Consumers Research Papers Samples For Students

Abstract

The research focuses on how emotional appeals in advertising impact consumer-based brand equity. In order for a firm to efficiently communicate emotional appeals to consumers, the firm must have emotional intelligence. Emotional information management ensures that emotional intelligence can be utilized effectively in organizing consumer desires. The research demonstrates that innovative companies create emotional bonding with consumers leading to better consumer-based brand equity. This study examines both positive and negative emotional appeals in the context of emotional information management and how it relates to brand awareness, brand associations, perceived quality, and brand loyalty.
Key Words: Emotional Appeals, Consumer-Based Brand ...

Description of what food labelling is to supermarket chains and to manufacturers and how / why different for these two stages in the supply chain.
Pepsi Company is a giant drink manufacturer that has branches all over the globe. The firm has effectively practiced food labelling in its drinks. The firm has advanced more information on food labels in relation to nutrition. Even though the company has improved its food labelling policy, I feel that there are more the company can take to improve its information on the drinks it sells. The increase in the food label usage has ...

Energy, especially electricity, is important for economic development. Electricity plays an important role toward economic growth as it is essential in using pieces of equipment that is used for the manufacturing processes of various products (ESMAP 8). The increasing population and expanding economy contribute to the increase in the demand for electricity. Currently, china is the major consumer of electricity. However, the electricity produced in this country is not enough to supply its needs (“Global Energy”). The economic progress could not pursue if there is insufficient amount of energy that any country could use.
Electricity shortage can happen ...

Introduction

Problem Statement
Underdeveloped markets are far behind the developed markets when it comes to the acceptance of technological advancements. The size of the underdeveloped market is huge, and there are great opportunities for growth in such markets. Technology Acceptance Model (TAM) is a theory of information system that shows the pattern in which the users can accept using technology that can be applied to undeveloped markets to determine the acceptance of new business models.

Research Objective

The paper aims to discuss the TAM theory and develop an extension to it for underdeveloped markets.
Purpose of Study
The extension of TAM model ...

Executive summary

The report looks into how business in the fast foods industry maliciously entices consumers into buying junk foods despite their effects on the people. The research found that businesses are increasingly using unethical marketing practices to boost their sales at the expense of the people’s health. Additionally, it also seeks to pinpoint the main reasons why businesses take such actions in a decent civilized society where the rights of the people out to be understood and respected by everybody. Is also seeks to investigate and explain why children have been an easy target for unscrupulous businesses in the junk ...

Arguably, businesses and doing business has tremendously changed today. The digital era has led to an accelerated range of branded services and products, as well as consumerism. The manufacture, producers and businesses advertise their services and products by employing the digital media, which include cell phones, electronic billboards, internet, as well as celebrity endorsement. One of the prominent way of marketing during the digital era is the e-marketing. E-marketing complements entire marketing strategy that is perfect, and at the same time offers advertising opportunities that are proven and is in a position to take the marketing process to the next ...

Business Ethics are principles that determine how a company behaves and how it influences its decision making process. A company should be morally responsible to the consumers, employees and the environment. This is especially essential in the modern context where the consumers are much more informed and knowledgeable. This paper shall undertake a study of the L’OREAL Company. It is the paper’s consideration that the company ranks as one of the best player in the market. It is imperative to appreciate that other than merely serving its customers with products, the company equally considers other issues that go a long ...

Keller Advertising Agency is one of the dominant agencies that have dominated the advertising market, due to its diverse client portfolio and the solid purchasing power in all the chief mass media formats. Our company has been handling various advertising campaigns of blue-chips companies. Chief international clients have chosen us as their advertising partners in the global market. These connections and emphasizes our well balanced client portfolio and the level of credibility they have on us. Our company has consistently maintained a big share in the mass media formats in most countries especially the television which bears the biggest volume ...

Market Analysis

Company: EMWATCH INC. is a manufacturer and seller of multifunctional wristwatches. Its product is based on integrative technologies that enable the watch to support multiple functions such as camera, mp3 players and cell phone in addition to providing the traditional function of a watch – telling time. The company relies on the uniqueness of its product to compete in the mid-range wristwatch market. The design of the product as well as its marketing strategy is developed personally by the company’s top management. The company’s mission and vision statements focus on adapting state of the art technology for their products and ...

Abstract

With the rapid growth of e-commerce and changes in consumer behavior, the importance of efficient digital brand building has come into a sharper focus. Marketers are in constant search for effective methods of brand developing and promoting. This writing reviews the literature on brand marketing, analyzes the modern tendencies of brand building and proposes the best digital opportunity for leading brands relying on their effectiveness for digital marketing.
Key words: E-commerce, brand building, Internet, customer value proposition, operating model

Aim

Objectives
- Review the literature on brand marketing and analyze the modern tendencies of brand building.
- Study ...

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Introduction
Proper nutrition is essential for protecting and maintaining the health of every person. Food consumption is a primary way to gain nutrients; with that, proper nutrition lies on proper practice of food consumption. Therefore, it is important to note the kind of food taken for consumption if one is to practice the ways of proper nutrition. A careful examination of the kinds of food taken for consumption is essential for taking in the right nutrients.
In contemporary times, food production has imposed a significant effect on the nutritional factor of ...

Introduction

Customers and businesses have realized that flexibility in communication is among the best ways of reaching out to each other. The need for improved relations has contributed to organizations changing the way they do business in efforts to accommodate interactive platforms for responding to customer inquiries in real time. Online marketing is key to promoting effectiveness and efficiencies of how goods and services are offered to customers in ways to improve brand and customer loyalty. Among the major benefits offered by online marketing is the ability to easily reach out to global markets without incurring many costs in advertisements ...

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Introduction

Though the behaviour of consumers is dependent on different factors, the cultural dimensions appear to have considerable impact on the decision making process of people. As the beliefs, values, perceptions, morals, principles, customs, etc are derived from culture, the consumer behaviour or buying patterns are expected to have strong influences on the different dimensions of culture. According to Marsiglia (2010, p. 1) the “cultural value systems” seems to substantially influence the activities of individuals and so people from different cultural backgrounds or nationalities show variations in their buying behaviour. Consumers from similar cultural background seem to display comparable ...

Modern technology, especially the internet, has made monetary transactions easier for consumers. When it comes to business- to-consumer (B2C) transactions over the internet, trust becomes the key factor. The success of this business model rests in the foundation of trust. Therefore strong trust management is essential to the viability of this industry domain.

Trust is the foremost factor when it comes to business and services. Especially when it comes to Business-to-Consumer services also known as B2C. Today there are numerous websites that have a lot to offer to consumers worldwide. The foremost factor that surfaces when it concerns such services is ...

Abstract

Social media is changing the world marketing in various ways. Companies are using the social network to reach a broad range of customers. This paper defines social media and social marketing terminologies. Social media is any online platform where people can connect with friends, share pictures, photos, and messages either openly or through private messages. Social media marketing involves creating web traffic or attention on the social media platforms. In this regard, the traditional approach to marketing has since become less efficient. More people trust information shared on the social media just as they would to a word of ...

1. Executive Summary

Recently, the Hong Kong’s population is characterized by a large and growing segment of young and affluent consumers as they have plenty of disposable income to spend on alcohol beverages. With the widespread westernized drinking habits by the young and affluent Hong Kong population, the demand for beer is expected to rise steadily. Furthermore, the established social scene in Hong Kong is characterized by restaurants, pubs, night clubs and other social gathering venues, which constitutes an ideal starting point for the international brands looking to enter a new market. Thus, the Hong Kong beer market is extremely ...

Abstract

The above paper seeks to explain the significance of celebrity endorsement in marketing and its rationale in enhancing brand awareness. However, the paper indicates that celebrity endorsement may have a negative or positive influence on consumer behavior. The paper starts with an introduction to the significant use of celebrity endorsement in advertisements. The paper then indicates the application of the concept in integrated marketing and how it is used as an effective tool to enhance communication. In a different section, the study suggests the importance of celebrity endorsement in influencing consumer behavior with a warning that efficient management of ...

EMPLOYEE DILEMMA ON EITHER TO USE BUSINESS ETHICS OR MORALS

Lisa Klein is an employee who is loyal to her company but feels it is morally wrong to let the consumers of the company’s product to continue suffering in her silence. It is also wrong from business ethics to expose you company to the customers or the authorities without first informing the company of the mistake committed. Also, it is the moral responsibility of the company to protect its consumers from using harmful products.
Lisa Klein’s dilemma lies in the fact that she understands the lethal effects posed by the chemical used as an ingredient by ...

Introduction

In the advent of technology, many companies are engaging in international business. International markets present lucrative opportunities for companies where domestic markets are mature or saturated. However, international business also presents a challenge as the laws governing contracts and sale of goods vary from country to country. It is fundamental for all business managers to understand the intricacies governing the sale of goods and contracts in order to avoid the legal burden and negative publicity associated with breach of sale of goods contacts. Legal proceedings take time, are expensive, and bring bad publicity to the company thus should be avoided ...

Introduction

The decision to either shop online or offline depends on the consumer preferences based on a variety of factors. The challenge to the online industry is to ensure that the supply chain is satisfying the demand chain, therefore, enhancing its efficiency. The amount consumers who are willing to pay for the services depend on how they become satisfied with the services that are provided for by the offline or the online industry. Since the online industry in a recent development, it has to apply new selling and branding techniques to convince consumers to buy from them. Proper considerations have ...

Tables of Contents

Introduction3
Research3-5
Findings5-6
Human Failures7-8
Context8
DRM Technologies and Methods8-10
The Security of the Cloud10-13
Conclusion13-14

References15

Society and Digital Rights Management
Recent decades have seen digital technology and digital media transform the entertainment industry and society in general, particularly as a result of on demand streaming and the introduction of mobile applications. But as this transformation has taken place, media corporations have been confronted with a significant problem revolving around the need to protect the security of their copyrighted materials. It is essential for these businesses to be able to easily and quickly deliver their media to the consumer ...

Introduction

Advertising makes products known to consumers and the only way to ensure that an advert reaches the right audience is assessing the needs of a market before coming up with products that would satisfy those needs. This involves a number of advertising strategies that need to be taken into close consideration. In most occasions, corporations choose to advertise their products with the view of informing their targets markets of the importance and the advantage these products have over others that may satisfy the same needs. However, such corporations do not give much weight to the fundamentals of advertisements which include clarity, ...

In the current business environment, marketers face the particular challenge of managing different consumer tastes and preferences in relation to the products and services offered. The over-saturating marketing initiatives, and consumer hesitation and guarded behavior play a great role when it comes to achieving marketing goals that enhance long-term brand loyalty and customer attractiveness. Several environmental stimuli influence consumer behavior, but the psychological influence plays the most important role because of its association with marketing communication and consumer interpretation of brand and service value (Chiu, Hsieh, Li & Lee 1682-1683).
Weight Watchers Company has a growing presence in South Africa. The ...

Consumer psychology is a branch of social psychology that deals with the market behavior of consumers. It involves studying the preferences, habits and customs of, various consumer groups. It seeks to find how individuals, groups and organizations select, secure and dispose products and services. This field of study is important when it comes to designing adverts and coming up with new products (Bettman, 1986). This study attempts to understand the decision-making of the buyer by studying the characteristic of various consumers such as demographic and other variables to understand what people want and how they address their needs. The influences ...

Business Ethics and Legal Issues

Abstract
The gist of this paper is to investigate business ethics and legal issues, and how they shape business activities in the marketplace. When a firm becomes large enough it can easily gain monopoly power in a given market. Monopoly power may bring ramifications both to consumers and other smaller competing firms in an industry. The paper analyses dynamics in business environment basing argument on the analyses of two cases: A large pharmaceutical firm preventing smaller firms in the industry from introducing cheaper substitutes of its drug into the market, and the effects of a merger of two giant telecommunication companies. ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

“Food Advertising and Marketing Directed at Children and Adolescents in the US”

Mary Story & Simone French
Mary Story and Simone French raised certain important issues in the study devoted to the analysis of food advertising and marketing aimed to govern the opinions of children located in the United States. The authors stand to the position that the companies treat adolescents and children as the major partners in the promotion of the food or relevant goods in this industry. From this perspective, children become the primary objective for the managers of the companies that concentrate on understanding of the needs of these children and this interest. Meanwhile, children are believed to have ...

Marketing

Introduction
The Canadian Wireless Telecommunications Association represents the majority of the wireless communication industry in Canada with members ranging from wireless data and voice service providers to global smartphone brands. In order for the organization to better represent the telecoms industry to consumers in Canada, a market research of the top smartphone brands was conducted to determine the current market conditions of the three smartphone brands namely iPhone, BlackBerry, and Nokia. The analysis of the three brands involves gathering important information about including financial performance. In addition, the study will also determine what the customers are saying about the ...

Introduction

One of the most fundamental, yet critical elements of effective business strategy is to continually facilitate organisational growth and expansion. In fact, the general consensus among business professionals is that a firm that is not growing is actually shrinking due to the prevailing ferocity of the competitive marketplace and continuous economic development of the international business landscape. As such, today’s organisations have had to place tremendous focus on promoting and facilitating business expansion in order to ensure firm survival. For smaller firms, the prospect of seeking organisational expansion may not seem so difficult. In particular, smaller firms have a great ...

Introduction

Hawaiian Telcom Corporation is a local exchange carrier specifically dealing with telephone services to the state of Hawaii. The corporation was founded in the year 2005 by the Carlyle Group but currently owned by Hawaiian Telcom Holdco Corporation. The company is a succession of Verizon Communication that sold its assets to the Carlyle Group.
Hawaiian Telcom Corporation serves the larger Hawaiian market by telecommunication services. It provides a wide range of customers, business entities and sometimes engaged in wholesale communications services to the Hawaii state. The company specializes on the internet series through its Fiber Optics, DSL and Dial-Up services. It ...

1. Introduction
Globalization is an issue that influences almost all nations across the globe. Perhaps globalization could be considered as the main channel and means for converting this diverse and multicultural world in to the concept and context of global village. Though the world nations are different from one another in multifarious aspects, the possibility of integrations mostly at social, political, cultural and economic realms has been explored through globalization. There appear lot of ambiguity associated with globalization and its multidimensional impacts and so the possibilities for misinterpretations are myriad. Globalization is sure to bring about major changes ...

Introduction

The use of the term social commerce can be traced to the year 2005 and has risen to become one of the most commonly articulated typesof e-commerce. Companies are currently ripping millions of shillings from social commerce. In 2008, for instance, Dell reported that it had experienced more than one billion worth of sale through the use of tweeter commerce (conventionally called T-commerce). Successful social commerce sites are known to have two main characteristics; be able to integrate social media and buying capability and also to fully utilise major advancement in technology. This is what gives social commerce an ...

Introduction

The brand according to several articles is the reputation, the impression and the ideas that people have towards something or someone. Branding is therefore the art of enhancing and changing the latter. Advertising on the other hand is the availability of technique to those attempting branding. There has been rare creation of an aura with the use of advertising by talented brands such as coca-cola. They create brands using stores, products, user experiences and services. Many people therefore consider advertising to be a blunt instrument. For advertisement to take place there must be a brand. Branding effects consumers and advertising in ...

With the introduction of computer internet services, suppliers have developed new online shopping systems aiming at increasing business transactions. Consumers can actively involve themselves in business transactions any time and place and buy goods or services. Increase in the number of internet users should lead to increase in online purchasing by consumers. However, this is not the case and several factors have contributed into a decrease in on-line purchasing methods by consumers.

First, most people believe that cases of fraud and theft of credit cards comes from online shopping. Some online shopping methods require consumers to give out their credit ...

Abstract

In this age of globalization and digital media, companies with innovative marketing strategies and tactics have been able to maintain and sustain the brand’s equity in the eyes of the consumers in a profitable manner.
In view of the requirement of the project, the brand selected to study a consumer’s loyalty factor is ‘Apple Inc’.
The target segments of Apple are the millenials who are more into technology and also those demographics who are able to pay the premium price for the phones, the strategy of Apple to create a brand niche in the minds of the ...

Abstract

Food safety remains a serious issue in public health. Foodborne disease is the main threat to public health. It occurs when food gets contaminated with pathogens and is then ingested into the body. Food contamination occurs when there is a flaw in the food handling process that allows food to get into contact with the pathogens. Many efforts have been made to deal with food contamination. However, the food industry still faces many challenges some of which are emerging challenges. The dairy sectors are one of the sectors in the food industries facing numerous challenges. Nevertheless, it is one ...

Introduction

Food and beverages that sustain humankind are the driving force of human life. All human activities are directed towards getting food to eat and beverages to drink so as to live a healthy and happy life. As human civilization grows and develops, the need for more food and beverages increases and at the same time, the need to know about the quality and content enhances. The need for more food and beverages increases with the constantly growing human population. Hence, the food security is a great concern. Also, the increased awareness about health and happiness, the food security assumes added significance ( ...

Starbucks started its operation in Indian market in year 2012. Starbucks is an emerging brand in Indian market dealing with various challenges.

Research Question:

The research study will explore how Starbucks can effectively deal with the challenges faced in Indian Market.
Research question is: How Starbucks can become top coffee player in Indian market.
Importance of the Question for Starbucks:
The question is very important for the company because India is second largest populated country in the world. Indian economy is emerging and market has huge potential in terms of growth, and availability of target market. All multinational ...

Executive summary 3

Introduction 3
Summary of the research 4
Research analysis 5
Pros of online retailing to the company 5
Cons of online retail to the company 6
Recommendations and justification 7
Conclusion 7

References 9

- Executive Summary
Globalization of commerce and the continuous technological advancements in recent years have widened the market base for many producers. In an effort to reach out to this large consumer base, there has been an upsurge in the level of marketing innovations. One of the key innovations that have been realized is online retail. For the purposes of ...

A consumer is a person who buys goods and services that are available in the market for his personal use in the end. Every customer has a particular taste in certain products and services. The interest of consumers is usually his or her willingness to buy products and some services in relation to their pockets. A consumer buys a product with the main aim of fulfilling the particular need that they have to maintain a certain status and could be to buy a present. The propensity to buy a product or to need a service increases with the nearness to a festive season, a birthday, an anniversary, marriage ...

Abstract

The main purpose of an organization is to create an image in the minds of the consumers both of the organization and the products and services that they provide. To be able to create a presence, how an organization communicates with its target market is if paramount importance.
The most common mode of tools to communicate with the consumers is through the Promotional Mix of Advertising, sales promotion, public relations, personal selling, and direct marketing.
Key Words: Advertising, Promotion, Sales, Integrated Marketing Communication (IMC)
MARKETING COMMUNICATIONS

Marketing Communications

Introduction
The basic essence of marketing communication for organizations is ...

Consumption and Citizenship as it existed in the U.S. between 1930s and 1970s - Lizabeth Cohen

Introduction

Lizabeth Cohen’s monumental book clears any lingering doubt on the legitimacy of the consumer history. According to Cohen, Consumers’ Republic refers to an economy, politics and culture built on a strong belief that through mass consumption of goods, prosperity and a greater degree of democracy and equality will be achieved. Through her book, Cohen gives an account of the developments in the consumer and the marketplace since the 1930s. She describes the intersection between commercial lives and other various domains in surprising ways. By so ...

Advertising is an aspect that has been embraced in marketing for many decades. This implies that there are numerous advertisements around the world. This puts an extra requirement to companies to identify ways of advertising their services and products to make them shine beyond others. Many companies have resulted to use of celebrities especially popular athletes as the spokespeople to assist in promotion of their products through advertisements. Undeniably, athlete endorsements are a positive way to promote the products of companies through advertisement, which helps companies to achieve competitive advantage in the marketplace. The athletes are taken to have substantial ...

Based on the “What's Hot in 2012” of professional chefs, who are also members of the American Culinary Federation, by the National Restaurant Association, it seems that the top center of the plate trend this year is nutrition ("Restaurant.org"). In the survey, nearly half of the items, particularly the top 5 main dishes/center of the plate, which includes produce, are related to health. Additionally, in a National Restaurant Association survey in 2011, 73% of claimed that unlike two years ago, they try to eat healthier food when eating out.

Offering More Choices

When it comes to calorie count and portion size, many restaurants ...

Introduction

Integrated Marketing Communications (IMC) is a strategy used to brand communications whereby different aspects are put together to form a flawless occurrence for the customer and are offered with a related pitch and style that literally strengthens the brand’s foundational message. The main goal of an IMC is to make all the modes of a marketing communication work together as an amalgamated force and not allowing each one to work in segregation (Clow, 2007). This will ensure that the cost effectiveness is maximized. Some of the aspects of IMC that will be discussed in this section include: advertising, direct marketing, sales promotion, ...

Management Final Paper

Management Final Paper

Coca-Cola Company is a multinational beverage corporation based in the United States with its head offices in Atlanta, Georgia. The company is known for its wide range of non-alcoholic soft drinks and beverages concentrates and syrups (Coca-Cola, 2013). Coca-Cola Company was started by a pharmacist John Stith Pemberton in Columbus, Georgia. Coca-Cola Company is the world leading beverage and soft drink producer and distributor controlling several stores and distribution agencies. The company is in over 200 countries (Coca-Cola, 2013). Recent reports of the company indicate the Coca-Cola Company products are consumed by very many people worldwide daily. In ...

Market Plan for the establishment of All round Fashion Company

Company Background
The company to be formulated will be referred to as All-round fashions, which will be providing apparel and accessories to several consumers in USA and foreign markets. All-round fashion will position itself to the location, residential and social activities of its target market. The company will be a partnership with Mc Coy fashions to enable the business ‘expand’ from already existing customers. The merchandise will be purchased according to customer focus and the company’s mission of outfitting all consumers according to their demands.
The company intends to have 2000 employees in USA and additional 1000 ...

Ocean Spray’s Market and Expansion Preparation

Part I: Geographic Expansion and Message Development
Ocean Spray plans to expand and launch its well-established brands into the European market. Some problems arose with the problem mainly with regard to the unfamiliarity of cranberry juice to and the preference of box packaging over bottles by European consumers.

Information needed

Since previous market research has been done, the results of these will be needed especially those related to the concerns about the acceptability of the product and packaging. In addition, findings from secondary data on the juice market in Europe that would include demographics of juice consumers and non-consumers, competitive ...

Trade Marks Question

Intellectual properties have proved to be of importance in our day to day activities, especially in the business environment. The law of various countries has done a lot to ensure that the law regarding intellectual property is not tampered with (Bently 2009). The concept of intellectual property is however not understood by many people. It is therefore good to know the definition of this term in order to understand this concept. Intellectual properties are rights that are exclusively given to a person who owns assets that are intangible in nature. Examples of intellectual properties include trademarks, patents and copyrights. Trademarks are ...

Introduction

The effectiveness of advertising can be difficult to measure because there are so many different ways that advertising can be considered effective. Whether or not the advertising is effective also depends on the needs of the advertisers. Traditional metrics include sales, brand awareness, and a positive attitude toward the brand (Brenner, 1972). There are a lot of elements that can increase or decrease advertising effectiveness, including the media used to present the advertising and the type of message. For example, some messages are humorous, gender biased, creative, and multicultural.
Modern advancements in technology have made digital media a huge part of ...

Couse

General Literature Review
Branding of products involves itself with more than just retailing in the market segment. It is a series of positioning oneself to the customers in the market scene. This allows the customers to determine and affirm the correlations between the firm and the consumer. All consumers are brands oriented; their consumption patterns dwell mainly on the branding of its products. Consumers seek to purchase the brands from different producers and not necessarily the product; this is due to the nature of the rationality of the consumers. This gives them the maximum level of satisfaction on their ...

Company Description

Aloe trademark will be a valuable asset for the business. It is important for building the necessary public goodwill and brand reputation in the company products. The trademark is “Latex”. It is a descriptive mark representing that the products the company sells contain aloin. Aloin is the plant content in pericyclic cells of Aloe Vera plant that makes Aloe Vera a medicinal plant (Wyk, 2011). The color green will be the package design mark. This color is the best for the marketing activities of the company because green symbolizes nature and health. Aloe Vera is the main company ingredient, and it grows ...

Introduction

Packaging is a critical factor in the marketing of a product, as it is in essence the covering that the manufactured goods comes in. the customers go to a store after all the advertising and promotion and select a product based on its casing, the smell and the touch. They have no idea what is inside or what the package really contains. Therefore, all marketers and business enterprises need to ensure that their packages are attractive and get the attention of the customers when it is displayed with other products used for the same purpose. It should draw the customers to your product ...

Introduction

MasterCard Incorporated is a multinational financial services provider listed on the New York Stock Exchange. MasterCard provides electronic payment cards and other financial services for banks in the United States and around the world. This report will focus on the business environment within which MasterCard operates and how its internal and external environments interact to define its current status as financial service provider. This will include the company analysis which will be an inquest into the internal elements of MasterCard and its activities. The competitors and competition processes faced by MasterCard will be considered. Then the research will provide ...

Introduction

The John Hopkins hospital is a premier teaching and research-based institute base in Baltimore, Maryland, USA. It was founded in 1889 by John Hopkins. It is one of the leading hospitals in the US known for its strong scientific and innovative background in multi-special therapeutic areas (Pronovost, et al. 2013). It specializes in neurosurgery, cardiology, endocrinology, and paediatrics. It is one of the only institutes in the US to have a full-fledge medical college that houses students from 30+ countries. The quality of care and management at John Hopkins is of the highest standards are recognised globally.
Quality Measures ...

Abstract

Global firms such as Toy “R” Us Inc. have to content with several factors that shape their operations among them political, trade and economies, quality and safety as well as cultural factors that determine the uptake and performance of their brands in varied market segments. Each of the identified factors needs careful considerations if the multinationals are to make successful penetration into desired international markets. Understanding cultural values and norms is important since acceptance of any product is determined by the ability of the firm to understand consumption habits of foreign consumers. It is also appropriate to comply with ...

Abstract

Shopping is one of the most important parts in our daily life. We, as consumers, shop almost every day, whether it is a quick stop to the seven-eleven down the corner, or a family shopping in a large store like Wal-Mart at the weekend. From our perspective, when we plan to shop, all we want to consider is what we are getting and how much those items cost. On the other hand, as the suppliers in the shopping chain, the owners or investors of the stores have much more to consider when, where or even which kind of store ...

Business to Consumer (B2C) E-Commerce

Business to Consumer (B2C) E-Commerce
One of the types of e-commerce is the B2C e-commerce. It is the most developed form in the e-commerce. It refers to the applications that offer an interface from businesses to the consumers directly. The example of the application of B2C is the retail website presenting the business’s products and services that can be sold to consumers or purchase by consumers directly like www.amazom.com (Sun & Finnie, 2003).

B2C involves various elements like cataloguing, planning of orders and generation, estimation of costs and pricing, fulfillment of order and delivery, maintenance of products, category management ...

Branding Strategy

The brand name for the company will be “Texas Vegetable Trans-Mobile Stand”. This name has been chosen to encompass the geographical area where the business will operate and the services it will provide. The business will operate within the Northern Texas and the surrounding regions which can easily be accessed. The services will be to provide door to door delivery of vegetable products; hence by using the brand “Texas Vegetable Trans-Mobile Stand”, the prospective customer will be able to predict the products provided by the company and the geographical area within which it will operate (Keller, Parameswaran, & Jacob, 2011). ...

Design and Functionality

Introduction
A suit is the modern gentleman's armor. There are many intricate facets of a suit that a company has to consider while crafting such an essential garment; mainly, its functionality. Today, the designers and producers of sportswear focus not only on the attractiveness of their clothes but also on the functionality of the apparel. The demands for this type of clothes has been elevated with the customer’s sophistication, increased competition in the market, the popularity of sport and healthy lifestyle, and the desire to combine comfort and functionality. Sportswear has become a necessary attribute for the sportsmen, ...