The Business Context
As per the earlier discussions by the Senior Management Executives of the company, it has been decided to launch an 1100cc touring bike (country not specified).
Touring bikes has its own characteristics. A brief, about a‘touring bike’ the company is going to manufacture, will very much help in project planning. A ‘focus group’ by the design and marketing team with the prospective customers indicates that there exists no relationship between fast straight line speed and rider skill. In pure and simple terms bigger bikes have higher top speeds. Because they have more horsepower. Straight line speed is the ...