Study Program
The target destination chosen is Hawaii. It is ranked as one of the top ten tourist destinations in United States hence the need to investigate how this island is marketed. Hawaiian Islands can be divided into six islands namely Hawaii, Maui, Lanai, Molokai, Oahu, and Kauai. This content analysis sought to investigate how people, animals, land, and sea are used to describe Hawaii as a tourist destination. After reading about the island, a single website was chosen to provide different forms of advertising describing the different parts of Hawaii. The marketing material (pictures and text) used by Go Hawaii website was ...