KFC Research Papers Samples For Students

Section One:

The following articles were reviewed:
(2010). The Marketing Society, Retrieved from https://www.marketingsociety.co.uk/sites/default/files/thelibrary/marketing excellence 2 KFC case study.pdf
Dupre, E. (2013). P&G solves diaper dilemma with qualitative research. Direct Marketing News, Retrieved from http://www.dmnews.com/pg-solves-diaper- dilemma-with-qualitative-research/article/322357/
The two articles chosen had something in common, which is, in both cases the companies that undertook the qualitative research were losing market share and needed to find out why this was the case.
In the first article from the Marketing Society (2010), a case study was outlined which described how American fast food restaurant chain KFC was losing market share. The ...

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The Age of the SME

Several studies have been conducted to investigate whether the age of an entrepreneurial SME affects its success, and if so, how. Nunes, et. al. (2013) concluded that both age and size restrict the growth of young SMEs, yet do not seem to affect older SMEs in the same way. This is presumable because an older firm has grown in size since its inception and/or has acquired adequate management experience to navigate difficult times and environments.
This same study also identified two more factors that are limiting for young SMEs, yet not so for older enterprises. As ...

Abstract

This paper is on the fast food industry of United States. The first part of the paper will include the advantages which customers get while consuming fast food and how it is important in people’s lives. The second part of the paper will discuss the disadvantages of consuming fast food and how it is affects the society. Finally the paper will be concluded with a common ground over this issue.

Introduction

Fast food or Junk food is a term which is a debatable topic in context of today’s America and its society. The debate is between two groups, the first group ...

Rebranding is an expensive process for any company and the reasons for pursuing the activity are often as obvious as they are illusory. Often times a new logo, new packaging, etc. are introduced just to give a boost of renewal to the product or service. In such cases, the graphics design is enhanced or upgraded according to the latest trend and technology, making subtle changes to the existing design. But there are times when a brand, after decades of maintaining the same logo and brand identity would go for a complete brand re-invention or re-logo. In such cases, it is not as much ...