Abstract
The research within this study examines the underlying influences that propel consumers to use international airline travel. With much of the previous studies focusing on economic principles, this investigation seeks to determine the value that the inclusion of social data has on the travel desire. The underlying concept of this study is to explore common economic influences and combine this understanding with the social and emotional drivers that serve to sustain the effort. Using a combination of case study and academic, peer related material this paper will assess the past, current and future potential in a direct effort to construct a reasonable ...