Dunkin Donuts Research Papers Samples For Students

Dunkin Donuts Product Launch Plan

Product Description

Dunkin Donuts is undoubtedly one of the leading and largest producers of coffee and baked goods chain of companies. With an estimated 5,500 retail outlets specializing in the sale and distribution of doughnuts and coffee, Dunkin Donuts daily serving output averages 2.7 million coffee cups of coffee and 4 million doughnuts. Additionally, the Dunkin Donuts is known for its rich product portfolio that comprises of a diverse variety of doughnuts and extended range of bakery products (Dunkin Donuts, 2012). Bagels, muffins, and munchkins donut hole treats are some of the extensive range of bakery products available at ...

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Starbucks Strategic Analysis
Introduction
Starbucks ranks 45th on the Forbes list of hundred most innovative companies and 52nd on the list of worlds most valuable brands (Forbes, 2015 a & b). This is no small achievement considering the size of the corporation and its level of expansion. At last count in 2015, the corporation boasts of 22519 stores in 66 countries around the globe in which they offer a variety of products ranging from coffee to beverages to ready to drink delicacies. For an organization of this size, sustainability of product quality and service quality is an ongoing challenge. In ...

Starbucks brings the expression of Europe into all the corners of the world. The refinement, tastes and the whole culture of the ancient Italy or France catches life in the Starbucks coffee shops. Its marketing strategy is oriented to attracting people who are willing to try out the stylish European experience, and consume the natural coffee, extracted from whole bean coffee, which makes it a white collar, luxury brand. Starbucks offers not only a coffee and a donut; it serves a full sensory experience, making it into a lifestyle. People who come to Starbucks are there to communicate, to work, to relax, to listen ...

Company description

Dunkin Brands Group is a Delaware corporation dealing in the business of ice creams, baked goods, bagels, muffins, breakfast sandwiches, and hot and cold coffee, among other products. It franchises quick service restaurants all over the world. The company was founded in 1989 when Allied Domeeq Quick Service Restaurants acquired Baskin Robbins and Dunkin Donuts and organized the two firms under one name, Dunkin Brands Group, Inc. (Dunkinbrands.com, 2015). The company operated more than 18,800 distribution points in about 60 countries as at December 27, 2014 (Dunkinbrands.com, 2015). The company operates through its four segments; Dunkin Donuts-US, Baskin ...

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Financial Analysis: Starbuck Corporation
Our analysis of a company listed on US Stock Exchange is based on Starbucks. The concerned industry is of Speciality Eateries.

About the Company:

Starbucks Corporation is a leading marketer and retailer of coffee, having its outlets in 60 countries around the world. The stock of the company is listed on NASDAQ Stock Exchange with the tick symbol of ‘’SBUX’’. Apart from selling coffee, the company is also involved in tea, beverages and variety of fresh food items. Today, Starbucks is a leading and most recognized coffee brand in the world. The most popular brand of Starbucks, K- ...

Executive Summary

Starbucks is rated as one of the world’s most valuable brands, with global sales exceeding a whopping $17.01 Billion, the company engages in the manufacture and sales of coffee and tea, and operates in multiple segments, globally, that includes, Americas; Europe, Middle East, and Africa; China/Asia Pacific; Channel Development; and Other.
The target markets of Starbuck are Adults, Young Adults and Kids and Teens, with a focus on both genders, i.e. male and female.
The competitive advantage that Starbucks have against the competition is the status symbol and also the experience that the brand is selling and this ...

Abstract

The research paper evaluates the mergers and acquisitions activity of Starbucks Inc. to understand the impact of such activities on small and medium scale firms, and whether the large scale companies such as Starbucks Inc. are actually able to dominate small scale firms and benefit out of the acquisitions.
Our analysis revealed that Starbucks Inc. was able to generate a phenomenal growth through two of its latest acquisitions. However, we were cannot generalize the situation here as our research paper was based entirely on qualitative basis and we recommend the analysis to be performed on quantitative data for a ...

Planning at Starbucks

Introduction
Starbucks is a renowned coffee place and has grown exponentially over the last forty years. In 2007, Starbucks experienced a decline in their sales. This was largely due to growing competition from McDonalds, Dunkin Donuts, and other similar outlets. Starbucks unique selling point was in providing fresh coffee and convenience. It had special importance for its customers as it provided coffee and other breakfast items. However, with McDonalds launching their breakfast line and entering the coffee market there were more options available to Starbucks customers. By 2008, when Schultz gained control as CEO at Starbucks the company’s share ...

Consumer analysis

1) Demographics- The information about the population sizes, incomes the age structure, geographical distribution etc and future trends is easily available in official government population reports. In order to obtain this information, a survey of the existent secondary information/reports was conducted by the marketing staff at every Starbucks store to determine the nature of the demographics in every market (Andreasen & Kotler, 2003).

2) Psychographics- It is important to determine the values, beliefs, personality, lifestyles and interests etc, of the market, especially since this service is largely a lifestyle product. In order to determine these, personal interviews and questionnaires were administered ...