ABSTRACT
The term utility in economics is defined as the satisfaction or fulfillment an individual gets from consuming a certain good or a service. Utility is one of the major subjects used in understanding consumer behavior in economics. Utility of a good is usually expressed as a function of only the amount of that particular good. However, utility cannot be measured quantitatively and therefore it is a subjective concept depending on each individual. Some economists have argued that utility can be measured in utils but this unit of measurement is not quite clear and also it is not recognized universally. People assume the larger the ...