Introduction
Lego Group is a company that is well established in the tradition of and lengthy history of customer loyalty. This is a major consideration that in the last 10 years, the company has been faced with considerable difficulties including the ever present rise in prices of crude oil. From an analytical perspective, this is the major raw material for the manufacture of plastic bricks. This equally includes the persistent influx of low cost toys with the possible speculation in regard to the future forecasts of the company that are not all that optimistic. Therefore, the past strategy of the company within ...