to a proper habit in this area, and combines it with the systematic physical exercise, such person will probably have an excellent body metabolism.
After reviewing the analysis of my three days diet, I ...

A NIELSEN REPORT

KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:

Campaign will receive joint funding from the soft drink manufacturer

A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product
Rum and ginger beer is a well known and ...

Based on the initial symptoms, the patient most likely suffers from hypothyroidism or low thyroid hormone disorder. Further clinical tests and an examination of the family’s medical history reveals that the particular disorder could be Hashimoto’s disease; also called Hashimoto thyroiditis. Hashimoto thyroiditis is classified as an autoimmune disease. In autoimmune disease, one's immune system attacks the body’s tissue specifically the thyroid gland (Skugor & Wilder, 2006, p.2). By attacking the thyroid gland, the disease reduces the gland’s ability to produce thyroid hormones of substantial quantity. This condition leads to hypothyroidism. Thyroid hormone deficiency presents with ...

Introduction

The soft drink industry is one of the fastest growing business sectors in the world today. Different firms compete over the best products that attract customer attention by meeting their dietary, monetary, and refreshment needs. Much of these companies have embarked into the production of energy drinks. Red Bull GmbH is one of the globally recognized companies for its energy drink the Red Bull. The product finds a market in all parts of the world because of its uniqueness in content, flavor, originality, and the ability to supplement customer's energy. The paper discusses marketing analysis of Red Bull energy ...

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Introduction

Fruits flies or Drosophila melanogaster nourish on the fungi and bacteria present on rotting fruit. They have a unique capability of tracking food via remote chemoreception while flying and landing. Once they sense the smell of the food, they continue to hunt for it on the ground. This behavior is termed as foraging, and it is dependent on the process of chemoreception (Bateman, 1972). Flies possess chemoreceptors in the front pair of legs to sense such unique sensations, which facilitate them to discover or taste the substance ...

CAPSTONE REPORT

Dental carries were a health problem first identified in 1930’s by Beltrani and also termed as the black teeth of very young. It also assigned various terms like “nursing bottle mouth, nursing bottle syndrome, night bottle mouth, and baby bottle tooth decay . The common meaning among all these various terms is suggestive of the negative impact of baby bottle in the pathology and etiology of carious lesions .
Oral health condition is a critical component of preschool children’s health and overall well-being. Early childhood caries has been associated with many factors such as prolonged/ recurrent nocturnal bottle feeding, ...

Abstract

Since its founding in 1886 by three brothers, Robert, James, and Edward Johnson, Johnsons & Johnsons has reached more than 275 operating companies around the world to include Asia, Europe, Asia Pacific and Africa. Its goal of creating new and better products for customers and healthcare professionals pushed it to expand into three product segments: Pharmaceuticals, Consumers, and Medical Devices and Diagnostics (MDD). In 2013, it stood as one of the top 10 companies in the United States in its Pharmaceutical segment. It has driven growth through a concerted effort to restore reliability in providing products to its consumers with a focused ...

Abstract

Water is an important chemical owing to its various uses by living things. Most chemical reactions within the bodied of living things require water in order to occur. It is purported that life evolved from water some 3.8 billion year ago following the organization of inorganic and organic molecule to form as prokaryotic cells. Besides, the well being of a cell is overly dependent of the balance between the water and the dissolved substances in the water. In this regards, the cell can permit water molecules to move in and out of the cell; the process in called Osmosis.

Introduction

In ...

When someone is obese, it means that he or she has accumulated so much fat in the body that it negatively affects their health. A Body Mass Index of between 25 and 29.9 is considered over weight. If the BMI is 30 and above, then the person is obese. Childhood obesity occurs when the weight of a child is above normal for his or her age and height. This exposes them to health problems such as diabetes, high levels of cholesterol and high blood pressure. Childhood obesity is a serious public health problem in Australia and globally. It has increased at ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

How much a person consumes depends highly on their culture. Eating disorders, for example, are most often seen among European American women than the African American women (Durand & Barlow, 2016, p.291). This has been the effect of certain cultural beliefs, such as those that has something to do with the ideal body shape. It only appears that those who value thinness all the more tend to do more to attain a lower weight and thinner body. A small change in culture can influence the rate of eating disorders, such as seen in Asian women who attend Western universities and ...

Scientific Report

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Partners

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Abstract

The experiment was performed to analyze the outcomes of temperature on the ability of fungal and bacterial amylase to breakdown starch to maltose. Therefore, the study will reveal the optimal temperature for amylase activity. The initial steps include preparing the materials and tools used during the experiment. A timetable for comparing temperature and function was generated. Test tubes and plates were properly labeled. Iodine was needed for every spot plate so that the fungal amylase, bacterial amylase, fungal amylase and the starch solution can be added to the iodine in a time and temperature dependent fashion. Observing ...

Phosphorus and Nitrogen Limitation on Plants Growth

Introduction
Plant growth and development rely on multiple environmental factors that include light intensity, temperature, water availability and vital minerals and nutrients. During the insufficiency of exogenous resources, plants maintain this imbalance through allocating the new biomass to that organ which specifically needs that insufficient nutrient (Hermans et al., 2006). Nutrients like nitrogen (N) and phosphorus (P) play significant roles in a plant life. They influence various metabolic factors of plant life through cooperating with each other such as in biomass distribution as well as regulating chlorophyll A and B levels.
The objective of this experiment is to understand ...

V8 V-Fusion® + Energy Marketing Plan

V8 V-Fusion® + Energy is a refreshingly new, vegetable- and green tea-based drink that promises genuine health benefits for its customers. Unlike offerings by its competitors on the US market, V8 V-Fusion® + Energy does not use sugar as a sweetener, artificial food additives (including preservatives, flavors, and colors), offers low calories per serving. Instead of sugar, the product’s source of energy is green tea, which is known to have health benefits, including but not limited to weight loss, prevention of cell damage, low blood sugar (Chacko, et al., 2010). The high caffeine content is meant to ...

Abstract

The report discusses the aspects of food in detail regarding the ethics and moral duty that is the liability of the restaurants and caterers. Food is the basic necessity of life. Healthy food is essential for the proper growth of the body a d minds. Owing to it, serious concerns have been arising regarding the healthy food available in restaurants. Often people are motivated to take their meals from outside restaurants in cases e.g. while travelling, in hurry, on duty, for enjoyment, etc. So this report discusses all the issues at one place.

Introduction

Human body is like a racing car. It ...

Introduction

Hulsberg Company is a private limited company specialized in production and supply of sugar in both local and regional markets. Its founders are former workers of Citrus sugar services based in Hulsberg. The mission of the company is to offer reliable and high quality productions for the business development to its clientele. Its vision is to ensure that the customers enjoy working with the company in a more professional and less risky way to develop their business relations. It charges a reasonable cost for its goods and delivers an even higher value to its customer through excellent and effective revenue generation mechanism ...

Question 2: How many serves of each of the five food groups and discretionary foods did you have on average across your two days? Comment on how this intake compares to the recommended serves listed in the Australian Dietary Guidelines appropriate to your age and gender? Which foods contributed most to your intake, or were missing from your intake if you ate minimal serves from a particular food group? (600 words)
Across the two days, each of the food category was only served once with an exception of whole meal bread (carbohydrate and dietary fiber) and chicken-meat (hem protein), ...

Analysis of Product Marketing

Analysis of Product Marketing
- Product Macro and Competitive Environments
- Product Description
The product chosen for analysis is crunch breakfast cereal “Cap'n Crunch” made of sweetened corn and pieces of oat. The product is produced by Quaker Oats Company (PepsiCo), located in the US. Cap'n Crunch cereal is very popular in US on the market of breakfast cereals that generated approximately $118.6 in sales in 2010 from supermarkets, mass-market retailers, and drugstores (Joyner, 2011). However, US sales of the company dropped in 2010 by 6.8% because of health activists and government pressure connected with health ...

Nutrient-based questions

1. Looking at your Nutrient Reports, which three (3) foods contributed most to your protein intake?
The food that contributed most to my protein intake was meat, poultry and eggs. The intake on the first, second and the third day were 18 ounces, 6 ounces and 8 ounces respectively. The total intake of proteins exceeded the target.
2. Looking at your Nutrient Reports, which three (3) foods contributed most to your total fat intake?
The food that contributed most to my fat intake was milk and yoghurt. I averaged 2 cups in the three days. Cheese ...

Land and sea polluted with petroleum-based synthetic and natural substances have led to the development of techniques using biological organisms for clean-up. The technique is called bioremediation. “Bio” refers to biology and “remediation” to clean-up. The types of microorganisms used are bacteria fungi and actinomycetes. Bacteria can be used for bioremediation under anaerobic or aerobic conditions. Actinomycetes are generally anaerobic and grow from spores forming filaments and branches. The applications and environment for optimum bioremediation varies depending on the pollutant and the biological organisms. Different combinations work better depending on the temperature, substrata and other environmental variables. The goal ...

Abstract

The purpose of our experiment was to visualize the effect of light intensity on oxygen production. In the capacity of a test subject we used algal cultures. For these researches we used the Winkler method of titration. Our experiment results showed that there is an effect of light intensity on oxygen production. Our research has a great significance for agriculture, biochemistry and biophysics.

Introduction

Photosynthesis is the metabolic process by which plants trap solar energy, convert it to chemical energy, and store it in the bonds of organic nutrient molecules, such as glucose. Nearly all types of plants and algae, as well ...

Cell culture is an in-vitro technique of cultivating cells under controlled conditions and in sterile conditions. The technique was first developed by Ross Harrison in 1907. During the process of cell culture, the cells are detached from their tissue of origin and segregated from each other, either by mechanical or enzymatic means. The detached cells are then transferred before culturing them in cell culture plate or flask. The first generation of producing cell through this method is called primary cell culture. The cells from the primary culture are transferred to a new culture plate with a fresh medium to ...

The history of food preservation begins with the understanding that the spoilage of food

begins from the moment it is harvested and left in open air. The earliest of methods used by man included freezing meat in the winter or drying certain foods under the sun. One of the ways by which man could move from one place to another while carrying an ample supply of food was by preserving it and preventing meats and other food stuff from spoiling. The need to kill and eat foods all at one time was prevented by the idea of food preservation. It is noted that different civilizations used various methods of preservation, mainly those which ...

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Abstract

The healthcare providers are focused to enhance the healthcare status in the country by means of remaining responsive towards the healthcare need of the nation. The public healthcare organizations address the healthcare need the residents at the national level by offering the effective healthcare services. The current paper has conducted the situational analysis by means of conducting PESTEL and SWOT analysis to assess the external and internal environment and it has been observed that Hamad Medical Corporation has the potential and resource to extend its healthcare services to address the wellbeing of the nation in a broader ...