Introduction
The American Civil War stood out as perhaps the most catastrophic historical event in the history of the United States (US). The sheer propensity of the armed conflict between Union and Confederate forces resulted to more than 600,000 deaths of soldiers from both sides – a number that rendered en masse military recruitment and conscription. The pressure to reach victory was strongly felt among the ranks of Union and Confederate forces that both sides did not hesitate to advertise their need to reinforce their respective regiments. Posters, perhaps the most sophisticated and effective advertising means at the time when the ...