Introduction
The success of any business in this century relies on the strength and uniqueness of its business strategy. A company’s corporate culture determines the way it manages its business arms such as human resource, sales and marketing and finance. Common aspects of corporate culture include the business environment, corporate values, rites & rituals and the organizational culture. Every company runs its operations on the basis of a certain culture that is unique to the organization. Companies whose management and employees clearly understand and abide by the company’s culture often succeed. In such companies, all stakeholders perform their duties in ...