IMPLICIT ASSOCIATION TEST FOR RACE
Abstract
The Implicit Association Test (IAT) measures human attitudes. Implicit attitudes are considered those judgments or actions of people that are automatic and the person has no idea what causes that judgment or action. The automatic action is a result of influences from societal beliefs. IAT is different from qualitative psychological tests for measuring attitudes because the measurement is of the cognitive processes of memory that cause a person to show a particular attitude automatically. IAT-Race was used to study racial stereotypes in an experiment to determine if the “Obama Effect” was observed. The participants were prompted to go to a web ...