Launching new products to market is a prerequisite for acquiring a competitive advantage. Product managers are faced with a very huge challenge in bringing world-class products to the market in time. This builds up pressure on their line of work which is brought about by factors such as the accelerating rate of technological development, improved mass communication, intensified competition brought about by maturing markets and globalization, fragmentation of the marketplace due to the change in demographics, shorter product life cycles and the escalating cost of R&D. Companies are required to master their product strategy that separates enduring success from failure (Hsu, 2013).
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Commercializing Research Papers Samples For Students
2 samples of this type
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Genetic testing also known as DNA based test, involves direct examination of DNA molecules to test for genetic disorders and diseases (Gene testing, 2010). According to the Human Genome Project Information (2010), Genetic testing can be used for various reasons to include:
- Identifying people who carry one copy of genes causing diseases such as Huntington’s disease.
- Pre-symptomatic testing of adult onset diseases/disorders such as Huntington’s disease
- Forensic testing and determining paternity.
- Newborn screening and pre- natal testing.
DNA stands for Deoxyribonucleic acid, and these are chemical Data bases ...
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