Introduction
Film and media in general continues to influence identity to the society as well as creating and changing the ideology within the society. The media is not only responsible for perpetuating ideology messages out to the public but it is interlinked with the ideological framework of the society. Through recurrent exposure, an individual can be influenced by the media in terms of their personal identity, values and beliefs. Such traits are later indisputably strengthened by the external factors such as friends, teachers, peers, family and other institutional factors in the society. However, in the contemporary society, media has a very ...