Analysis of consumer behavior
Introduction
The USA can be described as a highly motorized society given that most individuals use motor vehicles as their preferred means of transport. Every year, about 200 new models of vehicles are manufactured by car manufacturers and marketed to the ever dynamic US market. The choice of a certain model of a car is dependent on the preferences of the individual in addition to their needs. There are other factors that come into play such as fuel consumption, price and the type of travel that the individual engages in. research has reveal that in the USA, different models dominated different ...