Starbucks started its operation in Indian market in year 2012. Starbucks is an emerging brand in Indian market dealing with various challenges.
Research Question:
The research study will explore how Starbucks can effectively deal with the challenges faced in Indian Market.
Research question is: How Starbucks can become top coffee player in Indian market.
Importance of the Question for Starbucks:
The question is very important for the company because India is second largest populated country in the world. Indian economy is emerging and market has huge potential in terms of growth, and availability of target market. All multinational ...