Abstract
This paper explores three articles dealing with the issue of the exploitative ethical issues in target marketing. The paper examines the ethical questions, the target groups susceptible to exploitation and how they are exploited and evaluates the regulatory mechanisms recommended by the three articles that are needed to provide solutions to the ethical issues raised in consumer marketing.
Target marketing can be an effective strategy which can be used by a business to increase its market share and ultimately its sales revenue. However, this becomes exploitative when the business targets a particular group of customers with harmful or potentially harmful products, ...