Abstract
Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.
The global customer base is the strength of Nike’s business, which is always expanding.
The consumers all around can relate to the iconic status of Nike, which is its foremost success.
The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner.
Key Words: Nike, icon, status, brand, marketing, customer
Introduction:
In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and emotional ...