Loyalty Research Papers Samples For Students

IMPORTANCE OF CUSTOMER SATISFACTION IN AN ORGANIZATION

Importance of Customer Satisfaction in an Organization
Introduction
Customers are one of the most important people in any organization. Customers are a key resource that significantly determines the success of an organization. Customers refer to the individuals who purchase an organization's products. Therefore, customers have to be at the center of every decision that is made by an organization. For an organization to have any hope of prospering, it must ensure that its customers are satisfied. This is the reason why many business organizations place customer satisfaction at the helm of their goals and objectives. Customer satisfaction in ...

Born in 1969, Ernesto Quiñonez received an unparalleled acclaim as an American novelist with his very first novel, Bodega Dreams published in 2000. The novel received several awards including the Barnes & Noble Discover Great New Writers designation and the Borders Bookstore Original New Voice selection. Furthermore, Bodega Dreams was declared “Best Book” and “Notable book” by the Nation’s leading newspapers, The New York Times and the Los Angeles Times.
Bodega Dream by Ernesto Quinonez, as a novel in 2004, was proclaimed the “New immigrant Classic” and “a stark evocation of life in the projects of El Barriothe story ...

Nobility in the medieval time shad unquestionable value attached to it. Majority of the nobles lived their lives in luxury and were rich beyond the common man’s wildest dreams. The thought of the medieval knights often brings nobility in mind, hence the question whether knights had to emanate from the noble class. Exemplary works by Sir Thomas Malory (1408–1471) recount the marvelous adventures of chivalrous, heroic knights of super-human ability. The knights, abiding by the chivalry's strict codes of honor and demeanor went on quests to fight and defeat monsters and giants, thereby winning favor with a lady. ...

Introduction to the organization

The organization that I have chosen for the purposes of the final project is the Medical University of South Carolina (MUSC). MUSC is the only comprehensive academic health science centre in South Carolina (MUSC, 2014). The mission statement of MUSC is concerned with preservation and optimization of human life in South Carolina and beyond it. The main activities, conducted by the Medical University of South Carolina, include education of healthcare professionals and biomedical scientists; research in healthcare sphere, as well as provision of comprehensive healthcare services (MUSC, 2014).
MUSC aims at further development as a leading and transformation healthcare ...

JAPANESE CULTURE & POLITICAL SYSTEM

In Japan, the natives follow the Confucian-inherited cultural practices and this has also slowly seeped into their political system as well. It would be inappropriate to say that the Chinese philosopher had no bearing on the country’s political system today, and so, in order to understand the influence of his teachings on Japanese culture and politics, the idea of understanding the concept of political culture can be studied. According to Sugino (1994), “political culture consists of both the constant and dynamic elements of a polity, maintained and transformed by the process of political socialization.” The Chinese philosopher’s teachings ...

Abstract

Service Superiority is important in determining the success of any given service providing organization and influences the level of its competitiveness in the market. A bank in the retail market can outdo its competitors through the provision of excellent services. To retain one's consumers; the quality of service provided must be very palatable to the consumers. This study seeks to establish the relationship between service quality and client loyalty in the retail banking sector in the U.K. This will go a long way in assisting bankers to evaluate and improve the quality of customer service to gain their loyalty ...

Marketing Management

I. Introduction
Market research is defined as the systematic and objective identification, collectiom, analysis, dissemination and use of information to improve the decision making process for identification and solutions to problems and opportunities in marketing . The techniques of marketing research shall be used in the current business scenario so as to prepare a business research plan to address the issues faced by Pincess Cruise Lines. The market research for Princess Cruise Lines involves two steps: 1) Identification of the marketing problem and 2) Solving the problems.
Princess Cruise Lines has observed that the average age of the guests ...

Abstract

The research focuses on how emotional appeals in advertising impact consumer-based brand equity. In order for a firm to efficiently communicate emotional appeals to consumers, the firm must have emotional intelligence. Emotional information management ensures that emotional intelligence can be utilized effectively in organizing consumer desires. The research demonstrates that innovative companies create emotional bonding with consumers leading to better consumer-based brand equity. This study examines both positive and negative emotional appeals in the context of emotional information management and how it relates to brand awareness, brand associations, perceived quality, and brand loyalty.
Key Words: Emotional Appeals, Consumer-Based Brand ...

The ultimate goal of any business is to attract and retain customers for without customers the business cannot thrive. Satisfying customers without being emotionally connected to them does not add any value to your company. Using TAGGED.com as a benchmark I am going to discuss how our company can better compete in the social networking market with customer loyalty being the top notch.

How to improve customer loyalty

TAGGED .com holds that each customer’s interface with the business overtime determines how the business is perceived and this defines your company to the outside world (Chris, 2011). Having few loyal customers is better than trying ...

Introduction

Design firms are constantly in a continuous endeavor because of increased competitiveness that continuously threaten their existence. In particular, the luxury fashion industry may be difficult to manage because the sector is often characterized by customers who are quite particular about their needs. The research proposal will look into the luxury fashion brand sector and unravel the success tips that the design firms can employ in the course of their operation. Further, this proposal will seek to identify the areas where design companies may be going wrong and how they can address the issues to make positive returns. It ...

Abstract

The automotive industry is one of the industries that has been characterized by intense rivalry. Companies invest a lot of resources to come up with innovative solutions that give them an edge over their rivals. Customer satisfaction is the main target for every company since evidence suggest that increased customer satisfaction contributes to enhanced customer loyalty. One of the areas of focus has been quality control. Quality control in the automotive industry has been improving over time. Besides increasing customer satisfaction, quality controls have been employed in the automotive industry to achieve other goals such as cutting costs, meeting ...

Introduction

Social Media enables the effective communication of people via the use of technology. Facebook, LinkedIn, and Twitter are social media platforms that have become a part of people’s daily lives being used to communicate with loved ones who are near and far. This is a positive experience for most people; however, there are also negative experiences to include people living double lives, having affairs, and defaming people’s reputations sometimes without the knowledge of the very people who are being discussed. Businesses are also using social media to enhance their daily business operations. But with every benefit of ...

Starbucks is one of the leading brands of coffee in the world. The Chinese market has embraced the presence and distribution of the product on the Asian market. The company is known for its stylish atmosphere and the high quality performance of the staff. For many Chinese individuals, Starbucks offers a brand of coffee that is foreign and this has drawn even more customers to the product. The idea that Starbucks is a new product means that the Chinese will gravitate towards the product despite the high cost. Arguably, the company’s expansion on the Eastern market and the high cost ...

Introduction

This research aims at understanding the development of the Samurai culture as a worldview that it became through its a thousand years of existence. The culture of the samurai is interesting as it developed from the simple armed support to the landowners, into the feudal leadership of the country of Japan. The code of ethics and unity that brought the Samurai together is of a very unique status in the society as it developed in a people that would otherwise be expected to remain servants. In most civilizations, the guards and other security servants often retain their servant status ...

The issue of ethics and the way in which ethical principles govern our lives is always one of concern in the professional field. Over the centuries, mankind has questioned the principles of ethics and ethical considerations as it affects a person’s moral development and has made numerous attempts to define the term, but the truth is that each person is governed by specific ethical standards based on personal moral convictions. Personally, I believe that ethical behaviors stem from one’s personal moral standard and this moral standards stem from one’s ability to recognize and appreciate the values ...

Couse

General Literature Review
Branding of products involves itself with more than just retailing in the market segment. It is a series of positioning oneself to the customers in the market scene. This allows the customers to determine and affirm the correlations between the firm and the consumer. All consumers are brands oriented; their consumption patterns dwell mainly on the branding of its products. Consumers seek to purchase the brands from different producers and not necessarily the product; this is due to the nature of the rationality of the consumers. This gives them the maximum level of satisfaction on their ...

Abstract

In this age of globalization and digital media, companies with innovative marketing strategies and tactics have been able to maintain and sustain the brand’s equity in the eyes of the consumers in a profitable manner.
In view of the requirement of the project, the brand selected to study a consumer’s loyalty factor is ‘Apple Inc’.
The target segments of Apple are the millenials who are more into technology and also those demographics who are able to pay the premium price for the phones, the strategy of Apple to create a brand niche in the minds of the ...

INTRODUCTION

The aim of this study is to identify the ethical issues in the workplace. In order to do so, the study has taken all the factors associated with ethics within an organization into consideration. This signifies that the study tends to inform its readers regarding the importance and benefits of the workplace ethics along with the consequences of inappropriate workplace ethical standards. Personnel being the greatest strength in corporate world are in constant need of safe and well-protected working environment. As the organizations’ reliance on personnel is increasing day by day, the study has taken the concentration of workplace/personnel ...

- Introduction
Customers are increasingly becoming sophisticated in terms of their demand for businesses’ products and services. In addition, not only is the modern day customer concerned about the basic nature of a service or a product but also goes beyond to look for more convenience and added-value for their money. In that respect, businesses find themselves today in a need to address various factors in order to develop themselves as brands of choice and retail stores have not been left be hide. Therefore there has been a growing need for retail stores to address diverse factors even beyond the marketing mix ...

Abstract

Successful nursing leaders play a large role in improving quality of care to enhance patient outcomes, and positively shaping organizations with their values and visions. In today’s nursing profession, there are multiple styles of leadership utilized, which specifically depends on the individual, staff, and organization. This paper will discuss in depth the skills, and behaviors of that promote an effective nurse leader. By using the concepts that were learned this semester, I will analyze three characteristics of an effective leader, identify a leadership theory that is congruent with my perception of an effective nurse/manager, and utilize AONE Nurse Executive Competencies ...

1. Federal, State and Local Agencies

Federal: United States Secret Service (USSS)

The United States Secret Service (USSS) is an integral component of the Department of Homeland Security responsible for handling of financial crimes and the protection of national leaders and their families. Currently, the USSS has an estimated 6,700 employees and 4,400 sworn members dealing with problems on fraud concerning the financial institutions and transactions of the US. Yet, the death of President William McKinley by assassination in 1901 led to the expansion of the role of the USSS to include the provision of safeguarding mechanisms for national leaders and all those ...

The Coca Cola Company has constantly been reporting tremendous business performance and profitability which have been attributed to its overall success in the beverage sector. However, the success of this global company would also be impacted by the company culture which is embodied in its mission and vision. The mission of the company aims at refreshing the world, inspiring moments of cheerfulness using their actions and brands and creating value, as well as making a difference wherever they are engaged. Consequently, the company’s vision aims at fulfilling its mission by focusing on vital areas which include; people, partners, planet, ...

Loyalty is a virtue that is being tested in Morte Darthur story. This has been expressed in very many ways that include revenge, betrayal, war and pardon. This is a reflection of the life that a king with more enemies than friends are has to go through. Being a leader and more especially in a hereditary kingdom can be quite challenging. Morte Darthur has to face the challenge of trusting his Knights enough as well as handling the issue of hereditary kinship. This is an environment where a king lives in a polygamous family yet has to choose an appropriate person to inherit the kingdom after ...

Introduction

Cardinal Leon-Joseph Suenens served as a Belgian prelate of the Roman Catholic Church from 1904 to 1996. Before his promotion to cardinalate in 1962, Leon served as an Archibishop of Mechelen-Brussel from 1961 to 1979. He was a powerful leader in the Second Vatican Council who advocated aggiornamento in catholic churches. Pope John selected Cardinal Leon-Joseph due to his commitment in the renewal of the church. He was a strong man who once saved the church from organizational chaos hence, gaining popularity among Vatican councils. Throughout his service in the Second Vatican Council, Cardinal Leon had many influences towards the council in terms ...

Marketing: Strategic Innovation in Globally Diverse Markets

Abstract
The aim of this paper is to analyze the individual marketing mix variables and how likely are these variables going to change in the future. This paper will also provide the recommendation for companies regarding the adaptation of marketing approaches in order to gain competitive edge over other companies in the market and the industry.

Personalized Marketing

According to Palmer (2004), marketing mix is conceptual framework that allows managers to identify the needs of the customers so that the manager could provide these customers with products as per their requirement. Furthermore, such tool also helps in devising short term ...

[Your instructor's name]
[The course]
[The date]

The influence made by emotions and senses on understanding cannot be overestimated. I have decided to investigate more into this matter because I believe that such research might enhance my knowledge of the course and improve my perception of the matter in general. I would like to get deeper into the matter since I do not feel totally confident about my grasp pf this issue.
The scholars have performed various researches studying the connection between the empathy and comprehension under different angles of analysis. They study the nature of emotions and senses ( ...

Abstract

Women and veterans have long been ignored as far as combat is concerned. Health issues associated with women could easily be controlled, if the issue of women and combat was carefully legislated. However, recent changes in the United States military organization have stressed that women should be given equal opportunities to participate in combat as men. Therefore, this research paper aims at analyzing various constraints to organizational behavior that led to such legislation. Furthermore, analyzes of the best organizational behavior theory that can best enhance the performance of the organization, and hence eliminate cases of women and veterans facing ...

A case study of Costco Wholesale Corporation

Background information
This is an American membership-only warehouse that offers an array of products, currently; it is the largest membership-only Corporation in the United States and second largest retailer globally, after Walmart. Its headquarters are in Issaquah Washington in the United States of America. The store started operation in 1938 in Seattle, after that, it merged with Price Club in 1983 to form PriceCostco. However, in 1997, executive members from Price left the merger to venture in different but the related retail store, which led to dropping of the name Price in the PriceCostco as noted by Thompson (2010). ...

In the automobile industry, having a competitive edge helps a company outshine others in the market. Companies in this sector specialize on producing products that target a specific market segment (Chan, Chan & Jain, 2012). In the automobile industry, Mercedes Benz and Toyota lead in product differentiation and product quality due to the variety of products that they give in the market and the market orientation of their products. The two companies thrive because of their high differentiation levels in their products and the marketing strategies. Producing products that meet customers’ needs also helps the two companies in enhancing demand for their products, ...

Abstract

A business or organization will always need a management team that is ambitious, innovative and competitive. This will automatically spell success for the concerned company. However, if this management is unregulated by ethical principles, then the business is bound for failure and doom. In business, character is a key to sustainable success since most people (clientele) judge a person or organization through behavior. This is because it is the basis for credibility and trust. Consequently, business executives and management must be concerned with their reputation and character since it provides a basis for the success of the business. Before dwelling on different ethical ...

The relationship between rich and poor, and the examination of class issues, in literature and art is always a fascinating proposition. Many works, through their structuring, messaging plot and characters, can be read through a Marxist lens – namely, the literary perspective which aligns with the philosophies and teachings of socialist writer and thinker Karl Marx. In Marxist criticism, works are viewed as lenses through which to view the sociopolitical worlds in which they were created (or are being viewed) (Eagleton, 1976). Art is political, particularly in a Marxist lens, and the works The Kite Runner and King Lear are no exception. Both ...

Introduction

Strategic management is increasingly becoming important in the modern business world with increasingly changing business landscape as businesses face globalization and growing competition. In that respect, this analysis seeks to demonstrate the process of developing suitable strategies to address such aspects like competition, market environment in consideration of a business position as well as its capabilities. To achieve that, the analysis uses the case of Trump Taj Mahal whose market and industry is analyzed for the trends as well as competition with use of Porters five forces. Further, the analysis identifies the brands’ competitors and their strategies as well as ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Introduction

Business organization has a central goal of profit maximization and increase in their productivity at the least possible cost. As a result, employers oftentimes tend to do everything it takes to get what they want. This includes subjecting employees to undue work pressure and probably denying them of certain benefits. Too often than not, this creates an unrest and conflict in the workplace which in turn affects the productivity of the employees. This is where labor unions, also known as trade unions come in the workplace environment. The sole purpose of labor unions is to act as a middleman ...

Abstract

The above paper seeks to explain the significance of celebrity endorsement in marketing and its rationale in enhancing brand awareness. However, the paper indicates that celebrity endorsement may have a negative or positive influence on consumer behavior. The paper starts with an introduction to the significant use of celebrity endorsement in advertisements. The paper then indicates the application of the concept in integrated marketing and how it is used as an effective tool to enhance communication. In a different section, the study suggests the importance of celebrity endorsement in influencing consumer behavior with a warning that efficient management of ...

Introduction

Strategic management is the central pillar of the success of business organizations (Rothaermel, 2015). The performance, as well as competitive capacities of national and international business organizations, hinge on the role of management (Rothaermel, 2015, p. 128). The needs for strategic approaches to business operations and management have become increasingly important due to increased global competition. Multinational corporations adopt various strategies such as national consolidation of firms and functions. Also, multinational companies engage in international joint business ventures through international mergers and acquisition to enhance their operations. Effective management strategies promote the capacities of business organizations to achieve their ...

Many times, people are almost certainly motivated to act or not to take action by various factors. Hamlet is a play that focuses on the betrayals and the uncertainties that are involved as power shifts from one person to the next. From the outset, it is important to note that the play is set within a monarch but following the death of the beloved King Hamlet, the power does not devolve to his son but in a twist of fate, his brother, Claudius, takes over as the king. Ultimately, the play dramatizes the concept of revenge, justice, and moral ...

5. Application of the marketing STP strategy (segmentation, targeting and positioning).
6. The environmental factors influencing marketing
7. Use of the four Ps approach in marketing (product, price, promotion and place).
8. Analysis of the marketing ethics
9. Conclusion

Abstract

Apple Company has been one of the leading technologies in the world. It is a company whose products and services have been able to transform the way technology was viewed in the previous years. The company has been able to change the world, through the application of an advanced level of technology. This article seeks to market one of the ...

The character Frodo Baggins in the trilogy Lord of the Rings is a character who potrays bravery and courage and blind at parts. What is amazing about this character, is the will he shows, in the various quests he takes up. Frodo is the son of Drogo Baggins; he is a hobbit of the shire, of the third age. In the movie, he is the holder of the ring that is to be taken to Mount Doom to be destroyed. He is one of the three hobbits who sailed to the end of the third age in the middle of the ...

(Institution Name)

The Age of the SME

Several studies have been conducted to investigate whether the age of an entrepreneurial SME affects its success, and if so, how. Nunes, et. al. (2013) concluded that both age and size restrict the growth of young SMEs, yet do not seem to affect older SMEs in the same way. This is presumable because an older firm has grown in size since its inception and/or has acquired adequate management experience to navigate difficult times and environments.
This same study also identified two more factors that are limiting for young SMEs, yet not so for older enterprises. As ...

HMV Group’s Segmentation, targeting and positioning analysis

If we look at the way HMV group approaches its target markets, we find that it is trying to position itself as a retail-entertainment store by selling games, DVDs, gaming consoles, electronic items such as DVD players and headphones. Through its online website https://hmvdigital.ie/, it also sells digital content much like the current market leader iTunes.
As per Kotler (2011), marketers can never satisfy everyone in the market. Not everyone likes the same music, artist, movie or director. Therefore, marketers start by dividing the markets into different segments. By identifying different segments, they recognise a specific group of buyers who ...

Thesis: Advertisement of unhealthy food products undermines the role of public health and the government in fighting obesity and is one of the major suspects for the apparent rise in obesity prevalence.
Introduction: This paper will reveal how childhood obesity is an epidemic and a serious public health issue that is incontrovertibly one of the health challenges of the 21st century. The modern lifestyles that are inclines to fast foods have made the problem even more severe. Obesity exposes children to a myriad of health problems both in short and long time. In the short term, obesity affects the normal ...

Introduction

The ethical behaviour within a company portrays its organizational culture. Ethics entails systematization, protection, and recommendation of concepts of wrong and right conduct. Therefore, ethics refers to the moral principles, which people use in governing their behaviours (Cragg, 2004). The contemporary organizations in the United Kingdom ought to establish ethical practices at both functional level and organizational level to improve on their performance. The concept of ethics occupies a major place in the management of any company in the U.K. since the organizational performance is essentially enhanced through the ethical leadership (Van de Velde, Vermeir, & Corten, 2005). Numerous values determine the ...

Abstract

The paper deals with Japanese samurai warriors and the cultural peculiarities of this highly decorated social and military elite. Customs, religious practices, different codes of conduct, material culture, such as clothing and weaponry, food, and drinks are among the main subjects highlighted in the paper. The project is based on the opinions and knowledge shared by prominent subject-field scientists and journalists.
Keywords: culture, Japanese, samurai, code, weapon, elite, warrior
All world societies, whether civilized or not, have always had a distinctive social group of nobility or a ruling caste in charge of administrative, cultural, economic and political affairs, with ...

Abstract

The project deals with the problem of employees’ empowerment at Google. The opening paragraphs induct into empowerment as a type of democratic leadership style and the ways it applies to Google. Following are various techniques and approaches that enable company workforce to fulfill themselves in terms of creativity. The paper gives an in-depth look into the nature of empowerment techniques, as Google cafes, Moderator, TGIF, “Fix-Its, and “20 percent” projects, to name a few. The project reflects the opinions of prominent management experts and functionaries.
Keywords: Google, empowerment, techniques, approach, project, loyalty, leadership
Skillful personnel is important to any ...

Introduction

Televisions (TVs) just like any other technological devices are, as a result, of discoveries and inventions of different scientists and men. The earlier TV sets were not as electronic as the current generation sets. Before the 1935, the TVs mainly consisted of spinning disc on a rotating motor and one neon lamp. In combination, this worked together to generate a blurry picture which was reddish-brown. The pictures produced were as small as the size of half the today’s business cards. This period was then referred to the Mechanical TV Era. After the 2nd world war, almost everybody bought a TV set as ...

Introduction

The survival of a company in the business environment depends on factors that are found within the environment of business. The ecology of the business world has both internal factors and external factors which have effects on the manner in which businesses carry out their operations. As a result, it is mandatory for companies to have mechanisms that they can use to adapt to certain perceptions, issues, chances and the available resources. The businesses must pay attention to the applicable changes. These changes are bound to occur in the environment. In addition, the business entity must use its existing policies to ...

Business

1.0 Sales Process
1.1 Introduction
A key to a successful sales process requires the process to be adaptive instead of manipulative (James 2013). Business analyst and experienced business leaders are recommending customer-centric as opposed to the traditional product-centric sales processes (James 2013). Briefly, the customer has control of the process and the seller adapts to the customers decisions (James 2013). The sales process follows the engineering model of decision-making, but flexibility has a major role to play in the process.
1.2 Sales process strategy
A sales process strategy relies upon problem-solving techniques similar to those used in ...

PERSONAL COMPUTERS: WHERE DID THEY COME FROM AND WHERE ARE THEY GOING?

1.0 Personal computers: Where did they come from and where are they going?
1.1 Overview
NASA’s first computer, a typical UNIVAC, filled a room the size of a house (Tomayko 1987). Since that time computers have become smaller in size until finally, they have reached the size of micro-mini. The micro-sized computers are used in mobile devices as small as a cell phone. The personal computer appeared when computers became small enough to sit on a desktop. With the advent of the desktop PC, the computer market opened up to small businesses and home use consumers.
The development of the ...

IMC Strategies for building the iPhone 5 brand

Introduction

Today, Apple has created a nice for itself in the world of mobile phones, music and computing. Having its sharp focus on innovation and technology, coupled with the vision of the late Steve Jobs and Tim Cook, Apple has established itself as one of the most respected and trusted brands in the world. Many analysts say that the ‘i’ in its iPhone, iPod and iPad stands for innovation! It is interesting to note that Apple has never invented any new products. Whether it is an iPod or an iPhone, it just reinvented the ...

Frequent shopper programs give customers the ability to redeem their loyalty points for high end gift items. The program will give system loyal customers motivation to frequent the business. For this objective to be realized, a system is required at each and every store. The system will be integrated with customer details of all the frequent shoppers by tracking their purchases. As purchases are made, loyalty points are accumulated which can be redeemed for high end gifts.
This paper will describe the technical concepts of developing a new system that develops customer loyalty while tracking customer behavior. The new system ...

Business and Corporate Level Strategies

Business and Corporate Level Strategies

Apple Inc is, arguably a pacemaker in the industry of technology. The organization has gone the extra mile in redefining technology. With such things as unique operating systems, hardware and software on both PC, and Smartphone manufacture, Apple Inc is truly a giant in the industry. Many business analysts still find it difficult to acknowledge that there are competitors putting Apple Inc on their toes. The fact is, there are competitors, but they have yet to match up to the standards of the innovation giant. Apple Inc has been a case study of many topics of management, ...

Apple is a US company whose business is the design, development and marketing of personal computers, portable digital music players, media devices, cellular phones and other personal electronic devices. Apple also develops and markets software, software services, networking services and solutions, peripheral equipment, and internet applications. The company is one of the most recognized consumer brands in the world and is poised to become the first trillion dollar company of the world. The Apple brand is so strong that it already commands a very strong brand premium. The base customers of Apple’s products span the entire world, across all demographics. Apple’s products ...

Introduction

World War II was the most destructive period in our history, with Adolf Hitler and Germany at the center of it. It was fought with “unparalleled ferocity using weapons of previously unseen destructiveness in unsurpassed numbers” (Marshall Cavendish Corporation 12), and finally culminated in the atomic bomb being used. The fighting lasted longer than it did in World War I and had a truly global scope, with the fighting involving millions of troops.
This war resulted in the deaths of about 56 million people from 1939 to 1945, with 60% of them being civilians (Marshall Cavendish Corporation 12). Although ...

Philosophy

I. Introduction
A common definition of whistle-blowing refers to it as the manner by which an employee discloses an unethical practice within an organization. The disclosure is usually done to concerned authority, and it typically involved compromising one’s loyalty to an employer, in favor of the greater good. Consequently, there are essential components of whistle-blowing, a) a person intends to make the information known by the public, b) the information is communicated and becomes part of public record, c) the given information relates to a nontrivial offense within an organization, and d) the person who made the report ...

Biography

Enterprenuershipa nd management has been my core of interest from a tender age. I adopted this from my family members who had ventued into enterpreneurship. Consequently, I decided to follow their footsteps. I was born in Australia back in the year 1965, on the 18th day of September. With the fact the entrepreneurship and business were the major backgrounds for my family, I graduated from Ruff's university in 1985, attaining a first class, which opened my doors towards getting a scholarship. I had to follow the same roots. Being the third born of my family, I decided to be ...

How did the Cold War affect the growth of technology in the United States?

The Cold War that was ignited between the United States and the USSR after the Second World War has a considerable impact on the dramatic progress of science and technology. The end of WWII marked the rise of these two superpowers, that became threatened and suspicious of the motive of each other. That is, the USSR feared that the United States was leading a move towards imperialist expansion, while the latter was threatened of the possible expansion of communism by its former WWII ally.
Not wanting to be upstaged by the other, it was under this climate of suspicion ...

Abstract

The creation of effective marketing strategy is the key component of successful introduction of new product or service. This research is aimed at formulation of the comprehensive marketing plan for ready-to-enter the market landscaping company Green Art Studio. The company offers innovative EPCM-system of landscape design that results in establishing long-term relations with the clients. Green Art Studio fulfills dreams both of highly and lowly placed clients providing sustainability and innovations. Marketing plan includes overall strategy identification, analysis of industry competition, market positioning, communication tools and 4-Ps definition. Specific attention is given to the issue of target audience as ...

Introduction

Lenovo is the Chinese company headquarters in Beijing, china and the second head quarter is in North Carolina, United States. The company Lenovo is indulged in the making of the personal computers, tablets, smart phones, and a lot of IT software, workstations, televisions, servers, and smart televisions. The Lenovo is successful in getting the largest unit sales. They develop, design and manufacture all the items mentioned above. They market the think pad for the notebook computers. Similarly, idea pads for the notebook computers. Idea center helps the desktop line, and yoga line helps in marketing the notebook laptops and ...

Abstract

It can be exciting to create a subway car print campaign for a brand such as Nike. There are so many elements that go behind the design of the artwork and loads of creativity. The essay looks at the designing of a subway car print campaign for Nike as Herbert Matter, the designers. The design would focus on the elements used by the designer in his work and the way he used images fonts and graphics in his compositions. The print campaign will take inspiration from his works and will be based on his thought process. It should be ...