One of the most important communication tools to reach potential customers is advertising. Parallel to that the competition among big corporations these days is so severe that some are ready to cross the line of ethics and mislead their potential customers through advertising. Deceptive advertisements are created in such skillful way that customer although paying lots of money, feels that he made a good deal.According to the financial dictionary false/deceptive advertising is “Advertising that contains blatantly false or misleading statements, whether intentional or not.” (http://financial-dictionary.thefreedictionary.com)
Business Mantra also has articles reflecting the topic, where they define it as “Deceptive ...
False Advertising Research Papers Samples For Students
5 samples of this type
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Introduction
The research seeks to identify ethical issues relating to advertising, marketing, intellectual property, and regulation of product safety. The paper takes a position against drug companies using Direct-to-Consumer (DTC) marketing. The paper also determines who currently regulates the compounding pharmacies regulatory scheme and what the Food and Drug Administration (FDA) should have done and if they should be given more say and power over compounding pharmacies. Again, the paper determines whether the use of Colberian intellectual property by PharmaCARE’s would be ethical in accordance with Deontology or not, virtue ethics and utilitarianism. The paper analyzes how PharmaCARE protects itself ...
Global businesses are faced with ethical decisions they have to make every day. They have to decide the ethical principles the company will operate by in the area of human resources, accounting, marketing and advertising, manufacturing and production. There are steps that the management can take to ensure that the company operates well. A code of ethics should be introduced and the staff to be trained to understand the code and how they shall apply it in the work place. Managers should aim to affect the ethical climate.
Ethical challenges in Human Resources
In the area of human resources, the human resource manager has ...
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The Facts of the Case
The ethical issue in this case is predatory pricing, and the parties involved include both local and international retailers. Predatory pricing takes place in showrooms and online advertising media where retailers lower the prices of their products in order to attract and retain customers. This pricing occurs during advertisements as the retailers with monopolistic powers price their products at lowly as a strategy of driving the competitors out of the market. Predatory pricing creates barriers to entry for potential and new competitors since they cannot survive under extremely low prices without incurring losses. Most countries consider predatory pricing anti-competitive and ...
Introduction
Many companies often hide their trade secret with the aim of achieving an economic advantage over its competitors. The secret may comprise of industrial or manufacturing secret as well as commercial secret. The use of the trade secret by an unauthorized party is considered a violation of the trade secret, as well as, an unfair practice. The protection of trade secret may form a part of the general perception of protection depending on the legal system or usually is a case law of classified information. This paper is going to look at three scenarios in which some people may or may not ...
