MARKETING PLAN
MKG1200: Marketing
Part1: The World of Marketing Worksheet4 Mission Statement..4Objectives4SWOT Analysis..6External Environment7Economic:7Legislative:..8Social Trends:8Political:..9Ethics9Part 2: Analyzing Marketing Opportunities Worksheet9Target Market Segment..10Product Positioning..12Marketing Research.12Part 3: Product Decisions Worksheet13 Product Issues..15Brand15Packaging Issues..16Product Life Cycle Issues16Service Quality Issues..16Part 4: Distribution Decisions Worksheet16 Method..17Distribution Facilities..17Web Site Strategies..18Part 5: Promotion Decisions Worksheet18Objectives..18Media.19Public Relations Activities20Sales Promotion Tools.21Sales21Part 6: Pricing Decisions Worksheet21Strategy.21Price Comparison21Implementation22
The World of Marketing Worksheet
Business Description
Masaeco is an art and craft shop along with a coffee shop all offering a unique taste of Filipino culture and delicacies. The cornerstone of the company’s business is high quality products that create a unique customer experience. We source arts and crafts ...