Gourmet Research Papers Samples For Students

Introduction

Marketing is one of the most important tools for business. In this era of consumerism most of the products vie with each other to grab the attention of the customers. Marketing is the basic avenue of reaching for a company to reach customers. Marketing creates an awareness of the product, educates the consumers about the benefits and anticipates the future changes required to provide a better product to the customers. Marketing is the very process of making anticipation about the demands, services and ideas for the products and making efforts to fulfill them (Ash, 2011). Good companies always create great marketing ...

Introduction

The turn of the century has witnessed massive changes in the business environment. Multinational Corporations have emerged and are doing business in vast locations of the globe. These multinational corporations have taken advantage of globalization and liberalized economies to expand their operations beyond continental and cultural borders. India, Malaysia, Singapore, China and similar emerging economies, commonly referred to as ‘Tiger’ economies, present excellent business locations for such globalized expansion. While such businesses appear to record massive growth, several challenges have come into play. For instance stiff competition, political influence, government regulation, cultural differences and dissimilar consumer behavior in different ...

Introduction

Starbucks Coffee Company is an American coffee maker headquartered out of Seattle, Washington. The company operates in 62 countries across the globe. Starbucks outlets serve hot and cold beverages, instant ground coffee, full leaf teas, snacks and whole bean coffees. Some of the Starbucks outlets even offer wine, beer and appetizers in the evening. Starbucks started its operation in 1971 and since then has grown to become a multinational. The net revenue for the company for the last year was 13.29 billion with a profit of 1.38 billion. The company plans to open its stores in more countries in the coming ...

Introduction

Kudler Fine Foods, renown for providing great wines and foods was established by Kathy Kudler in 1998. This was after Kathy Kudler found out that there was no gourmet food store that offered a variety of food stuffs. Therefore, with her strong passion for gourmet foods, and weary of traveling over long distances, Kathy established her first food store which was named La Jolla store. Kudler Fine Foods` visualize becoming a premiere gourmet food store from which shoppers will search finest wine, cheeses, meat, and produce. Kudler Fine Foods has continued aiming at satisfying its customers despite various challenges. To realize its ...

As the marketing director for GGI, it is my responsibility to implement a dramatic and large-scale rebranding of the company in order to increase overall sales and improve the brand recognition of the company. Given the strong, established housewares market that has already been established in the American economy, the Black & Decker appliances & housewares brand is the chief competitor to consider in order to penetrate said market. In this report, their brand recognition will be examined, as well as the branding strategies that GGI can use in their marketing project.

History is the primary benefit to Black & Decker's ...

Kudler Fine Foods: Marketing Research.

Kuddler fine food can be described a s a popular San Diego area gourmet food store with strong revenues. The main goals of the company have always remained to expand the company and increase revenues and profits. It is also important to note that not only is the food offered by the company popular revenue, but also a high calibre gourmet store in great demand. It is also important to note that the main reason why the company was established in the year 1998 was to fulfil the needs of completely stocked Gourmet food store in La Jolla neighbourhood. The company mostly specializes ...

Executive Summary

Green Mountain is one of the leading coffee brands in the highly competitive American coffee market. The brand was established in the year 19981 and quickly grew to be most popular coffee brand in USA by overtaking market leaders like Starbucks. Apart from offering world class coffee to its customers, Green Mountain also commits itself to the sustainable business practices. It procures a substantial part of its coffee seeds through the Fair Trade Coffee route. Fair Trade Coffee involves procuring coffee directly from the coffee producers and ensuring a good standard of living for coffee producers and coffee workers. America is ...