Introduction
Social media is an integral part of the marketing process for most businesses. Companies should adopt the trends that are available in the market to ensure that all customers are reached at any time of the marketing process. This paper will focus on how social media can be exploited by small-scale businesses to integrate to their marketing plans. The case study will be for Healthy Eyes Vision Center which is located in Texas.
Eye clinic background
The eye clinic deals with optometry and eye services. This is a private eye clinic that is located in two locations: Mexia, Texas and Fairfield which are ...