Introduction
Art and design discipline is struggling to bring together the role of design as a catalyst in a consumer driven economy and its position in planning and implementing lifestyle-sustaining businesses. Designers have a potential to produce products and offer services for social good. However, a gap exists between this potential and callous consumerism. , asserts that consumerist communities devote nearly all of their time, energy, and resources to ‘consuming’, which according to the business men and women is seen as something good.
(Cross 2001, pp. 49-55) defined cconsumerism as a personal belief that one’s wellbeing and pleasure depends significantly on the level of ...