Adidas Research Papers Samples For Students

Answers to Questions

- For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.
For this corporation, I choose the company Adidas. Adidas is the second largest athletic corporation in the world after Nike, another global sportswear company. In 2005, Adidas merged with another US corporation, Reebok. The effect of the merger was as clear as daylight. Nike had a market share of 36.3% in 2005 and Adidas had a ...

Adidas is a German-based, multinational company that design, manufactures, and sells clothing, sports shoes, accessories, equipment, and luxury items for women and men. It has its headquarters in Herzogenaurach, Bavaria, the locale where the progenitor of the company, Adolf Dassler, worked as a German shoes manufacturer. The company has shown noteworthy growth in the sporting goods industry to become the second biggest in the world. Moreover, Adidas offers luxury items for any and all consumers who want name brand items but not specifically for athletic purposes. Adidas has made significant initiatives to maintain its global placing within the very competitive market ( ...

Abstract

In the today’s world of global wellbeing and competition, it has become very important to access the business opportunity while looking for the best thing that the people are looking for. The busy schedules of the people have left them with no time for exercise that affects their wellbeing. So, people are looking for the alternative that can provide them recreation as well as cover the need of physical exercise. This exclusive alternative for this is the sports, and this has given a boost to sports apparel manufacturer. This paper will access the various business environmental factors that ...

Introduction

The shoe industry is known to be one of the non-environmental friendly industry segments. The use of hazardous raw materials and chemicals while manufacturing shoes, especially the use of highly toxic element chromium, adhesives, toxic solvents and non-renewable synthetic materials can do serious damage to the environment and human health. Apart from, a large amount of water is used to manufacture the materials like leather, fabrics and synthetic petrochemicals (Grahame 2014). Therefore, it is very important for the shoe companies to practice sustainability. In recent times, a trend of environmental consciousness has engulfed the shoe companies. Most of the big shoe ...

Threat Level of Stakeholders

The stakeholders in Adidas are those who have an effect on the functions of the company. They comprise of employees, business associates and the legal operators. The employees pose a high threat to the enterprise. Their motivation level determines the way they offer their services to the clients of the business. Good service implies that the customers will be retained in the business and loyalty will also be built. However, poor services offered to the clients will push them further to their competitors, and this will result in few sales by the company (Chu, Cho and Luk 5).
The ...

Introduction

Nike and Adidas are the two top companies in the sports apparel industry. The two have aggressively put in place strategies to ensure they each attain great market share. Their promotional and advertising strategies employ creativity, innovation, and technology, which essentially explains why the two firms are market leaders in the sports apparel industry. The two companies also have continued to tap effectively into their key competencies in their effort to topple each other from the market leader in the sports apparel industry (Anthony, 2011). The promotional strategies have notable similarities and differences, which will be discussed in this ...

The three stores visited are Football Fanatics, Allsports, and Adidas sports apparel. Out of the three stores visited, the store with the greatest width and depth of sports apparel is Adidas Sports. According to Adidas sports apparel, they have some of the best sports apparel around. In terms of width the store is at the top of the list. This is because they have apparatus for all sports playing grounds. They have apparel for basketball, baseball, football and for many other mainstream sports. In addition, the stores product list also includes products from sports that are not popular in ...

An examination of the prevailing landscape of the international business market reveals that innovation and advancement has not been limited to technology and communication. In particular, innovation has become an increasingly critical element of conducting business within today’s fiercely competitive business environment. As a result, new products and services are developed and introduced on seemingly a daily basis in an effort to provide consumers with the means to make their lives easier and more enjoyable. One industry that has increased in popularity in recent years is that of health and fitness. This increased popularity has sparked increased demand for health ...

Abstract

Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.

The global customer base is the strength of Nike’s business, which is always expanding.

The consumers all around can relate to the iconic status of Nike, which is its foremost success.
The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner.
Key Words: Nike, icon, status, brand, marketing, customer

Introduction:

In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and emotional ...

Introduction

The paper is commissioned to perform financial analysis for Nike Inc. As part of this analysis, we will extensively discuss the current position of the company in the industry and how well it is forecasted to survive in the future amid the ongoing developments in the industry. However, the main focus of this paper will be to unearth the financial standing of the company over the recent past two years using the tool of financial ratios. In order to incorporate cross-section analysis in our analysis, we will also compare the ratio multiples with the competitor firm, Under Armour.

About the company

Founded ...

Introduction

Every successful company once started with a ‘Big Idea’ which transformed an industry, sector and people in general, the story of Under Armour (UA) is a testament to the fact that an idea and a persistent effort will bear fruits in terms of recognition and revenues.
The company is the brainchild of Kevin Plank who during his playing days at the University of Maryland got the ‘big idea’ to make a T-shirt which helps the players in providing compression and perspiration off the skin rather than absorb it which in essence helped the players in regulating the body temperature and also enhance ...

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Nike – the winged Goddess of Victory in the battlefield is the symbolism of inspiration for every athlete to perform better and higher. It is the inspiration for the common man to meet his innate desire for athleticism and physical fitness. Nike’s brand promise of attending to every customer’s cravings desires and demands are reciprocated by the customer’s willingness to purchase Nike products. The incredible strategy of Nike is to have the best of athletes endorsing their shoes. It is a ...

Executive Summary

Nike is the most reputed and celebrated brands globally, the tagline Just Do it and the swoosh logo is recognized by one and all, in this age of digital media Nike has been able to outrun its competitors on the social media by using engaging and interactive programs.
The accounts of Nike as researched and repeatedly mentioned in the report connects with the consumers on a deeper emotional level and is spite of managing different departments, the company has been able to create a leading niche in the social media marketing programs amid the competition effectively.
Nike needs to ...

Producer, rapper, musician, designer – all these are different shades of one person, whose name is Kanye West. We believe that the contribution of Mr. West to the African American Renaissance culture cannot be overestimated as he completely changed the approach to making the hip-hop music and made the audience of people, who listen to hip-hop, far wider thanks to the diversity of the sounding in his songs. Also, he looked at the new role of African Americans in society and their image, showing that African American rappers are not gangsters from the hood with the Uzi in their bosom ...

The natural resources like oil and gas are of great importance for any country, as the drive the plants, heating and so on. This market though important is very tricky and it take much effort and resource not only to enter it, but to stay. Exxon Mobil is one of the biggest international corporation in a gas and oil fields. To ensure stability, promote growth and avoid potential dangers it is essential for any companies to be prepared, thus different analysis like SWOT, PEST and STEEP are performed, to evaluate the current situation in the company and on the ...

NIKE

The success of Nike lies in its pledge to a detailed analysis of future opportunities in meeting the requirements of the customer wants in accordance with the current trends. In addition, tapping in new segments is also a significant endeavor of Nike.
The primary focus of any business has to be the customer; marketing management has to take the lead in researching the customer and the markets, in order to promote strategies and Nike has been leading in all the mentioned fronts with aplomb.
It is imperative to delve into Nike’s historical perspective, the word “Nike” is derived ...

Medicine

Stakeholders
Stakeholders in a business environment are not merely those who have a stake in the profitability of the business entity. Seen in the expanded framework of corporate social responsibility, stakeholders are all parties affected by the behavior of a corporation; this may include stockholders, employees, customers and the public at large (Shaw, 2014, p. 160).

Key Characteristics of Stakeholders

Stakeholders may be internal to the organization or may be outside it. The level of knowledge of stakeholders regarding the company policies may vary from minimal to comprehensive. Their attitude towards the organization may be positive, neutral or antagonistic. The stakeholder’s self-interest in the ...

Following The American Psychological Association’s Guidelines

Paolo A. Volpi

Sports have always historically provided physical competitive activity as well as impressive entertainment to participants and their supporting fans. However professional spectator sports have also been the result of the economic nature of developing sports. Although each country has their preferred sport, the volume of favorite sports and how they are maintained vary around the world. A sport popular in one country may not be as popular in another country or may not exist. This paper discusses the financial issues revolving around sports, how sports facilities and franchises obtain public support through financing and marketing, and ...