Introduction
In the contemporary world, much has been said about bigger corporations getting in the global scene thereby overshadowing any news about a retail business attempting to tap opportunities in the same. However, even though there have been a number of cases, many retailers do not wish to venture into foreign markets. Segal-Horn and Faulkner (2010) explain this situation by claiming that the global market is characterized by volatility. Therefore, it becomes utterly difficult for businesses in the retailing sector to see the silver lining. However, irrespective of the struggling nature of the economy, as well as consumers in the United States ...