Introduction
In a franchise business, an individual gets into contact with a business owner with a trade mark or trade name. For franchises to succeed, there has to be a level of mutual trust between the franchisee and franchisor. The franchisee injects an entrepreneunal spirit into the business that enables it to be a success. A new person in business wishes to use the known trade identity of the franchisor to conduct his business. He wants to reap the advantages of selling a product with recognition and great customer goodwill in the market place.
Through franchising, the franchisee seeks to reduce the investment risk by ...